Barak Libai
- Marketing top 0.2%
- Consumer Market Behavior and Pricing 18
- Consumer Behavior in Brand Consumption and Identification 7
- Customer churn and segmentation 7
- Statistical and Nonlinear Physics top 0.2%
- Complex Network Analysis Techniques 8
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- Innovation Diffusion and Forecasting 20
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- Customer Service Quality and Loyalty 13
- Information Systems and Management top 0.5%
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- Digital Marketing and Social Media 20
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- Digital Platforms and Economics 14
- Co-authors
- Eitan MullerJacob GoldenbergRenana PeresJohn HoganKatherine N. LemonEitan GerstnerMichael HaenleinEyal Biyalogorsky
- Journals
- Journal of Marketing (8 papers)International Journal of Research in Marketing (7 papers)Journal of Service Research (5 papers)
- Partner nations
- IsraelUnited StatesUnited Kingdom
In The Last Decade
Barak Libai
50 papers receiving 5.0k citations
Hit Papers
Peers
Comparison fields: 5 of 122
- Marketing 2.1k
- Statistical and Nonlinear Physics 1.6k
- Management Science and Operations Research 1.2k
- Organizational Behavior and Human Resource Management 1.0k
- Information Systems and Management 678
Countries citing papers authored by Barak Libai
This map shows the geographic impact of Barak Libai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barak Libai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barak Libai more than expected).
Fields of papers citing papers by Barak Libai
This network shows the impact of papers produced by Barak Libai. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barak Libai. The network helps show where Barak Libai may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Barak Libai, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 4 | |
| 2 | 2024 | 0 | |
| 3 | 2024 | 0 | |
| 4 | 2022 | 7 | |
| 5 | 2022 | 69 | |
| 6 | 2019 | 53 | |
| 7 | Customer Lifetime Social Value (CLSV) | 2018 | 1 |
| 8 | 2018 | 62 | |
| 9 | 2017 | 5 | |
| 10 | 2013 | 4 | |
| 11 | 2013 | 95 | |
| 12 | 2012 | 202 | |
| 13 | 2011 | 207 | |
| 14 | 2010 | 427 | |
| 15 | 2009 | 50 | |
| 16 | 2009 | 112 | |
| 17 | 2009 | 32 | |
| 18 | BLAZING SADDLES: THE EARLY AND MAINSTREAM MARKETS IN THE HIGH-TECH PRODUCT LIFE CYCLE | 2006 | 12 |
| 19 | 2005 | 58 | |
| 20 | What is the True Value of a Lost Customer | 2002 | 5 |
About Barak Libai
Barak Libai is a scholar working on Marketing, Management Science and Operations Research, Organizational Behavior and Human Resource Management, Strategy and Management and Statistical and Nonlinear Physics, having authored 52 papers that have together received 5.4k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (20 papers), Innovation Diffusion and Forecasting (20 papers), Consumer Market Behavior and Pricing (18 papers), Digital Platforms and Economics (14 papers), Customer Service Quality and Loyalty (13 papers), Complex Network Analysis Techniques (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Customer churn and segmentation (7 papers). The work is most often cited by research in Marketing (2.1k citations), Statistical and Nonlinear Physics (1.6k citations), Management Science and Operations Research (1.2k citations), Organizational Behavior and Human Resource Management (1.0k citations) and Information Systems and Management (678 citations). Barak Libai has collaborated with scholars based in Israel, United States and United Kingdom. Frequent co-authors include Eitan Muller, Jacob Goldenberg, Renana Peres, John Hogan, Katherine N. Lemon, Eitan Gerstner, Michael Haenlein, Eyal Biyalogorsky, Andrew T. Stephen and Hans Risselada. Their work appears in journals such as Journal of Marketing, International Journal of Research in Marketing, Journal of Service Research, Marketing Science and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.