Barak Libai

7.8k total citations · 1 hit paper
52 papers, 5.4k citations indexed

About

Barak Libai is a scholar working on Marketing, Management Science and Operations Research and Sociology and Political Science. According to data from OpenAlex, Barak Libai has authored 52 papers receiving a total of 5.4k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 22 papers in Management Science and Operations Research and 21 papers in Sociology and Political Science. Recurrent topics in Barak Libai's work include Digital Marketing and Social Media (20 papers), Innovation Diffusion and Forecasting (20 papers) and Consumer Market Behavior and Pricing (18 papers). Barak Libai is often cited by papers focused on Digital Marketing and Social Media (20 papers), Innovation Diffusion and Forecasting (20 papers) and Consumer Market Behavior and Pricing (18 papers). Barak Libai collaborates with scholars based in Israel, United States and United Kingdom. Barak Libai's co-authors include Eitan Muller, Jacob Goldenberg, Renana Peres, John Hogan, Katherine N. Lemon, Eitan Gerstner, Michael Haenlein, Eyal Biyalogorsky, Andrew T. Stephen and Ko de Ruyter and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science.

In The Last Decade

Barak Libai

50 papers receiving 5.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth

2001 1.3k citations Jacob Goldenberg, Barak Libai et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Barak Libai Israel	30	2.5k	2.1k	1.6k	1.2k	1.0k	52	5.4k
Jacob Goldenberg Israel	33	2.1k 0.8×	1.4k 0.7×	1.5k 1.0×	1.2k 1.0×	391 0.4×	83	5.5k
Christophe Van den Bulte United States	25	1.9k 0.8×	1.4k 0.7×	665 0.4×	1.2k 1.0×	862 0.8×	50	4.5k
David Godes United States	19	3.6k 1.4×	2.3k 1.1×	430 0.3×	518 0.4×	749 0.7×	31	4.7k
Randolph E. Bucklin United States	34	2.9k 1.2×	4.2k 2.1×	343 0.2×	1.0k 0.8×	861 0.8×	60	6.3k
Chrysanthos Dellarocas United States	34	4.1k 1.6×	2.2k 1.1×	400 0.2×	1.2k 1.0×	539 0.5×	87	7.6k
Bernd Skiera Germany	37	2.8k 1.1×	3.1k 1.5×	262 0.2×	756 0.6×	1.2k 1.2×	171	6.3k
Dina Mayzlin United States	15	6.9k 2.7×	4.5k 2.2×	554 0.3×	868 0.7×	1.3k 1.3×	22	8.6k
Michael Trusov United States	16	2.9k 1.1×	1.8k 0.9×	361 0.2×	320 0.3×	632 0.6×	31	3.7k
Bin Gu United States	30	3.4k 1.4×	2.0k 0.9×	231 0.1×	480 0.4×	673 0.7×	133	5.3k

Countries citing papers authored by Barak Libai

Since Specialization

Citations

This map shows the geographic impact of Barak Libai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barak Libai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barak Libai more than expected).

Fields of papers citing papers by Barak Libai

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Barak Libai. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barak Libai. The network helps show where Barak Libai may publish in the future.

Co-authorship network of co-authors of Barak Libai

This figure shows the co-authorship network connecting the top 25 collaborators of Barak Libai. A scholar is included among the top collaborators of Barak Libai based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Barak Libai. Barak Libai is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Libai, Barak, Ana Babić Rosario, Bas Donkers, et al.. (2025). Influencer marketing unlocked: Understanding the value chains driving the creator economy. Journal of the Academy of Marketing Science. 53(1). 4–28. 4 indexed citations

2.

Libai, Barak, et al.. (2024). The Declining Churn Fallacy over the Product Lifecycle. SSRN Electronic Journal.

3.

Libai, Barak, Ana Babić Rosario, Bas Donkers, et al.. (2024). Influencer Marketing Unlocked: Understanding the Value Chains Driving the Creator Economy. SSRN Electronic Journal.

4.

Haenlein, Michael, Barak Libai, & Eitan Muller. (2022). Satiation and cross promotion: Selling and swapping users in mobile games. International Journal of Research in Marketing. 40(2). 342–361. 7 indexed citations

5.

Schweidel, David A., Yakov Bart, J. Jeffrey Inman, et al.. (2022). How consumer digital signals are reshaping the customer journey. Journal of the Academy of Marketing Science. 50(6). 1257–1276. 69 indexed citations

6.

Appel, Gil, Barak Libai, Eitan Muller, & Ron Shachar. (2019). On the monetization of mobile apps. International Journal of Research in Marketing. 37(1). 93–107. 53 indexed citations

7.

Ofek, Elie, Barak Libai, & Eitan Muller. (2018). Customer Lifetime Social Value (CLSV). 1 indexed citations

8.

Dost, Florian, et al.. (2018). Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods. Journal of Marketing. 83(2). 62–81. 62 indexed citations

9.

Ascarza, Eva, Scott Neslin, Сунил Гупта, et al.. (2017). In Pursuit of Enhanced Customer Retention Management. SSRN Electronic Journal. 5 indexed citations

10.

Libai, Barak, et al.. (2013). If You Go, I Will Follow … Social Effects on the Decision to Terminate a Service. 5(2). 40–45. 4 indexed citations

11.

Haenlein, Michael & Barak Libai. (2013). Targeting Revenue Leaders for a New Product. Journal of Marketing. 77(3). 65–80. 95 indexed citations

12.

Libai, Barak, Eitan Muller, & Renana Peres. (2012). Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion. Journal of Marketing Research. 50(2). 161–176. 202 indexed citations

13.

Libai, Barak, et al.. (2011). Social Effects on Customer Retention. Journal of Marketing. 75(6). 24–38. 207 indexed citations

14.

Libai, Barak, Ruth N. Bolton, Ko de Ruyter, et al.. (2010). Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research. Journal of Service Research. 13(3). 267–282. 427 indexed citations

15.

Libai, Barak, Eitan Muller, & Renana Peres. (2009). The Role of Within-Brand and Cross-Brand Communications in Competitive Growth. Journal of Marketing. 73(3). 19–34. 50 indexed citations

16.

Goldenberg, Jacob, Barak Libai, Eitan Muller, & Stefan Stremersch. (2009). Database Submission—The Evolving Social Network of Marketing Scholars. Marketing Science. 29(3). 561–567. 32 indexed citations

17.

Libai, Barak, Eitan Muller, & Renana Peres. (2009). The Diffusion of Services. Journal of Marketing Research. 46(2). 163–175. 112 indexed citations

18.

Goldenberg, Jacob, Barak Libai, Eitan Muller, & Renana Peres. (2006). BLAZING SADDLES: THE EARLY AND MAINSTREAM MARKETS IN THE HIGH-TECH PRODUCT LIFE CYCLE. SSRN Electronic Journal. 12 indexed citations

19.

Libai, Barak, Eitan Muller, & Renana Peres. (2005). The role of seeding in multi-market entry. International Journal of Research in Marketing. 22(4). 375–393. 58 indexed citations

20.

Hogan, John, Katherine N. Lemon, & Barak Libai. (2002). What is the True Value of a Lost Customer. SSRN Electronic Journal. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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