Bas Donkers

7.1k citations
93 papers · 5.0k · 2 hit papers · h-index 35

Impact in

  • Marketing top 0.5%
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Consumer Market Behavior and Pricing

Papers in

    • Economic and Environmental Valuation 30
    • Health Systems, Economic Evaluations, Quality of Life 18
    • Housing Market and Economics 9
    • Consumer Market Behavior and Pricing 21
    • Customer churn and segmentation 9

Bas Donkers

87 papers receiving 4.7k citations

Hit Papers

Sample Size Requirements for Discrete-Choice Experiments in Healthcare: a Practical Guide 2015 · 605 citations
6050+5+10Years since publication250500750

Peers

Bas Donkers
Comparison fields: 5 of 164
  • General Decision Sciences 415
  • Marketing 1.6k
  • Organizational Behavior and Human Resource Management 1.0k
  • Information Systems and Management 462
  • Economics and Econometrics 1.7k
Replace Kent Nakamoto with:
Kent Nakamoto United States
Benedict G. C. Dellaert Netherlands
Dick R. Wittink United States
William Samuelson United States
Lars Tummers Netherlands
Ian Ayres United States
William Boulding United States
Michael Luca United States
Jörn‐Steffen Pischke United States
Wolfgang Gaissmaier Germany
Bas Donkers relative to Kent Nakamoto United States Kent Nakamoto's profile →
Citations per field
00.5×10×
Kent Nakamoto · 1×
Citations per year

Countries citing papers authored by Bas Donkers

Since Specialization
Citations

This map shows the geographic impact of Bas Donkers's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bas Donkers with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bas Donkers more than expected).

Fields of papers citing papers by Bas Donkers

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bas Donkers. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bas Donkers. The network helps show where Bas Donkers may publish in the future.

Co-authors

The 25 scholars most cited alongside Bas Donkers, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Bas Donkers Line = papers co-authored together Bas Donkers links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 93 papers — load more, or switch the sort, to bring in the rest.

#Work
1
Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
Hit paper breakdown →
2010968
2
Sample Size Requirements for Discrete-Choice Experiments in Healthcare: a Practical Guide
Hit paper breakdown →
2015605
3 2001308
4 2009162
5 2001152
6 2005151
7 2002141
8 2006131
9 1999122
10 2019121
11 2007105
12 2019103
13 201695
14 201981
15 200980
16 202076
17 201375
18 201075
19 201970
20 201870

About Bas Donkers

Bas Donkers is a scholar working on Economics and Econometrics, Marketing, General Decision Sciences, Sociology and Political Science and Accounting, having authored 93 papers that have together received 5.0k indexed citations. Recurring topics across this work include Economic and Environmental Valuation (30 papers), Consumer Market Behavior and Pricing (21 papers), Decision-Making and Behavioral Economics (20 papers), Health Systems, Economic Evaluations, Quality of Life (18 papers), Housing Market and Economics (9 papers), Customer churn and segmentation (9 papers), Customer Service Quality and Loyalty (7 papers) and Digital Marketing and Social Media (6 papers). The work is most often cited by research in General Decision Sciences (415 citations), Marketing (1.6k citations), Organizational Behavior and Human Resource Management (1.0k citations), Information Systems and Management (462 citations) and Economics and Econometrics (1.7k citations). Bas Donkers has collaborated with scholars based in Netherlands, Australia and United States. Frequent co-authors include Esther W. de Bekker‐Grob, Peter C. Verhoef, Marcel F. Jonker, Elly Stolk, Arthur van Soest, V. Kumar, Thorsten Wiesel, Lerzan Aksoy, Rajkumar Venkatesan and Sebastian Tillmanns. Their work appears in journals such as Value in Health, Journal of Marketing Research, Health Economics, Journal of the Academy of Marketing Science and Patient.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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