Yakov Bart

7.7k total citations · 2 hit papers
47 papers, 4.9k citations indexed

About

Yakov Bart is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Yakov Bart has authored 47 papers receiving a total of 4.9k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Sociology and Political Science, 23 papers in Marketing and 10 papers in Information Systems and Management. Recurrent topics in Yakov Bart's work include Digital Marketing and Social Media (21 papers), Consumer Market Behavior and Pricing (12 papers) and Technology Adoption and User Behaviour (10 papers). Yakov Bart is often cited by papers focused on Digital Marketing and Social Media (21 papers), Consumer Market Behavior and Pricing (12 papers) and Technology Adoption and User Behaviour (10 papers). Yakov Bart collaborates with scholars based in United States, United Kingdom and Netherlands. Yakov Bart's co-authors include Peter C. Verhoef, John Qi Dong, Thijs Broekhuizen, Abhi Bhattacharya, Nicolai Etienne Fabian, Michael Haenlein, Glen L. Urban, Venkatesh Shankar, Fareena Sultan and Andrew T. Stephen and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Management Science.

In The Last Decade

Yakov Bart

47 papers receiving 4.6k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Digital transformation: A multidisciplinary reflection and research agenda

2019 2.6k citations Peter C. Verhoef, Thijs Broekhuizen et al. Journal of Business Research profile →
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

2005 1.0k citations Yakov Bart et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Yakov Bart United States	16	1.8k	1.6k	1.2k	1.1k	877	47	4.9k
Marcello M. Mariani United Kingdom	46	2.9k 1.6×	1.7k 1.0×	1.3k 1.0×	755 0.7×	815 0.9×	120	6.1k
Sheshadri Chatterjee India	54	1.8k 1.0×	1.5k 0.9×	2.0k 1.6×	1.6k 1.5×	1.2k 1.3×	221	7.7k
Bernd W. Wirtz Germany	31	1.6k 0.9×	1.2k 0.7×	1.7k 1.4×	1.5k 1.4×	616 0.7×	154	5.8k
Harry Bouwman Netherlands	39	1.8k 1.0×	1.3k 0.8×	2.2k 1.8×	1.8k 1.7×	683 0.8×	196	5.9k
Pejvak Oghazi Sweden	33	1.0k 0.6×	1.5k 0.9×	1.9k 1.5×	391 0.4×	624 0.7×	127	4.6k
Jose Benitez France	30	1.4k 0.8×	836 0.5×	1.3k 1.1×	983 0.9×	538 0.6×	69	4.3k
Vijay Pereira France	38	1.2k 0.7×	996 0.6×	2.2k 1.8×	429 0.4×	1.4k 1.6×	246	6.3k
Alkis Thrassou Cyprus	41	1.7k 0.9×	1.6k 1.0×	2.0k 1.7×	607 0.6×	1.2k 1.4×	191	6.0k
Ranjan Chaudhuri India	36	764 0.4×	789 0.5×	1.2k 1.0×	611 0.6×	730 0.8×	154	3.7k
Hefu Liu China	42	1.3k 0.7×	1.0k 0.6×	2.1k 1.7×	899 0.8×	1.2k 1.3×	147	5.8k

Countries citing papers authored by Yakov Bart

Since Specialization

Citations

This map shows the geographic impact of Yakov Bart's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yakov Bart with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yakov Bart more than expected).

Fields of papers citing papers by Yakov Bart

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yakov Bart. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yakov Bart. The network helps show where Yakov Bart may publish in the future.

Co-authorship network of co-authors of Yakov Bart

This figure shows the co-authorship network connecting the top 25 collaborators of Yakov Bart. A scholar is included among the top collaborators of Yakov Bart based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yakov Bart. Yakov Bart is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Smith, Keith Marion, Mirella Kleijnen, Yakov Bart, Koen Pauwels, & John Hulland. (2025). Missing the forest for the trees: Does collective brand engagement help or hurt consumption for video games?. International Journal of Research in Marketing. 42(4). 996–1019. 1 indexed citations

Newall, Philip, et al.. (2024). Not always as advertised: Different effects from viewing safer gambling (harm prevention) adverts on gambling urges. Addictive Behaviors. 160. 108161–108161. 2 indexed citations

Weiss‐Cohen, Leonardo, et al.. (2024). When Vegas Comes to Wall Street: Associations Between Stock Price Volatility and Trading Frequency Amongst Gamblers. International Journal of Mental Health and Addiction. 23(3). 2269–2288. 2 indexed citations

Rocklage, Matthew D., et al.. (2024). Narrative reversals and story success. Science Advances. 10(34). eadl2013–eadl2013. 4 indexed citations

Bart, Yakov, et al.. (2024). Search Engine Revenue from Navigational and Brand Advertising. Proceedings of the International AAAI Conference on Web and Social Media. 18. 488–501. 1 indexed citations

Malshe, Ashwin, Yin Yi, Anatoli Colicev, Yakov Bart, & Koen Pauwels. (2023). How ESG Reduces Risk: The Role of Consumers and Institutional Investors. SSRN Electronic Journal. 5 indexed citations

Bart, Yakov, et al.. (2023). From Representation to Reception: Evaluating the Impact of Diversity in TV Advertising on Consumer Purchase Intention. SSRN Electronic Journal. 2 indexed citations

Alessandri, Todd M., et al.. (2023). The impact of digitalization on internationalization from an internalization theory lens. Long Range Planning. 57(1). 102395–102395. 27 indexed citations

Bart, Yakov, et al.. (2022). Break the Wall: Why and How to Democratize Digital in Your Business. 2 indexed citations

10.

Bart, Yakov, et al.. (2022). When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control. Journal of Interactive Marketing. 57(3). 393–420. 22 indexed citations

11.

Verhoef, Peter C., Thijs Broekhuizen, Yakov Bart, et al.. (2019). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research. 122. 889–901. 2556 indexed citations breakdown →

12.

Verhoef, Peter C., P.K. Kannan, Xueming Luo, et al.. (2017). Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products. SSRN Electronic Journal. 8 indexed citations

13.

Kunz, Werner H., Lerzan Aksoy, Yakov Bart, et al.. (2017). Customer engagement in a Big Data world. Journal of Services Marketing. 31(2). 161–171. 142 indexed citations

14.

Kunz, Werner H., Lerzan Aksoy, Yakov Bart, et al.. (2016). Customer Engagement in a Big Data World. SSRN Electronic Journal. 5 indexed citations

15.

Plessis, Christilene du, et al.. (2016). Reducing Uncertainty By Increasing It: How Inducing Uncertainty in Uncertainty Appraisals of Reviewer Trustworthiness Attenuates Bias Correction and Product Devaluation. Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University). 44. 431. 1 indexed citations

16.

Stephen, Andrew T., et al.. (2016). Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns. Marketing Science. 36(1). 89–104. 98 indexed citations

17.

Stephen, Andrew T., et al.. (2015). Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns. SSRN Electronic Journal. 12 indexed citations

18.

Stephen, Andrew T. & Yakov Bart. (2015). Social Media Marketing: Principles and Strategies. 3 indexed citations

19.

Lau, Nelson C., Yakov Bart, J. Neil Bearden, & Ilia Tsetlin. (2014). Exploding Offers Can Blow Up in More Than One Way. Decision Analysis. 11(3). 171–188. 10 indexed citations

20.

Stephen, Andrew T., et al.. (2012). Does Paying For Online Product Reviews Pay Off? the Effects of Monetary Incentives on Content Creators and Consumers. Institutional Knowledge (InK) - Institutional Knowledge at Singapore Management University (Singapore Management University). 40. 228. 10 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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