Randolph E. Bucklin

8.6k total citations · 2 hit papers
60 papers, 6.3k citations indexed

About

Randolph E. Bucklin is a scholar working on Marketing, Management Science and Operations Research and Economics and Econometrics. According to data from OpenAlex, Randolph E. Bucklin has authored 60 papers receiving a total of 6.3k indexed citations (citations by other indexed papers that have themselves been cited), including 51 papers in Marketing, 15 papers in Management Science and Operations Research and 15 papers in Economics and Econometrics. Recurrent topics in Randolph E. Bucklin's work include Consumer Market Behavior and Pricing (47 papers), Digital Marketing and Social Media (13 papers) and Innovation Diffusion and Forecasting (12 papers). Randolph E. Bucklin is often cited by papers focused on Consumer Market Behavior and Pricing (47 papers), Digital Marketing and Social Media (13 papers) and Innovation Diffusion and Forecasting (12 papers). Randolph E. Bucklin collaborates with scholars based in United States, United Kingdom and Türkiye. Randolph E. Bucklin's co-authors include Michael Trusov, Koen Pauwels, James M. Lattin, Сунил Гупта, Oliver J. Rutz, Catarina Sismeiro, Anand V. Bodapati, S. Siddarth, Donald G. Morrison and V. Srinivasan and has published in prestigious journals such as Journal of Marketing, Management Science and Scientific Reports.

In The Last Decade

Randolph E. Bucklin

58 papers receiving 5.6k citations

Hit Papers

Effects of Word-of-Mouth versus Traditional Marketing: Fi... 2009 2026 2014 2020 2009 2010 500 1000 1.5k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
    2009 1.6k citations Michael Trusov, Randolph E. Bucklin et al. profile →
  2. Determining Influential Users in Internet Social Networks
    2010 463 citations Michael Trusov, Anand V. Bodapati et al. Journal of Marketing Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Randolph E. Bucklin United States 34 4.2k 2.9k 1.1k 1.0k 1.0k 60 6.3k
Peter S. H. Leeflang Netherlands 41 4.2k 1.0× 2.8k 1.0× 1.2k 1.1× 945 0.9× 1.0k 1.0× 135 7.0k
Bernd Skiera Germany 37 3.1k 0.7× 2.8k 1.0× 1.1k 1.0× 991 1.0× 756 0.8× 171 6.3k
Tammo H.A. Bijmolt Netherlands 43 3.6k 0.9× 2.6k 0.9× 851 0.8× 982 1.0× 591 0.6× 116 6.7k
Koen Pauwels United States 43 5.5k 1.3× 4.0k 1.4× 1.1k 1.0× 1.2k 1.2× 1.0k 1.0× 137 8.6k
Catherine E. Tucker United States 40 2.6k 0.6× 2.8k 1.0× 1.5k 1.4× 757 0.7× 870 0.9× 158 6.7k
Arvind Rangaswamy United States 32 3.2k 0.8× 2.7k 0.9× 601 0.6× 1.6k 1.6× 704 0.7× 81 6.7k
Dina Mayzlin United States 15 4.5k 1.1× 6.9k 2.4× 406 0.4× 1.8k 1.8× 868 0.9× 22 8.6k
Christophe Van den Bulte United States 25 1.4k 0.3× 1.9k 0.6× 638 0.6× 450 0.4× 1.2k 1.2× 50 4.5k
Feng Zhu United States 27 2.6k 0.6× 2.9k 1.0× 589 0.6× 813 0.8× 678 0.7× 84 6.0k
David Godes United States 19 2.3k 0.5× 3.6k 1.2× 295 0.3× 1000 1.0× 518 0.5× 31 4.7k

Countries citing papers authored by Randolph E. Bucklin

Since Specialization
Citations

This map shows the geographic impact of Randolph E. Bucklin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Randolph E. Bucklin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Randolph E. Bucklin more than expected).

Fields of papers citing papers by Randolph E. Bucklin

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Randolph E. Bucklin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Randolph E. Bucklin. The network helps show where Randolph E. Bucklin may publish in the future.

Co-authorship network of co-authors of Randolph E. Bucklin

This figure shows the co-authorship network connecting the top 25 collaborators of Randolph E. Bucklin. A scholar is included among the top collaborators of Randolph E. Bucklin based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Randolph E. Bucklin. Randolph E. Bucklin is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Becerril‐Arreola, Rafael & Randolph E. Bucklin. (2021). Beverage bottle capacity, packaging efficiency, and the potential for plastic waste reduction. Scientific Reports. 11(1). 3542–3542. 27 indexed citations
2.
Sismeiro, Catarina, Natalie Mizik, & Randolph E. Bucklin. (2012). Modeling coexisting business scenarios with time-series panel data: A dynamics-based segmentation approach. International Journal of Research in Marketing. 29(2). 134–147. 10 indexed citations
3.
Trusov, Michael, Randolph E. Bucklin, & Koen Pauwels. (2010). Do you Want to Be my “friend”? MONETARY VALUE OF WORD-OF-MOUTH MARKETING IN ONLINE COMMUNITIES. RePEc: Research Papers in Economics. 2(1). 26–33. 3 indexed citations
4.
Trusov, Michael, Anand V. Bodapati, & Randolph E. Bucklin. (2010). Determining Influential Users in Internet Social Networks. Journal of Marketing Research. 47(4). 643–658. 463 indexed citations breakdown →
5.
Rutz, Oliver J., et al.. (2008). From Generic to Branded: A Model of Spillover in Paid Search Advertising. SSRN Electronic Journal. 26 indexed citations
6.
Trusov, Michael, Randolph E. Bucklin, & Koen Pauwels. (2008). Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site. SSRN Electronic Journal. 155 indexed citations
7.
Trusov, Michael, Randolph E. Bucklin, & Koen Pauwels. (2007). ESTIMATING THE DYNAMIC EFFECTS OF ONLINE WORD-OF-MOUTH ON MEMBER GROWTH OF A SOCIAL NETWORK SITE. 36 indexed citations
8.
Sismeiro, Catarina, Natalie Mizik, & Randolph E. Bucklin. (2006). Modeling Co-Existing Business Scenarios with Time Series Panel Data. SSRN Electronic Journal. 1 indexed citations
9.
Bucklin, Randolph E. & Zainab Jamal. (2006). Three essays in modeling customer retention. 1 indexed citations
10.
Steckel, Joel H., Russell S. Winer, Randolph E. Bucklin, et al.. (2005). Choice in Interactive Environments. Marketing Letters. 16(3-4). 309–320. 37 indexed citations
11.
Sismeiro, Catarina & Randolph E. Bucklin. (2004). Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach. Journal of Marketing Research. 41(3). 306–323. 211 indexed citations
12.
Bucklin, Randolph E., Сунил Гупта, & S. Siddarth. (1998). Modelling the effect of purchase quantity on consumer choice of product assortment. Journal of Forecasting. 17(3-4). 281–301. 11 indexed citations
13.
Bucklin, Randolph E., Gary J. Russell, & V. Srinivasan. (1998). A Relationship between Market Share Elasticities and Brand Switching Probabilities. Journal of Marketing Research. 35(1). 99–99. 20 indexed citations
14.
Siddarth, S., Randolph E. Bucklin, & Donald G. Morrison. (1995). Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data. Journal of Marketing Research. 32(3). 255–255. 46 indexed citations
15.
Bucklin, Randolph E. & Сунил Гупта. (1992). Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach. Journal of Marketing Research. 29(2). 201–215. 262 indexed citations
16.
Lattin, James M. & Randolph E. Bucklin. (1989). Reference Effects of Price and Promotion on Brand Choice Behavior. Journal of Marketing Research. 26(3). 299–299. 343 indexed citations
17.
Lattin, James M. & Randolph E. Bucklin. (1989). Reference Effects of Price and Promotion on Brand Choice Behavior. Journal of Marketing Research. 26(3). 299–310. 188 indexed citations
18.
Lattin, James M. & Randolph E. Bucklin. (1988). The dynamics of consumer response to price discounts. Marketing Science Institute eBooks. 3 indexed citations
19.
Bucklin, Randolph E., et al.. (1987). Viewpoints on the changing consumer goods distribution scene : summary of a Marketing Science Institute Conference, May 19 and 20, 1987. Marketing Science Institute eBooks. 3 indexed citations
20.
Bucklin, Randolph E., et al.. (1982). Optimization of Equipment and Labor for Seed Processing and Bagging Systems. Transactions of the ASAE. 25(4). 1041–1044. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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