Marketing
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In The Last Decade
Fields of papers citing papers about Marketing
Since SpecializationThis network shows the impact of papers covering Marketing. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers covering Marketing.
Countries where authors publish papers about Marketing
Since SpecializationThis map shows the geographic impact of research in Marketing. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers about Marketing with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marketing more than expected).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.