Verena Schoenmueller

1.5k total citations · 2 hit papers
13 papers, 1.0k citations indexed

About

Verena Schoenmueller is a scholar working on Sociology and Political Science, Communication and Marketing. According to data from OpenAlex, Verena Schoenmueller has authored 13 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 5 papers in Communication and 5 papers in Marketing. Recurrent topics in Verena Schoenmueller's work include Digital Marketing and Social Media (6 papers), Social Media and Politics (4 papers) and Sentiment Analysis and Opinion Mining (3 papers). Verena Schoenmueller is often cited by papers focused on Digital Marketing and Social Media (6 papers), Social Media and Politics (4 papers) and Sentiment Analysis and Opinion Mining (3 papers). Verena Schoenmueller collaborates with scholars based in United States, Israel and Germany. Verena Schoenmueller's co-authors include Manfred Bruhn, Daniela B. Schäfer, Oded Netzer, Florian Stahl, Barak Libai, Shimon Kogan, Gita Venkataramani Johar, Simon J. Blanchard, Eva Walther and Yaniv Dover and has published in prestigious journals such as Journal of Marketing Research, Marketing Science and European Journal of Marketing.

In The Last Decade

Verena Schoenmueller

11 papers receiving 952 citations

Hit Papers

Are social media replacing traditional media in terms of ... 2012 2026 2016 2021 2012 2017 100 200 300 400 500

Peers

Verena Schoenmueller
Comparison fields: 5 of 77
  • Sociology and Political Science 799
  • Marketing 656
  • Information Systems and Management 203
  • Organizational Behavior and Human Resource Management 187
  • Gender Studies 79
Replace Gwarlann de Kerviler with:
Gwarlann de Kerviler France
Mohammadali Zolfagharian United States
S. Umit Kucuk United States
Hubert Van Hoof United States
Ewa Masłowska United States
Albert A. Barreda United States
Jihye Kim United States
Angeline G. Close United States
Robert Allen King United States
Mark Brown Australia
Gwarlann de Kerviler France View profile →
Citations per field, relative to Verena Schoenmueller
Verena Schoenmueller · 1×
Citations per year, relative to Verena Schoenmueller
Verena Schoenmueller · 1×

Countries citing papers authored by Verena Schoenmueller

Since Specialization
Citations

This map shows the geographic impact of Verena Schoenmueller's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Verena Schoenmueller with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Verena Schoenmueller more than expected).

Fields of papers citing papers by Verena Schoenmueller

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Verena Schoenmueller. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Verena Schoenmueller. The network helps show where Verena Schoenmueller may publish in the future.

Co-authorship network of co-authors of Verena Schoenmueller

This figure shows the co-authorship network connecting the top 25 collaborators of Verena Schoenmueller. A scholar is included among the top collaborators of Verena Schoenmueller based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Verena Schoenmueller. Verena Schoenmueller is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

13 of 13 papers shown
# Work Indexed citations
1 0
2 2
3 0
4 1
5 39
6 2
7 115
8 5
9 26
10
Authenticity in branding – exploring antecedents and consequences of brand authenticity breakdown →
326
11
Sharing Is Caring – Is This True Or What Else Explains the Tremendous Growth of the Sharing Economy?
1
12
Self-Congruity With Viral Messages: Investigating Its Impact on Message Perception and Forwarding Intentions
1
13
Are social media replacing traditional media in terms of brand equity creation? breakdown →
526

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026