Verena Schoenmueller

21 total papers · 1.5k total citations
13 papers, 1.0k citations indexed

About

Verena Schoenmueller is a scholar working on Sociology and Political Science, Communication and Marketing. According to data from OpenAlex, Verena Schoenmueller has authored 13 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 5 papers in Communication and 5 papers in Marketing. Recurrent topics in Verena Schoenmueller's work include Digital Marketing and Social Media (6 papers), Social Media and Politics (4 papers) and Sentiment Analysis and Opinion Mining (3 papers). Verena Schoenmueller is often cited by papers focused on Digital Marketing and Social Media (6 papers), Social Media and Politics (4 papers) and Sentiment Analysis and Opinion Mining (3 papers). Verena Schoenmueller collaborates with scholars based in United States, Germany and Israel. Verena Schoenmueller's co-authors include Manfred Bruhn, Daniela B. Schäfer, Florian Stahl, Oded Netzer, Shimon Kogan, Barak Libai, Gita Venkataramani Johar, Yaniv Dover, Eva Walther and Simon J. Blanchard and has published in prestigious journals such as Journal of Marketing Research, Marketing Science and European Journal of Marketing.

In The Last Decade

Verena Schoenmueller

10 papers receiving 940 citations

Hit Papers

normalize citations (0→100%) normalize lifespan (0→100%) sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation benchmark for papers published in the same subfield and year, or reaches the top citation threshold in at least one of its specific research topics.

Are social media replacing traditional media in terms of brand equity creation?

2012 522 citations Manfred Bruhn, Verena Schoenmueller et al. Management Research Review profile →
Authenticity in branding – exploring antecedents and consequences of brand authenticity

2017 319 citations Verena Schoenmueller, Manfred Bruhn et al. European Journal of Marketing profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author						Papers	Cites
Verena Schoenmueller	790	651	202	187	78	13	1.0k
Gwarlann de Kerviler	780 1.0×	535 0.8×	321 1.6×	144 0.8×	111 1.4×	14	1.1k
Daniela B. Schäfer	678 0.9×	637 1.0×	216 1.1×	212 1.1×	45 0.6×	10	963
Michael T. Elliott	638 0.8×	685 1.1×	318 1.6×	173 0.9×	45 0.6×	19	1.1k
Hubert Van Hoof	1.0k 1.3×	452 0.7×	237 1.2×	317 1.7×	52 0.7×	11	1.2k
Candice R. Hollenbeck	627 0.8×	538 0.8×	174 0.9×	212 1.1×	103 1.3×	22	1.0k
Laura J. Yale	738 0.9×	563 0.9×	333 1.6×	365 2.0×	38 0.5×	14	1.1k
Jieun Lee	675 0.9×	485 0.7×	282 1.4×	116 0.6×	28 0.4×	22	1.1k
Robert Allen King	755 1.0×	454 0.7×	337 1.7×	259 1.4×	28 0.4×	13	1.0k
Yuliya Komarova Loureiro	690 0.9×	444 0.7×	249 1.2×	167 0.9×	34 0.4×	14	1.2k
Albert A. Barreda	823 1.0×	517 0.8×	336 1.7×	256 1.4×	30 0.4×	22	1.0k

Countries citing papers authored by Verena Schoenmueller

Since Specialization

Citations

This map shows the geographic impact of Verena Schoenmueller's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Verena Schoenmueller with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Verena Schoenmueller more than expected).

Fields of papers citing papers by Verena Schoenmueller

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Verena Schoenmueller. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Verena Schoenmueller. The network helps show where Verena Schoenmueller may publish in the future.

Co-authorship network of co-authors of Verena Schoenmueller

This figure shows the co-authorship network connecting the top 25 collaborators of Verena Schoenmueller. A scholar is included among the top collaborators of Verena Schoenmueller based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Verena Schoenmueller. Verena Schoenmueller is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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