Journal of Marketing

6.3k papers and 808.2k indexed citations i.

About

The 6.3k papers published in Journal of Marketing in the last decades have received a total of 808.2k indexed citations. Papers published in Journal of Marketing usually cover Marketing (2.0k papers), Organizational Behavior and Human Resource Management (919 papers) and Strategy and Management (894 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (961 papers), Customer Service Quality and Loyalty (759 papers) and Consumer Market Behavior and Pricing (635 papers). The most active scholars publishing in Journal of Marketing are Valarie A. Zeithaml, Shelby D. Hunt, Mary Jo Bitner, Kevin Lane Keller, Leonard L. Berry, A. Parasuraman, Robert M. Morgan, Bernard J. Jaworski, George S. Day and Richard L. Oliver.

In The Last Decade

Fields of papers published in Journal of Marketing

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in Journal of Marketing. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Journal of Marketing.

Countries where authors publish in Journal of Marketing

Since Specialization
Citations

This map shows the geographic impact of research published in Journal of Marketing. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Journal of Marketing with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Journal of Marketing more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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