Michael Haenlein
- Information Systems and Management top 0.02%
- Technology Adoption and User Behaviour 11
- Communication top 0.05%
- Marketing top 0.05%
- Consumer Behavior in Brand Consumption and Identification 18
- Consumer Market Behavior and Pricing 13
- Customer churn and segmentation 9
- Consumer Retail Behavior Studies 9
- Health Informatics top 0.1%
- Sociology and Political Science top 0.02%
- Digital Marketing and Social Media 32
-
- Customer Service Quality and Loyalty 14
-
- Big Data and Business Intelligence 6
- Co-authors
- Andreas KaplanWerner ReinartzJörg HenselerAbhi BhattacharyaYakov BartJohn Qi DongPeter C. VerhoefNicolai Etienne Fabian
- Journals
- Business Horizons (12 papers)International Journal of Research in Marketing (9 papers)European Management Journal (8 papers)
- Partner nations
- FranceGermanyUnited States
In The Last Decade
Michael Haenlein
75 papers receiving 21.3k citations
Hit Papers
Peers
Comparison fields: 5 of 213
- Information Systems and Management 4.0k
- Communication 3.7k
- Marketing 4.8k
- Health Informatics 402
- Sociology and Political Science 11.2k
Countries citing papers authored by Michael Haenlein
This map shows the geographic impact of Michael Haenlein's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael Haenlein with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael Haenlein more than expected).
Fields of papers citing papers by Michael Haenlein
This network shows the impact of papers produced by Michael Haenlein. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael Haenlein. The network helps show where Michael Haenlein may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Michael Haenlein, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2025 | 3 | |
| 3 | 2025 | 3 | |
| 4 | 2025 | 4 | |
| 5 | 2025 | 1 | |
| 6 | 2024 | 5 | |
| 7 | 2021 | 1 | |
| 8 | 2019 | 67 | |
| 9 | Digital transformation: A multidisciplinary reflection and research agendabreakdown → | 2019 | 2556 |
| 10 | A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligencebreakdown → | 2019 | 1215 |
| 11 | Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligencebreakdown → | 2018 | 1495 |
| 12 | Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House | 2013 | 15 |
| 13 | Consumers, Companies and Virtual Social Worlds: a Qualitative Analysis of Second Life | 2009 | 29 |
| 14 | Utilisation et potentiel commercial des hyperréalités: une analyse qualitative de second life | 2009 | 2 |
| 15 | 2009 | 246 | |
| 16 | Rapprochement entre le marketing et l'administration publique: vers une compréhension globale du potentiel du marketing public | 2009 | 1 |
| 17 | Users of the world, unite! The challenges and opportunities of Social Mediabreakdown → | 2009 | 10055 |
| 18 | An empirical comparison of the efficacy of covariance-based and variance-based SEMbreakdown → | 2009 | 2262 |
| 19 | 2006 | 46 | |
| 20 | 2004 | 20 |
About Michael Haenlein
Michael Haenlein is a scholar working on Marketing, Information Systems and Management, Organizational Behavior and Human Resource Management, Human-Computer Interaction and Management Information Systems, having authored 77 papers that have together received 23.6k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (32 papers), Consumer Behavior in Brand Consumption and Identification (18 papers), Customer Service Quality and Loyalty (14 papers), Consumer Market Behavior and Pricing (13 papers), Technology Adoption and User Behaviour (11 papers), Customer churn and segmentation (9 papers), Consumer Retail Behavior Studies (9 papers) and Big Data and Business Intelligence (6 papers). The work is most often cited by research in Information Systems and Management (4.0k citations), Communication (3.7k citations), Marketing (4.8k citations), Health Informatics (402 citations) and Sociology and Political Science (11.2k citations). Michael Haenlein has collaborated with scholars based in France, Germany and United States. Frequent co-authors include Andreas Kaplan, Werner Reinartz, Jörg Henseler, Abhi Bhattacharya, Yakov Bart, John Qi Dong, Peter C. Verhoef, Nicolai Etienne Fabian, Thijs Broekhuizen and Edward C. Malthouse. Their work appears in journals such as Business Horizons, International Journal of Research in Marketing, European Management Journal, Journal of the Academy of Marketing Science and California Management Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.