Eitan Muller
Impact in
-
- Innovation Diffusion and Forecasting
- Marketing top 0.1%
- Consumer Market Behavior and Pricing
Papers in
-
- Innovation Diffusion and Forecasting 62
- Marketing 31
- Consumer Market Behavior and Pricing 25
- Co-authors
- Vijay MahajanFrank M. BassBarak LibaiJacob GoldenbergRenana PeresRaphael AmitMorton I. KamienIsraël Zang
- Journals
- International Journal of Research in Marketing (14 papers)Marketing Science (10 papers)Journal of Marketing (9 papers)Journal of Marketing Research (8 papers)Technological Forecasting and Social Change (6 papers)
- Partner nations
- IsraelUnited StatesUnited Kingdom
In The Last Decade
Eitan Muller
109 papers receiving 11.8k citations
Hit Papers
Peers
Comparison fields: 5 of 153
- Management Science and Operations Research 6.0k
- Marketing 3.1k
- Business and International Management 527
- Strategy and Management 3.5k
- Management of Technology and Innovation 1.5k
Countries citing papers authored by Eitan Muller
This map shows the geographic impact of Eitan Muller's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eitan Muller with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eitan Muller more than expected).
Fields of papers citing papers by Eitan Muller
This network shows the impact of papers produced by Eitan Muller. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eitan Muller. The network helps show where Eitan Muller may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Eitan Muller, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 4 | |
| 2 | 2024 | 0 | |
| 3 | 2023 | 3 | |
| 4 | 2022 | 2 | |
| 5 | 2022 | 7 | |
| 6 | 2011 | 9 | |
| 7 | 2009 | 50 | |
| 8 | BLAZING SADDLES: THE EARLY AND MAINSTREAM MARKETS IN THE HIGH-TECH PRODUCT LIFE CYCLE | 2006 | 12 |
| 9 | 1998 | 36 | |
| 10 | Waterfall and Sprinkler New-Product Strategies in Competitive Global Markets | 1996 | 2 |
| 11 | 1995 | 119 | |
| 12 | Research Joint Ventures and R&D Cartels Hit paper breakdown → | 1992 | 879 |
| 13 | 1991 | 13 | |
| 14 | New Product Diffusion Models in Marketing: A Review and Directions for Research Hit paper breakdown → | 1990 | 530 |
| 15 | 1990 | 135 | |
| 16 | 1990 | 53 | |
| 17 | A Nonsymmetric Responding Logistic Model for Forecasting Technological Substitution : Technological Forecasting and Social Change | 1987 | 2 |
| 18 | 1983 | 6 | |
| 19 | 1982 | 5 | |
| 20 | 1979 | 234 |
About Eitan Muller
Eitan Muller is a scholar working on Management Science and Operations Research, Marketing, Strategy and Management, Business and International Management and Economics and Econometrics, having authored 112 papers that have together received 13.1k indexed citations. Recurring topics across this work include Innovation Diffusion and Forecasting (62 papers), Digital Platforms and Economics (39 papers), Consumer Market Behavior and Pricing (25 papers), Firm Innovation and Growth (20 papers), Economic theories and models (9 papers), Digital Marketing and Social Media (8 papers), Game Theory and Voting Systems (7 papers) and Merger and Competition Analysis (6 papers). The work is most often cited by research in Management Science and Operations Research (6.0k citations), Marketing (3.1k citations), Business and International Management (527 citations), Strategy and Management (3.5k citations) and Management of Technology and Innovation (1.5k citations). Eitan Muller has collaborated with scholars based in Israel, United States and United Kingdom. Frequent co-authors include Vijay Mahajan, Frank M. Bass, Barak Libai, Jacob Goldenberg, Renana Peres, Raphael Amit, Morton I. Kamien, Israël Zang, Lawrence R. Glosten and Moshe Givon. Their work appears in journals such as International Journal of Research in Marketing, Marketing Science, Journal of Marketing, Journal of Marketing Research and Technological Forecasting and Social Change.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.