David Godes

6.5k total citations · 4 hit papers
31 papers, 4.7k citations indexed

About

David Godes is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, David Godes has authored 31 papers receiving a total of 4.7k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Sociology and Political Science, 14 papers in Marketing and 9 papers in Strategy and Management. Recurrent topics in David Godes's work include Digital Marketing and Social Media (13 papers), Consumer Market Behavior and Pricing (9 papers) and Digital Platforms and Economics (8 papers). David Godes is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Market Behavior and Pricing (9 papers) and Digital Platforms and Economics (8 papers). David Godes collaborates with scholars based in United States, France and Canada. David Godes's co-authors include Dina Mayzlin, Chrysanthos Dellarocas, Sinan Aral, José Silva, Andrea C. Wojnicki, Subrata K. Sen, Yubo Chen, Peeter W.J. Verlegh, Mengze Shi and Bruce E. Pfeiffer and has published in prestigious journals such as Management Science, Journal of Marketing Research and Information Systems Research.

In The Last Decade

David Godes

28 papers receiving 4.3k citations

Hit Papers

Using Online Conversation... 2004 2026 2011 2018 2004 2009 2013 2011 500 1000 1.5k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Using Online Conversations to Study Word-of-Mouth Communication
    2004 2.0k citations David Godes, Dina Mayzlin Marketing Science profile →
  2. Firm-Created Word-of-Mouth Communication: Evidence from a Field Test
    2009 620 citations David Godes, Dina Mayzlin Marketing Science profile →
  3. Introduction to the Special Issue—Social Media and Business Transformation: A Framework for Research
    2013 553 citations David Godes et al. profile →
  4. Sequential and Temporal Dynamics of Online Opinion
    2011 341 citations David Godes, José Silva Marketing Science profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
David Godes 3.6k 2.3k 1000 749 675 31 4.7k
Bin Gu 3.4k 0.9× 2.0k 0.9× 1.2k 1.2× 673 0.9× 690 1.0× 133 5.3k
Xiaoquan Zhang 4.2k 1.2× 2.6k 1.1× 1.3k 1.3× 750 1.0× 698 1.0× 70 5.7k
Wenjing Duan 3.6k 1.0× 1.8k 0.8× 1.1k 1.1× 685 0.9× 517 0.8× 58 4.7k
Michael Trusov 2.9k 0.8× 1.8k 0.8× 885 0.9× 632 0.8× 396 0.6× 31 3.7k
Andrew T. Stephen 4.5k 1.2× 2.8k 1.2× 1.7k 1.7× 931 1.2× 667 1.0× 78 6.5k
Wendy W. Moe 2.5k 0.7× 2.2k 1.0× 787 0.8× 461 0.6× 317 0.5× 43 3.9k
Yubo Chen 2.2k 0.6× 1.6k 0.7× 770 0.8× 418 0.6× 358 0.5× 31 3.3k
Sonja Gensler 3.1k 0.9× 2.4k 1.0× 1.1k 1.1× 956 1.3× 502 0.7× 47 4.5k
Randolph E. Bucklin 2.9k 0.8× 4.2k 1.8× 1.0k 1.0× 861 1.1× 375 0.6× 60 6.3k
Dina Mayzlin 6.9k 1.9× 4.5k 2.0× 1.8k 1.8× 1.3k 1.8× 831 1.2× 22 8.6k

Countries citing papers authored by David Godes

Since Specialization
Citations

This map shows the geographic impact of David Godes's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David Godes with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David Godes more than expected).

Fields of papers citing papers by David Godes

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by David Godes. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David Godes. The network helps show where David Godes may publish in the future.

Co-authorship network of co-authors of David Godes

This figure shows the co-authorship network connecting the top 25 collaborators of David Godes. A scholar is included among the top collaborators of David Godes based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with David Godes. David Godes is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Godes, David. (2023). Will the Truth Free Us from Misinformation?. SSRN Electronic Journal.
2.
Phan, Tuan Q. & David Godes. (2018). The Evolution of Influence Through Endogenous Link Formation. Marketing Science. 37(2). 259–278. 13 indexed citations
3.
Godes, David. (2016). Product Policy in Markets with Word-of-Mouth Communication. Management Science. 63(1). 267–278. 59 indexed citations
4.
Godes, David, et al.. (2014). Rating with confidence : how rating scales affect future wom behavior. Digital Commons - Lingnan (Lingnan University). 430–431. 2 indexed citations
5.
Godes, David, et al.. (2014). The Financial Value of Advertising Exposures and Expenditures. SSRN Electronic Journal.
6.
Zhang, Yuchi & David Godes. (2013). Learning from Online Social Ties. SSRN Electronic Journal.
7.
Godes, David, et al.. (2013). Rating with Confidence: How Rating Scales Affect Future WOM Behavior. SSRN Electronic Journal. 2 indexed citations
8.
Godes, David. (2013). Product Policy in Markets with Word-of-Mouth Communication. SSRN Electronic Journal. 31 indexed citations
9.
Godes, David. (2012). The Strategic Impact of References in Business Markets. SSRN Electronic Journal. 2 indexed citations
10.
Godes, David. (2012). Sequential and Temporal Dynamics of Online Opinion. SSRN Electronic Journal. 11 indexed citations
11.
Godes, David. (2012). The Strategic Impact of References in Business Markets. Marketing Science. 31(2). 257–276. 25 indexed citations
12.
Godes, David & José Silva. (2011). Sequential and Temporal Dynamics of Online Opinion. Marketing Science. 31(3). 448–473. 341 indexed citations breakdown →
13.
Godes, David & Dina Mayzlin. (2009). Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. Marketing Science. 28(4). 721–739. 620 indexed citations breakdown →
14.
Godes, David, Elie Ofek, & Miklós Sárváry. (2008). Content vs. Advertising: The Impact of Competition on Media Firm Strategy. Marketing Science. 28(1). 20–35. 120 indexed citations
15.
Bhardwaj, Pradeep, Yuxin Chen, & David Godes. (2008). Buyer-Initiated vs. Seller-Initiated Information Revelation. Management Science. 54(6). 1104–1114. 55 indexed citations
16.
Üstüner, Tuba & David Godes. (2006). Mejores redes de ventas. Harvard business review. 84(7). 74–84. 2 indexed citations
17.
Üstüner, Tuba & David Godes. (2006). Better sales networks.. PubMed. 84(7-8). 102–12, 188. 56 indexed citations
18.
Godes, David & Dina Mayzlin. (2004). Se servir des conversations en ligne pour étudier le bouche-à-oreille. Recherche et Applications en Marketing (French Edition). 19(4). 89–111. 11 indexed citations
19.
Godes, David & Dina Mayzlin. (2004). Firm-Created Word-of-Mouth Communication: A Field-Based Quasi-Experiment. SSRN Electronic Journal. 36 indexed citations
20.
Godes, David, Elie Ofek, & Miklós Sárváry. (2003). Products vs. Advertising: Media Competition and the Relative Source of Firm Profits. SSRN Electronic Journal. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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