Marketing Science

1.9k papers and 160.7k indexed citations i.

About

The 1.9k papers published in Marketing Science in the last decades have received a total of 160.7k indexed citations. Papers published in Marketing Science usually cover Marketing (1.4k papers), Economics and Econometrics (811 papers) and Management Science and Operations Research (581 papers) specifically the topics of Consumer Market Behavior and Pricing (1.3k papers), Digital Platforms and Economics (447 papers) and Innovation Diffusion and Forecasting (333 papers). The most active scholars publishing in Marketing Science are Richard H. Thaler, Mary W. Sullivan, John R. Hauser, Eugene W. Anderson, Dina Mayzlin, K. Sridhar Moorthy, Ruth N. Bolton, Pradeep K. Chintagunta, Steven M. Shugan and David Godes.

In The Last Decade

Fields of papers published in Marketing Science

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in Marketing Science. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Marketing Science.

Countries where authors publish in Marketing Science

Since Specialization
Citations

This map shows the geographic impact of research published in Marketing Science. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Marketing Science with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marketing Science more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025