Gil Appel
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
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- Consumer Market Behavior and Pricing 3
- Consumer Behavior in Brand Consumption and Identification 2
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- Digital Platforms and Economics 4
- Co-authors
- Lauren Grewal (1 shared paper)Rhonda Hadi (1 shared paper)Andrew T. Stephen (1 shared paper)Eitan Muller (5 shared papers)Barak Libai (3 shared papers)Lan Luo (1 shared paper)Ron Shachar (2 shared papers)Yanhao Wei (1 shared paper)
- Journals
- International Journal of Research in Marketing (3 papers)Journal of the Academy of Marketing Science (1 paper)Marketing Letters (1 paper)Management Science (1 paper)Journal of Personality and Social Psychology (1 paper)
- Partner nations
- United StatesIsraelAustralia
In The Last Decade
Gil Appel
12 papers receiving 1.1k citations
Gil Appel's Hit Papers
Peers
Comparison fields: 5 of 103
- Marketing 380
- Information Systems and Management 258
- Sociology and Political Science 812
- Communication 118
- Human-Computer Interaction 57
Countries citing papers authored by Gil Appel
This map shows the geographic impact of Gil Appel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gil Appel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gil Appel more than expected).
Fields of papers citing papers by Gil Appel
This network shows the impact of papers produced by Gil Appel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gil Appel. The network helps show where Gil Appel may publish in the future.
Co-authors
The 25 scholars most cited alongside Gil Appel, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | The future of social media in marketing Hit paper breakdown → | 2019 | 987 |
| 2 | 2022 | 59 | |
| 3 | 2019 | 53 | |
| 4 | Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity Hit paper breakdown → | 2025 | 36 |
| 5 | 2019 | 33 | |
| 6 | 2022 | 13 | |
| 7 | 2018 | 9 | |
| 8 | 2020 | 6 | |
| 9 | 2021 | 3 | |
| 10 | 2015 | 3 | |
| 11 | 2022 | 1 | |
| 12 | 2021 | 1 | |
| 13 | 2025 | 0 |
About Gil Appel
Gil Appel is a scholar working on Marketing, Strategy and Management, Sociology and Political Science, Information Systems and Management and Cognitive Neuroscience, having authored 13 papers that have together received 1.2k indexed citations. Recurring topics across this work include Digital Platforms and Economics (4 papers), Innovation Diffusion and Forecasting (3 papers), Consumer Market Behavior and Pricing (3 papers), Digital Marketing and Social Media (3 papers), Art History and Market Analysis (2 papers), Technology Adoption and User Behaviour (2 papers), Psychology of Moral and Emotional Judgment (2 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers). The work is most often cited by research in Marketing (380 citations), Information Systems and Management (258 citations), Sociology and Political Science (812 citations), Communication (118 citations) and Human-Computer Interaction (57 citations). Gil Appel has collaborated with scholars based in United States, Israel and Australia. Frequent co-authors include Lauren Grewal, Rhonda Hadi, Andrew T. Stephen, Eitan Muller, Barak Libai, Lan Luo, Ron Shachar, Yanhao Wei, Stephanie Tully and Chiara Longoni. Their work appears in journals such as International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Marketing Letters, Management Science and Journal of Personality and Social Psychology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.