Gil Appel

2.1k total citations · 2 hit papers
13 papers, 1.2k citations indexed

About

Gil Appel is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Gil Appel has authored 13 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 4 papers in Strategy and Management and 4 papers in Sociology and Political Science. Recurrent topics in Gil Appel's work include Digital Platforms and Economics (4 papers), Digital Marketing and Social Media (3 papers) and Innovation Diffusion and Forecasting (3 papers). Gil Appel is often cited by papers focused on Digital Platforms and Economics (4 papers), Digital Marketing and Social Media (3 papers) and Innovation Diffusion and Forecasting (3 papers). Gil Appel collaborates with scholars based in United States, Israel and Australia. Gil Appel's co-authors include Rhonda Hadi, Lauren Grewal, Andrew T. Stephen, Eitan Muller, Barak Libai, Lan Luo, Yanhao Wei, Ron Shachar, Chiara Longoni and Stephanie Tully and has published in prestigious journals such as Journal of Personality and Social Psychology, PLoS ONE and Journal of Marketing.

In The Last Decade

Gil Appel

12 papers receiving 1.1k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The future of social media in marketing

2019 987 citations Gil Appel, Lauren Grewal et al. Journal of the Academy of Marketing Science profile →
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity

2025 36 citations Stephanie Tully, Chiara Longoni et al. Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Gil Appel United States	7	812	380	258	155	118	13	1.2k
Lauren Grewal United States	9	1.0k 1.2×	597 1.6×	315 1.2×	167 1.1×	142 1.2×	13	1.5k
Vijay Viswanathan United States	15	600 0.7×	368 1.0×	204 0.8×	160 1.0×	89 0.8×	31	1.1k
Brad McKenna United Kingdom	15	710 0.9×	234 0.6×	277 1.1×	103 0.7×	139 1.2×	31	1.2k
Rodney Graeme Duffett South Africa	13	751 0.9×	447 1.2×	344 1.3×	82 0.5×	68 0.6×	44	1.0k
Wondwesen Tafesse United Arab Emirates	19	1.1k 1.4×	523 1.4×	275 1.1×	92 0.6×	172 1.5×	37	1.4k
Mohammad Salehan United States	11	1.0k 1.3×	227 0.6×	365 1.4×	252 1.6×	204 1.7×	23	1.3k
Bo Xiao United States	18	766 0.9×	355 0.9×	387 1.5×	185 1.2×	171 1.4×	56	1.3k
Gina A. Tran United States	10	1.1k 1.3×	635 1.7×	474 1.8×	163 1.1×	78 0.7×	15	1.6k
Yu‐Qian Zhu Taiwan	18	721 0.9×	359 0.9×	403 1.6×	140 0.9×	177 1.5×	36	1.4k
Marta Flavián Spain	10	866 1.1×	539 1.4×	310 1.2×	231 1.5×	77 0.7×	11	1.2k

Countries citing papers authored by Gil Appel

Since Specialization

Citations

This map shows the geographic impact of Gil Appel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gil Appel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gil Appel more than expected).

Fields of papers citing papers by Gil Appel

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gil Appel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gil Appel. The network helps show where Gil Appel may publish in the future.

Co-authorship network of co-authors of Gil Appel

This figure shows the co-authorship network connecting the top 25 collaborators of Gil Appel. A scholar is included among the top collaborators of Gil Appel based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gil Appel. Gil Appel is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

13 of 13 papers shown

1.

Appel, Gil, et al.. (2025). Citation penalties following sexual versus scientific misconduct allegations. PLoS ONE. 20(3). e0317736–e0317736.

2.

Tully, Stephanie, Chiara Longoni, & Gil Appel. (2025). Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity. Journal of Marketing. 89(5). 1–20. 36 indexed citations breakdown →

3.

Weingarten, Evan, Kristen Duke, Wendy Liu, et al.. (2022). What Makes People Happy? Decoupling the Experiential-Material Continuum. SSRN Electronic Journal. 1 indexed citations

4.

Weingarten, Evan, Kristen Duke, Wendy Liu, et al.. (2022). What makes people happy? Decoupling the experiential‐material continuum. Journal of Consumer Psychology. 33(1). 97–106. 13 indexed citations

5.

Wei, Yanhao, et al.. (2022). Blockchain technology for creative industries: Current state and research opportunities. International Journal of Research in Marketing. 40(1). 38–48. 59 indexed citations

6.

Appel, Gil & Eitan Muller. (2021). Adopter Categories and Saddles, revisited: Innovators, Main Market and Laggards, where are they today?. SSRN Electronic Journal. 1 indexed citations

7.

Appel, Gil & Eitan Muller. (2021). Adoption patterns over time: a replication. Marketing Letters. 32(4). 499–511. 3 indexed citations

8.

Shani, Yaniv, Gil Appel, Sheldon Danziger, & Ron Shachar. (2020). When and Why Consumers “Accidentally” Endanger Their Products. Management Science. 66(12). 5757–5782. 6 indexed citations

9.

Joshi, Priyanka D., Cheryl Wakslak, Gil Appel, & Laura Huang. (2019). Gender differences in communicative abstraction.. Journal of Personality and Social Psychology. 118(3). 417–435. 33 indexed citations

10.

Appel, Gil, Lauren Grewal, Rhonda Hadi, & Andrew T. Stephen. (2019). The future of social media in marketing. Journal of the Academy of Marketing Science. 48(1). 79–95. 987 indexed citations breakdown →

11.

Appel, Gil, Barak Libai, Eitan Muller, & Ron Shachar. (2019). On the monetization of mobile apps. International Journal of Research in Marketing. 37(1). 93–107. 53 indexed citations

12.

Appel, Gil, Barak Libai, & Eitan Muller. (2018). On the monetary impact of fashion design piracy. International Journal of Research in Marketing. 35(4). 591–610. 9 indexed citations

13.

Appel, Gil, Barak Libai, & Eitan Muller. (2015). Stickiness and the Monetization of Apps. SSRN Electronic Journal. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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