H. Alice Li

30 total papers · 1.9k total citations
20 papers, 1.1k citations indexed

About

H. Alice Li is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, H. Alice Li has authored 20 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Strategy and Management. Recurrent topics in H. Alice Li's work include Consumer Market Behavior and Pricing (11 papers), Digital Marketing and Social Media (8 papers) and Digital Platforms and Economics (5 papers). H. Alice Li is often cited by papers focused on Consumer Market Behavior and Pricing (11 papers), Digital Marketing and Social Media (8 papers) and Digital Platforms and Economics (5 papers). H. Alice Li collaborates with scholars based in United States, China and Switzerland. H. Alice Li's co-authors include P.K. Kannan, Sanjay Jain, Liye Ma, Siva Viswanathan, Chunguang Bai, Xiang Wan, Eliot L. Siegel, Michel Wedel, Barak Libai and Greg M. Allenby and has published in prestigious journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science and Marketing Science.

In The Last Decade

H. Alice Li

14 papers receiving 1.0k citations

Hit Papers

Digital marketing: A fram... 2016 2026 2019 2022 2016 250 500 750
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation benchmark for papers published in the same subfield and year, or reaches the top citation threshold in at least one of its specific research topics.

  1. Digital marketing: A framework, review and research agenda
    2016 856 citations P.K. Kannan, H. Alice Li International Journal of Research in Marketing profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
H. Alice Li 625 529 208 202 122 20 1.1k
Siliang Tong 551 0.9× 447 0.8× 238 1.1× 124 0.6× 58 0.5× 14 1.3k
Yulia Sullivan 421 0.7× 292 0.6× 342 1.6× 131 0.6× 80 0.7× 15 1.1k
Fiona Ellis‐Chadwick 539 0.9× 535 1.0× 403 1.9× 196 1.0× 117 1.0× 35 1.1k
María Teresa Borges Tiago 876 1.4× 463 0.9× 203 1.0× 156 0.8× 104 0.9× 60 1.3k
Muhammad Shakaib Akram 496 0.8× 455 0.9× 282 1.4× 159 0.8× 51 0.4× 37 1.1k
Ewelina Lacka 464 0.7× 459 0.9× 247 1.2× 192 1.0× 34 0.3× 24 1.2k
Vikram Kumar 784 1.3× 448 0.8× 362 1.7× 70 0.3× 148 1.2× 17 1.3k
Hon‐Kwong Lui 623 1.0× 354 0.7× 172 0.8× 86 0.4× 81 0.7× 34 1.1k
Guru Prabhakar 489 0.8× 321 0.6× 224 1.1× 178 0.9× 58 0.5× 40 1.2k
Animesh Animesh 641 1.0× 501 0.9× 388 1.9× 313 1.5× 43 0.4× 39 1.3k

Countries citing papers authored by H. Alice Li

Since Specialization
Citations

This map shows the geographic impact of H. Alice Li's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by H. Alice Li with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites H. Alice Li more than expected).

Fields of papers citing papers by H. Alice Li

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by H. Alice Li. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by H. Alice Li. The network helps show where H. Alice Li may publish in the future.

Co-authorship network of co-authors of H. Alice Li

This figure shows the co-authorship network connecting the top 25 collaborators of H. Alice Li. A scholar is included among the top collaborators of H. Alice Li based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with H. Alice Li. H. Alice Li is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026