H. Alice Li

1.9k total citations · 1 hit paper
20 papers, 1.1k citations indexed

About

H. Alice Li is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, H. Alice Li has authored 20 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Strategy and Management. Recurrent topics in H. Alice Li's work include Consumer Market Behavior and Pricing (11 papers), Digital Marketing and Social Media (8 papers) and Digital Platforms and Economics (5 papers). H. Alice Li is often cited by papers focused on Consumer Market Behavior and Pricing (11 papers), Digital Marketing and Social Media (8 papers) and Digital Platforms and Economics (5 papers). H. Alice Li collaborates with scholars based in United States, China and United Kingdom. H. Alice Li's co-authors include P.K. Kannan, Sanjay Jain, Liye Ma, Siva Viswanathan, Chunguang Bai, Xiang Wan, Michel Wedel, Eliot L. Siegel, Dongbin Xiu and Ralf van der Lans and has published in prestigious journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science and Marketing Science.

In The Last Decade

H. Alice Li

14 papers receiving 1.0k citations

Hit Papers

Digital marketing: A fram... 2016 2026 2019 2022 2016 250 500 750
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Digital marketing: A framework, review and research agenda
    2016 865 citations P.K. Kannan, H. Alice Li International Journal of Research in Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
H. Alice Li United States 7 632 537 209 205 124 20 1.1k
María Teresa Borges Tiago Portugal 17 887 1.4× 475 0.9× 205 1.0× 157 0.8× 104 0.8× 60 1.3k
Muhammad Shakaib Akram United Kingdom 19 506 0.8× 464 0.9× 284 1.4× 161 0.8× 53 0.4× 37 1.1k
Fiona Ellis‐Chadwick United Kingdom 17 545 0.9× 538 1.0× 404 1.9× 194 0.9× 118 1.0× 35 1.1k
Joel Mero Finland 15 487 0.8× 401 0.7× 260 1.2× 139 0.7× 40 0.3× 30 914
Ángel Francisco Villarejo Ramos Spain 17 528 0.8× 502 0.9× 427 2.0× 104 0.5× 96 0.8× 61 1.1k
Hishamuddin Ismail Malaysia 21 414 0.7× 328 0.6× 325 1.6× 187 0.9× 49 0.4× 65 1.2k
Mahir Pradana Indonesia 16 295 0.5× 269 0.5× 93 0.4× 167 0.8× 182 1.5× 150 1.1k
Safeer Ullah Khan China 18 340 0.5× 217 0.4× 431 2.1× 142 0.7× 84 0.7× 35 1.0k
Lior Zalmanson Israel 9 531 0.8× 234 0.4× 124 0.6× 135 0.7× 55 0.4× 26 875
Hatice Kizgin United Kingdom 16 550 0.9× 285 0.5× 430 2.1× 122 0.6× 65 0.5× 24 1.1k

Countries citing papers authored by H. Alice Li

Since Specialization
Citations

This map shows the geographic impact of H. Alice Li's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by H. Alice Li with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites H. Alice Li more than expected).

Fields of papers citing papers by H. Alice Li

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by H. Alice Li. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by H. Alice Li. The network helps show where H. Alice Li may publish in the future.

Co-authorship network of co-authors of H. Alice Li

This figure shows the co-authorship network connecting the top 25 collaborators of H. Alice Li. A scholar is included among the top collaborators of H. Alice Li based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with H. Alice Li. H. Alice Li is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Libai, Barak, Ana Babić Rosario, Bas Donkers, et al.. (2025). Influencer marketing unlocked: Understanding the value chains driving the creator economy. Journal of the Academy of Marketing Science. 53(1). 4–28. 4 indexed citations
2.
Li, H. Alice, et al.. (2024). UNRAVELING CONSUMER PURCHASE JOURNEY USING NEURAL NETWORK MODELS. 5(1). 69–83.
3.
Li, H. Alice, et al.. (2024). Using Text Analysis in Parallel Mediation Analysis. Marketing Science. 43(5). 953–970.
4.
Libai, Barak, Ana Babić Rosario, Bas Donkers, et al.. (2024). Influencer Marketing Unlocked: Understanding the Value Chains Driving the Creator Economy. SSRN Electronic Journal.
5.
Wan, Xiang & H. Alice Li. (2024). Gaining From Losing a Competition in Product Variety. Production and Operations Management. 33(2). 577–594. 1 indexed citations
6.
Li, H. Alice, et al.. (2024). Unraveling Consumer Purchase Journey Using Neural Network Models. SSRN Electronic Journal.
7.
Li, H. Alice & Xiang Wan. (2023). Impact of conflict delisting and relisting on remaining products in retail stores: Sales gains across products categories and spillovers to nearby stores. Production and Operations Management. 32(7). 2264–2282. 5 indexed citations
8.
9.
Bai, Chunguang, et al.. (2022). Industry 4.0 Technologies: Empirical Impacts and Decision Framework. Production and Operations Management. 35(1). 50–68. 35 indexed citations
10.
Li, H. Alice. (2022). Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints, message content, and usage. Production and Operations Management. 31(5). 2185–2203. 12 indexed citations
11.
Li, H. Alice & Liye Ma. (2020). Charting the Path to Purchase Using Topic Models. Journal of Marketing Research. 57(6). 1019–1036. 28 indexed citations
12.
Li, H. Alice & Liye Ma. (2020). Charting the Path to Purchase Using Topic Models. SSRN Electronic Journal. 1 indexed citations
13.
Li, H. Alice, Sanjay Jain, & P.K. Kannan. (2019). Optimal Design of Free Samples for Digital Products and Services. Journal of Marketing Research. 56(3). 419–438. 53 indexed citations
14.
Li, H. Alice, Sanjay Jain, & P.K. Kannan. (2018). Optimal Design of Content Samples for Digital Products and Services. SSRN Electronic Journal. 1 indexed citations
15.
Li, H. Alice, et al.. (2016). Attribution Strategies and Return on Keyword Investment in Paid Search Advertising. Marketing Science. 35(6). 831–848. 56 indexed citations
16.
Wedel, Michel, et al.. (2016). Nodule Detection with Eye Movements. Journal of Behavioral Decision Making. 29(2-3). 254–270. 4 indexed citations
17.
Kannan, P.K. & H. Alice Li. (2016). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing. 34(1). 22–45. 865 indexed citations breakdown →
18.
Li, H. Alice, et al.. (2015). Attribution Strategies and Return on Keyword Investment in Paid Search Advertising.
19.
20.
Li, H. Alice & P.K. Kannan. (2013). Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment. Journal of Marketing Research. 51(1). 40–56. 36 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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