H. Alice Li
- Sociology and Political Science top 2%
- Marketing top 1%
- Information Systems and Management top 2%
- Strategy and Management top 5%
- Demography top 5%
- Co-authors
- P.K. KannanSanjay JainLiye MaSiva ViswanathanChunguang BaiXiang WanMichel WedelEliot L. Siegel
- Topics
- Consumer Market Behavior and Pricing (11 papers)Digital Marketing and Social Media (8 papers)Digital Platforms and Economics (5 papers)
- Partner nations
- United StatesChinaUnited Kingdom
In The Last Decade
H. Alice Li
14 papers receiving 1.0k citations
Hit Papers
Peers
Comparison fields: 5 of 93
- Sociology and Political Science 632
- Marketing 537
- Information Systems and Management 209
- Strategy and Management 205
- Demography 124
Countries citing papers authored by H. Alice Li
This map shows the geographic impact of H. Alice Li's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by H. Alice Li with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites H. Alice Li more than expected).
Fields of papers citing papers by H. Alice Li
This network shows the impact of papers produced by H. Alice Li. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by H. Alice Li. The network helps show where H. Alice Li may publish in the future.
Co-authorship network of co-authors of H. Alice Li
This figure shows the co-authorship network connecting the top 25 collaborators of H. Alice Li. A scholar is included among the top collaborators of H. Alice Li based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with H. Alice Li. H. Alice Li is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 4 | |
| 2 | 0 | |
| 3 | 0 | |
| 4 | 0 | |
| 5 | 1 | |
| 6 | 0 | |
| 7 | 5 | |
| 8 | 0 | |
| 9 | 35 | |
| 10 | 12 | |
| 11 | 28 | |
| 12 | 1 | |
| 13 | 53 | |
| 14 | 1 | |
| 15 | 56 | |
| 16 | Digital marketing: A framework, review and research agendabreakdown → | 865 |
| 17 | 4 | |
| 18 | Attribution Strategies and Return on Keyword Investment in Paid Search Advertising | 0 |
| 19 | 2 | |
| 20 | 36 |
About H. Alice Li
H. Alice Li is a scholar working on Marketing, Strategy and Management and Management Science and Operations Research, having authored 20 papers that have together received 1.1k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (11 papers), Digital Marketing and Social Media (8 papers) and Digital Platforms and Economics (5 papers). The work is most often cited by research in Marketing (537 citations), Information Systems and Management (209 citations) and Sociology and Political Science (632 citations). H. Alice Li has collaborated with scholars based in United States, China and United Kingdom. Frequent co-authors include P.K. Kannan, Sanjay Jain, Liye Ma, Siva Viswanathan, Chunguang Bai, Xiang Wan, Michel Wedel, Eliot L. Siegel, Jeremy J. Yang and Andreas Lanz. Their work appears in journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science and Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.