Michael Trusov

About

Michael Trusov is a scholar working on Marketing, Sociology and Political Science and Management Science and Operations Research. According to data from OpenAlex, Michael Trusov has authored 27 papers receiving a total of 3.1k indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 15 papers in Sociology and Political Science and 6 papers in Management Science and Operations Research. Recurrent topics in Michael Trusov’s work include Consumer Market Behavior and Pricing (18 papers), Digital Marketing and Social Media (15 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Michael Trusov is often cited by papers focused on Consumer Market Behavior and Pricing (18 papers), Digital Marketing and Social Media (15 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Michael Trusov collaborates with scholars based in United States, Italy and Germany. Michael Trusov's co-authors include Randolph E. Bucklin, Koen Pauwels, Wendy W. Moe, Anand V. Bodapati, Reinhold Decker, Oliver J. Rutz, Zainab Jamal, Liye Ma, Andrew T. Stephen and Yuchi Zhang and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Michael Trusov i

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Fields of papers citing papers by Michael Trusov

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Michael Trusov. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael Trusov. The network helps show where Michael Trusov may publish in the future.

Countries citing papers authored by Michael Trusov

Since Specialization

Citations

This map shows the geographic impact of Michael Trusov's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael Trusov with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael Trusov more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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