Dina Mayzlin

12.3k citations
22 papers · 8.6k indexed · 4 hit papers · h-index 15
Topics
Digital Marketing and Social Media (15 papers)Consumer Market Behavior and Pricing (13 papers)Media Influence and Politics (6 papers)

In The Last Decade

Dina Mayzlin

21 papers receiving 7.8k citations

Hit Papers

The Effect of Word of Mouth on Sales: Online Book Reviews2004202620112018200620042009201410002.0k3.0k4.0k

Peers

Dina Mayzlin
Comparison fields: 5 of 105
  • Sociology and Political Science 6.9k
  • Marketing 4.5k
  • Information Systems and Management 1.8k
  • Organizational Behavior and Human Resource Management 1.3k
  • Artificial Intelligence 1.1k
Replace Judith A. Chevalier with:
Judith A. Chevalier United States
Utpal M. Dholakia United States
Koen Pauwels United States
Andrew T. Stephen United Kingdom
Xiaoquan Zhang Hong Kong
Anindya Ghose United States
David Godes United States
Bernd Skiera Germany
Chrysanthos Dellarocas United States
Edward C. Malthouse United States
Dina Mayzlin relative to Judith A. Chevalier United States Judith A. Chevalier's profile →
Citations per field
00.5×1.6×
Judith A. Chevalier · 1×
Citations per year

Countries citing papers authored by Dina Mayzlin

Since Specialization
Citations

This map shows the geographic impact of Dina Mayzlin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dina Mayzlin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dina Mayzlin more than expected).

Fields of papers citing papers by Dina Mayzlin

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Dina Mayzlin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dina Mayzlin. The network helps show where Dina Mayzlin may publish in the future.

Co-authorship network of co-authors of Dina Mayzlin

This figure shows the co-authorship network connecting the top 25 collaborators of Dina Mayzlin. A scholar is included among the top collaborators of Dina Mayzlin based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Dina Mayzlin. Dina Mayzlin is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 4
2 0
3 56
4 24
5 125
6 22
7 25
8
Promotional Reviews: An Empirical Investigation of Online Review Manipulationbreakdown →
603
9 5
10 17
11 122
12 1
13 161
14
Firm-Created Word-of-Mouth Communication: Evidence from a Field Testbreakdown →
620
15
The Effect of Word of Mouth on Sales: Online Book Reviewsbreakdown →
4311
16 20
17 432
18 11
19 36
20
Using Online Conversations to Study Word-of-Mouth Communicationbreakdown →
1953

About Dina Mayzlin

Dina Mayzlin is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Management Science and Operations Research, having authored 22 papers that have together received 8.6k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (15 papers), Consumer Market Behavior and Pricing (13 papers) and Media Influence and Politics (6 papers). The work is most often cited by research in Marketing (4.5k citations), Information Systems and Management (1.8k citations) and Sociology and Political Science (6.9k citations). Dina Mayzlin has collaborated with scholars based in United States, Israel and Netherlands. Frequent co-authors include Judith A. Chevalier, David Godes, Yaniv Dover, Jiwoong Shin, Chrysanthos Dellarocas, Bruce E. Pfeiffer, Barak Libai, Subrata K. Sen, Mengze Shi and Peeter W.J. Verlegh. Their work appears in journals such as American Economic Review, Management Science and Journal of Marketing Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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