Eva Ascarza
- Marketing top 2%
- Organizational Behavior and Human Resource Management top 5%
- Sociology and Political Science top 10%
- Management Science and Operations Research top 5%
- Economics and Econometrics top 10%
- Co-authors
- Bruce G. S. HardieOded NetzerRaghuram IyengarNaufel J. VilcassimAnja LambrechtPeter EbbesAurélie LemmensScott A. Neslin
- Topics
- Consumer Market Behavior and Pricing (17 papers)Customer churn and segmentation (15 papers)Customer Service Quality and Loyalty (11 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- Proceedings of the National Academy of SciencesJournal of Marketing ResearchMarketing Science
- Partner nations
- United StatesUnited KingdomNetherlands
In The Last Decade
Eva Ascarza
23 papers receiving 655 citations
Peers
Comparison fields: 5 of 65
- Marketing 491
- Organizational Behavior and Human Resource Management 203
- Sociology and Political Science 134
- Management Science and Operations Research 101
- Economics and Econometrics 84
Countries citing papers authored by Eva Ascarza
This map shows the geographic impact of Eva Ascarza's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eva Ascarza with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eva Ascarza more than expected).
Fields of papers citing papers by Eva Ascarza
This network shows the impact of papers produced by Eva Ascarza. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eva Ascarza. The network helps show where Eva Ascarza may publish in the future.
Co-authorship network of co-authors of Eva Ascarza
This figure shows the co-authorship network connecting the top 25 collaborators of Eva Ascarza. A scholar is included among the top collaborators of Eva Ascarza based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Eva Ascarza. Eva Ascarza is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 0 | |
| 3 | 1 | |
| 4 | 2 | |
| 5 | 0 | |
| 6 | 1 | |
| 7 | 4 | |
| 8 | 12 | |
| 9 | 21 | |
| 10 | 6 | |
| 11 | 41 | |
| 12 | 5 | |
| 13 | 117 | |
| 14 | 160 | |
| 15 | 28 | |
| 16 | 6 | |
| 17 | 6 | |
| 18 | 81 | |
| 19 | 59 | |
| 20 | 7 |
About Eva Ascarza
Eva Ascarza is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management, having authored 26 papers that have together received 709 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (17 papers), Customer churn and segmentation (15 papers) and Customer Service Quality and Loyalty (11 papers). The work is most often cited by research in Marketing (491 citations), Organizational Behavior and Human Resource Management (203 citations) and Information Systems and Management (59 citations). Eva Ascarza has collaborated with scholars based in United States, United Kingdom and Netherlands. Frequent co-authors include Bruce G. S. Hardie, Oded Netzer, Raghuram Iyengar, Naufel J. Vilcassim, Anja Lambrecht, Peter Ebbes, Aurélie Lemmens, Scott A. Neslin, Peter S. Fader and David T. Neal. Their work appears in journals such as Proceedings of the National Academy of Sciences, Journal of Marketing Research and Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.