Eva Ascarza

1.1k total citations
26 papers, 709 citations indexed

About

Eva Ascarza is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Eva Ascarza has authored 26 papers receiving a total of 709 indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. Recurrent topics in Eva Ascarza's work include Consumer Market Behavior and Pricing (17 papers), Customer churn and segmentation (15 papers) and Customer Service Quality and Loyalty (11 papers). Eva Ascarza is often cited by papers focused on Consumer Market Behavior and Pricing (17 papers), Customer churn and segmentation (15 papers) and Customer Service Quality and Loyalty (11 papers). Eva Ascarza collaborates with scholars based in United States, United Kingdom and Netherlands. Eva Ascarza's co-authors include Bruce G. S. Hardie, Oded Netzer, Raghuram Iyengar, Naufel J. Vilcassim, Anja Lambrecht, Peter Ebbes, Aurélie Lemmens, Scott A. Neslin, Peter S. Fader and David T. Neal and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Marketing Research and Marketing Science.

In The Last Decade

Eva Ascarza

23 papers receiving 655 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Eva Ascarza United States 11 491 203 134 101 84 26 709
Scott Neslin United States 14 710 1.4× 280 1.4× 201 1.5× 103 1.0× 151 1.8× 29 847
Anuj Kumar United States 14 285 0.6× 70 0.3× 174 1.3× 52 0.5× 99 1.2× 38 577
Hai Che United States 11 377 0.8× 59 0.3× 187 1.4× 92 0.9× 156 1.9× 22 555
Ronald T. Wilcox United States 11 608 1.2× 165 0.8× 73 0.5× 219 2.2× 180 2.1× 24 825
André Bonfrer United States 12 619 1.3× 108 0.5× 150 1.1× 108 1.1× 234 2.8× 26 811
Zeynab Soltani Iran 6 145 0.3× 196 1.0× 118 0.9× 46 0.5× 41 0.5× 6 529
Jason A. Duan United States 12 227 0.5× 45 0.2× 130 1.0× 70 0.7× 106 1.3× 23 483
Nada Nasr United States 4 561 1.1× 381 1.9× 110 0.8× 40 0.4× 34 0.4× 6 804
Mohammad Saifur Rahman United States 13 318 0.6× 35 0.2× 196 1.5× 75 0.7× 63 0.8× 31 511
N Gordini Italy 11 119 0.2× 123 0.6× 67 0.5× 60 0.6× 90 1.1× 32 652

Countries citing papers authored by Eva Ascarza

Since Specialization
Citations

This map shows the geographic impact of Eva Ascarza's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eva Ascarza with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eva Ascarza more than expected).

Fields of papers citing papers by Eva Ascarza

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Eva Ascarza. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eva Ascarza. The network helps show where Eva Ascarza may publish in the future.

Co-authorship network of co-authors of Eva Ascarza

This figure shows the co-authorship network connecting the top 25 collaborators of Eva Ascarza. A scholar is included among the top collaborators of Eva Ascarza based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Eva Ascarza. Eva Ascarza is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Lemmens, Aurélie, Eva Ascarza, Brett R. Gordon, et al.. (2025). Personalization and targeting: how to experiment, learn & optimize. International Journal of Research in Marketing.
2.
Ascarza, Eva, Oded Netzer, & Julian Runge. (2025). Personalized game design for improved user retention and monetization in freemium games. International Journal of Research in Marketing. 42(4). 975–995.
3.
Ascarza, Eva, Oded Netzer, & Julian Runge. (2024). Personalized Game Design for Improved User Retention and Monetization in Freemium Mobile Games. SSRN Electronic Journal. 1 indexed citations
4.
Ascarza, Eva, et al.. (2024). The customer journey as a source of information. Quantitative Marketing and Economics. 23(3). 379–418. 2 indexed citations
5.
Ascarza, Eva, et al.. (2023). The Customer Journey as a Source of Information. SSRN Electronic Journal.
6.
Ascarza, Eva, et al.. (2023). Enhancing Treatment Effect Prediction on Privacy-Protected Data: An Honest Post-Processing Approach. SSRN Electronic Journal. 1 indexed citations
7.
Ascarza, Eva, et al.. (2023). Detecting Routines: Applications to Ridesharing Customer Relationship Management. Journal of Marketing Research. 61(2). 368–392. 4 indexed citations
8.
Ascarza, Eva & Ayelet Israeli. (2022). Eliminating unintended bias in personalized policies using bias-eliminating adapted trees (BEAT). Proceedings of the National Academy of Sciences. 119(11). e2115293119–e2115293119. 12 indexed citations
9.
Ascarza, Eva, et al.. (2021). Overcoming the Cold Start Problem of Customer Relationship Management Using a Probabilistic Machine Learning Approach. Journal of Marketing Research. 58(5). 981–1006. 21 indexed citations
10.
Ascarza, Eva, Oded Netzer, & Julian Runge. (2020). The Twofold Effect of Customer Retention in Freemium Settings. SSRN Electronic Journal. 6 indexed citations
11.
Ascarza, Eva, Oded Netzer, & Bruce G. S. Hardie. (2018). Some Customers Would Rather Leave Without Saying Goodbye. Marketing Science. 37(1). 54–77. 41 indexed citations
12.
Ascarza, Eva, Scott Neslin, Сунил Гупта, et al.. (2017). In Pursuit of Enhanced Customer Retention Management. SSRN Electronic Journal. 5 indexed citations
13.
Ascarza, Eva, Scott A. Neslin, Oded Netzer, et al.. (2017). In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions. London Business School Research Online (London Business School). 5(1-2). 65–81. 117 indexed citations
14.
Ascarza, Eva. (2017). Retention Futility: Targeting High-Risk Customers Might be Ineffective. Journal of Marketing Research. 55(1). 80–98. 160 indexed citations
15.
Ascarza, Eva. (2016). Retention Futility: Targeting High Risk Customers Might Be Ineffective. SSRN Electronic Journal. 28 indexed citations
16.
Ascarza, Eva, Oded Netzer, & Bruce G. S. Hardie. (2015). Some Customers Would Rather Leave Without Saying Goodbye. SSRN Electronic Journal. 6 indexed citations
17.
Ascarza, Eva, et al.. (2015). Beyond the Target Customer: Social Effects of CRM Campaigns. SSRN Electronic Journal. 6 indexed citations
18.
Ascarza, Eva & Bruce G. S. Hardie. (2013). A Joint Model of Usage and Churn in Contractual Settings. Marketing Science. 32(4). 570–590. 81 indexed citations
19.
Ascarza, Eva, Anja Lambrecht, & Naufel J. Vilcassim. (2012). When Talk is “Free”: The Effect of Tariff Structure on Usage under Two- and Three-Part Tariffs. Journal of Marketing Research. 49(6). 882–899. 59 indexed citations
20.
Ascarza, Eva, Anja Lambrecht, & Naufel J. Vilcassim. (2011). When Talk is 'Free': The Effect of Tariff Structure on Usage under Two- and Three-Part Tariffs. SSRN Electronic Journal. 7 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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