Wenjing Duan

6.1k citations
58 papers · 4.7k indexed · 5 hit papers · h-index 21
Topics
Digital Marketing and Social Media (37 papers)Consumer Market Behavior and Pricing (21 papers)Social Media and Politics (5 papers)
Partner nations
United StatesChinaCanada

In The Last Decade

Wenjing Duan

51 papers receiving 4.4k citations

Hit Papers

Do online reviews matter? — An empirical investigation of...2005202620122019200820052010201220124008001.2k

Peers

Wenjing Duan
Comparison fields: 5 of 124
  • Sociology and Political Science 3.6k
  • Marketing 1.8k
  • Information Systems and Management 1.1k
  • Artificial Intelligence 1.0k
  • Organizational Behavior and Human Resource Management 685
Replace Xiaoquan Zhang with:
Xiaoquan Zhang Hong Kong
David Godes United States
Wendy W. Moe United States
Michael Trusov United States
Bin Gu United States
Yili Hong United States
Yubo Chen United States
Barak Libai Israel
Kai H. Lim Hong Kong
Choon Ling Sia Hong Kong
Wenjing Duan relative to Xiaoquan Zhang Hong Kong Xiaoquan Zhang's profile →
Citations per field
00.5×1.5×
Xiaoquan Zhang · 1×
Citations per year

Countries citing papers authored by Wenjing Duan

Since Specialization
Citations

This map shows the geographic impact of Wenjing Duan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wenjing Duan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wenjing Duan more than expected).

Fields of papers citing papers by Wenjing Duan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Wenjing Duan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wenjing Duan. The network helps show where Wenjing Duan may publish in the future.

Co-authorship network of co-authors of Wenjing Duan

This figure shows the co-authorship network connecting the top 25 collaborators of Wenjing Duan. A scholar is included among the top collaborators of Wenjing Duan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Wenjing Duan. Wenjing Duan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 1
2 0
3 3
4 0
5 0
6
To Ask or Not To Ask? An Investigation of User Engagement and Doctor-Seeking Decision in Online Health Infomediary.
3
7
The Sales Impact of Word-of-Mouth Distribution across Retail and Third-Party Websites
1
8 84
9
THE IMPACT OF REFERRAL CHANNELS IN ONLINE CUSTOMER JOURNEY
3
10
CUSTOMER JOURNEYS ON ONLINE PURCHASE: SEARCH ENGINE, SOCIAL MEDIA, AND THIRD-PARTY ADVERTISING
1
11 3
12
THE IMPACT OF THIRD -PARTY INFORMATION ON THE DYNAMICS OF ONLINE WORD -OF -MOUTH AND RETAIL SALES
0
13
Online User Reviews and Professional Reviews: A Bayesian Approach to Model Mediation and Moderation Effects.
5
14
Investigating Determinants of Voting for the "Helpfulness" of Online Consumer Reviews: A Text Mining Approach
9
15
Product Variety, Online Word of Mouth and Long Tail: An Empirical Study on the Internet Software Market
4
16
Indirect Reciprocity in Contributions to a Peer-to-Peer Music Sharing Network - An Empirical Analysis of Individual Level Data
4
17 74
18
The role of dealers in electronic markets: Empirical insights from online auctions
0
19
Do Online Reviews Matter? - an Empirical Investigation of Panel Databreakdown →
887
20
Analysis of herding on the internet - an empirical investigation of online software download
5

About Wenjing Duan

Wenjing Duan is a scholar working on Marketing, Communication and Computer Science Applications, having authored 58 papers that have together received 4.7k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (37 papers), Consumer Market Behavior and Pricing (21 papers) and Social Media and Politics (5 papers). The work is most often cited by research in Marketing (1.8k citations), Information Systems and Management (1.1k citations) and Sociology and Political Science (3.6k citations). Wenjing Duan has collaborated with scholars based in United States, China and Canada. Frequent co-authors include Andrew B. Whinston, Bin Gu, Qing Cao, Bin Gu, Qiwei Gan, Yang Yu, Jie Zhang, Xueming Luo, Stuart E. Levy and Wenqi Zhou. Their work appears in journals such as PLoS ONE, Communications of the ACM and The Journal of Physical Chemistry Letters.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026