Ko de Ruyter

10.3k total citations · 4 hit papers
82 papers, 7.1k citations indexed

About

Ko de Ruyter is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Ko de Ruyter has authored 82 papers receiving a total of 7.1k indexed citations (citations by other indexed papers that have themselves been cited), including 50 papers in Marketing, 33 papers in Sociology and Political Science and 25 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Ko de Ruyter's work include Digital Marketing and Social Media (30 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Customer Service Quality and Loyalty (21 papers). Ko de Ruyter is often cited by papers focused on Digital Marketing and Social Media (30 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Customer Service Quality and Loyalty (21 papers). Ko de Ruyter collaborates with scholars based in United Kingdom, Netherlands and Australia. Ko de Ruyter's co-authors include Martin Wetzels, Debbie Keeling, Mathew Chylinski, Dominik Mahr, Tim Hilken, Tom van Laer, Jonas Heller, Josée Bloemer, Luca M. Visconti and Stephan Ludwig and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of Consumer Research.

In The Last Decade

Ko de Ruyter

81 papers receiving 6.6k citations

Hit Papers

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What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation

2013 682 citations Tom van Laer, Ko de Ruyter et al. Journal of Consumer Research profile →
Linking perceived service quality and service loyalty: a multi‐dimensional perspective

1999 562 citations Josée Bloemer, Ko de Ruyter et al. profile →
More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates

2012 547 citations Stephan Ludwig, Ko de Ruyter et al. Journal of Marketing profile →
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences

2017 413 citations Tim Hilken, Ko de Ruyter et al. Journal of the Academy of Marketing Science profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Ko de Ruyter United Kingdom	40	3.8k	3.5k	1.9k	1.5k	1.1k	82	7.1k
Sandra María Correia Loureiro Portugal	49	4.5k 1.2×	5.4k 1.5×	2.3k 1.2×	1.5k 1.0×	729 0.7×	256	9.0k
Namho Chung South Korea	44	2.6k 0.7×	5.0k 1.4×	1.4k 0.7×	3.0k 2.0×	1.1k 1.0×	209	7.8k
Dominik Mahr Netherlands	33	2.5k 0.7×	2.2k 0.6×	667 0.3×	1.1k 0.8×	925 0.9×	74	5.2k
José Enrique Bigné Alcañiz Spain	46	4.6k 1.2×	5.7k 1.6×	2.7k 1.4×	1.3k 0.9×	543 0.5×	238	9.5k
Thomas P. Novak United States	24	5.3k 1.4×	7.7k 2.2×	3.1k 1.6×	6.1k 4.1×	1.1k 1.0×	60	12.4k
Iis Tussyadiah United Kingdom	40	3.8k 1.0×	5.6k 1.6×	652 0.3×	1.0k 0.7×	769 0.7×	100	7.9k
Chris Janiszewski United States	43	4.9k 1.3×	3.4k 1.0×	1.3k 0.7×	1.5k 1.0×	323 0.3×	89	8.2k
Milena Head Canada	29	1.6k 0.4×	3.2k 0.9×	1.3k 0.7×	2.5k 1.7×	547 0.5×	86	5.7k
Chulmo Koo South Korea	42	2.6k 0.7×	4.8k 1.4×	772 0.4×	1.6k 1.1×	390 0.4×	209	6.8k
Luis V. Casaló Spain	48	3.4k 0.9×	5.9k 1.7×	1.7k 0.9×	3.1k 2.1×	387 0.4×	95	9.3k

Countries citing papers authored by Ko de Ruyter

Since Specialization

Citations

This map shows the geographic impact of Ko de Ruyter's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ko de Ruyter with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ko de Ruyter more than expected).

Fields of papers citing papers by Ko de Ruyter

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ko de Ruyter. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ko de Ruyter. The network helps show where Ko de Ruyter may publish in the future.

Co-authorship network of co-authors of Ko de Ruyter

This figure shows the co-authorship network connecting the top 25 collaborators of Ko de Ruyter. A scholar is included among the top collaborators of Ko de Ruyter based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ko de Ruyter. Ko de Ruyter is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Yu, Ting, et al.. (2025). Stakeholder engagement with AI service interactions. Journal of Product Innovation Management. 43(1). 31–56. 1 indexed citations

Plangger, Kirk, Matteo Montecchi, Ko de Ruyter, et al.. (2025). “We could be heroes”: Reflections on reimagining marketing strategies for a better world. Journal of the Academy of Marketing Science. 53(2). 301–309. 2 indexed citations

Hilken, Tim, Mathew Chylinski, Ko de Ruyter, Jonas Heller, & Debbie Keeling. (2022). Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality. Journal of service management. 33(4/5). 657–674. 19 indexed citations

Ludwig, Stephan, Dennis Herhausen, Dhruv Grewal, et al.. (2021). Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces. Journal of Marketing. 86(4). 141–161. 33 indexed citations

Ludwig, Stephan, et al.. (2021). Writing for Impact in Service Research. Journal of Service Research. 24(4). 480–499. 6 indexed citations

Ruyter, Ko de, Jonas Heller, Tim Hilken, et al.. (2020). Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising. Journal of Advertising. 49(2). 109–124. 55 indexed citations

Ruyter, Ko de & Debbie Keeling. (2019). Responsible management on the organizational frontline: a stewardship perspective. Emerald Open Research. 1(4). 1 indexed citations

Heller, Jonas, Mathew Chylinski, Ko de Ruyter, Dominik Mahr, & Debbie Keeling. (2019). Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability. Journal of Retailing. 95(2). 94–114. 210 indexed citations

Ordenes, Francisco Villarroel, Stephan Ludwig, Ko de Ruyter, Dhruv Grewal, & Martin Wetzels. (2017). Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media. Journal of Consumer Research. 43(6). 875–894. 183 indexed citations

10.

Mathmann, Frank, E. Tory Higgins, Mathew Chylinski, & Ko de Ruyter. (2017). When Size Matters: Sensitivity to Missed Opportunity Size Increases With Stronger Assessment. Personality and Social Psychology Bulletin. 43(10). 1427–1439. 10 indexed citations

11.

Northey, Gavin, et al.. (2016). Topology of Augmented Commerce: The State and Directions for Future Research. Research Publications (Maastricht University). 2 indexed citations

12.

Blažević, Vera, Caroline Wiertz, June Cotte, Ko de Ruyter, & Debbie Keeling. (2016). GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity. SSRN Electronic Journal. 1 indexed citations

13.

Rozemeijer, Frank, et al.. (2016). Climate setting in sourcing teams: Developing a measurement scale for team creativity climate. Journal of Purchasing and Supply Management. 22(3). 196–204. 31 indexed citations

14.

Laer, Tom van, Ko de Ruyter, & Martin Wetzels. (2012). Effects of Narrative Transportation on Persuasion: a Meta-Analysis. City Research Online (City University London). 1 indexed citations

15.

Ludwig, Stephan, Ko de Ruyter, Mike Friedman, et al.. (2012). More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates. Journal of Marketing. 77(1). 87–103. 547 indexed citations breakdown →

16.

Laer, Tom van & Ko de Ruyter. (2010). In Stories We Trust: How Narrative Apologies Provide Cover for Competitive Vulnerability After Integrity-Violating Blog Posts. SSRN Electronic Journal. 1 indexed citations

17.

Ruyter, Ko de, et al.. (2005). Cases in call center management. RMIT Research Repository (RMIT University Library). 1 indexed citations

18.

Wetzels, Martin, Ko de Ruyter, & Josée Bloemer. (2000). Antecedents and consequences of role stress of retail sales persons. Journal of Retailing and Consumer Services. 7(2). 65–75. 49 indexed citations

19.

Wetzels, Martin, Ko de Ruyter, & Jos Lemmink. (2000). Measuring service quality trade-offs in Asian distribution channels: A multi-layer perspective. Total Quality Management. 11(3). 307–318. 9 indexed citations

20.

Ruyter, Ko de, et al.. (1998). On the relationship between financial institutions image, quality, satisfaction and loyalty. Document Server@UHasselt (UHasselt). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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