Rom Y. Schrift

650 total citations
20 papers, 450 citations indexed

About

Rom Y. Schrift is a scholar working on Marketing, General Decision Sciences and Applied Psychology. According to data from OpenAlex, Rom Y. Schrift has authored 20 papers receiving a total of 450 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 8 papers in General Decision Sciences and 7 papers in Applied Psychology. Recurrent topics in Rom Y. Schrift's work include Decision-Making and Behavioral Economics (8 papers), Behavioral Health and Interventions (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Rom Y. Schrift is often cited by papers focused on Decision-Making and Behavioral Economics (8 papers), Behavioral Health and Interventions (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Rom Y. Schrift collaborates with scholars based in United States, Israel and Netherlands. Rom Y. Schrift's co-authors include Oded Netzer, Ran Kivetz, Jeffrey R. Parker, Gal Zauberman, Eva Ascarza, Aurélie Lemmens, Foster Provost, Alixandra Barasch, Barak Libai and Scott A. Neslin and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Psychological Science.

In The Last Decade

Rom Y. Schrift

18 papers receiving 409 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Rom Y. Schrift United States	11	246	131	83	78	65	20	450
Promothesh Chatterjee United States	9	192 0.8×	92 0.7×	48 0.6×	44 0.6×	45 0.7×	19	385
Mauricio Palmeira United States	12	221 0.9×	144 1.1×	80 1.0×	48 0.6×	25 0.4×	30	413
Jihoon Jhang United States	12	205 0.8×	181 1.4×	41 0.5×	58 0.7×	46 0.7×	23	428
Alfred Kuß Germany	10	129 0.5×	115 0.9×	52 0.6×	33 0.4×	35 0.5×	34	410
Amitav Chakravarti United States	12	241 1.0×	123 0.9×	50 0.6×	52 0.7×	32 0.5×	25	392
Rod Duclos United States	7	135 0.5×	160 1.2×	34 0.4×	84 1.1×	25 0.4×	14	413
Scott Motyka United States	9	243 1.0×	163 1.2×	89 1.1×	85 1.1×	47 0.7×	12	437
Jooyoung Park China	11	187 0.8×	225 1.7×	25 0.3×	48 0.6×	53 0.8×	20	427
Choongbeom Choi United States	14	325 1.3×	226 1.7×	121 1.5×	42 0.5×	43 0.7×	22	466

Countries citing papers authored by Rom Y. Schrift

Since Specialization

Citations

This map shows the geographic impact of Rom Y. Schrift's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rom Y. Schrift with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rom Y. Schrift more than expected).

Fields of papers citing papers by Rom Y. Schrift

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rom Y. Schrift. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rom Y. Schrift. The network helps show where Rom Y. Schrift may publish in the future.

Co-authorship network of co-authors of Rom Y. Schrift

This figure shows the co-authorship network connecting the top 25 collaborators of Rom Y. Schrift. A scholar is included among the top collaborators of Rom Y. Schrift based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rom Y. Schrift. Rom Y. Schrift is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Barasch, Alixandra, et al.. (2022). You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making. Journal of Marketing Research. 60(1). 52–71. 10 indexed citations

Wertenbroch, Klaus, Rom Y. Schrift, Joseph W. Alba, et al.. (2020). Autonomy in consumer choice. Marketing Letters. 31(4). 429–439. 100 indexed citations

Schrift, Rom Y., et al.. (2020). On My Own: The Aversion to Being Observed during the Preference-Construction Stage. Journal of Consumer Research. 47(4). 475–499. 24 indexed citations

Schrift, Rom Y., et al.. (2019). The Dark Side of Microtargeting: Predicting Consumers’ Preferences Threatens Their Sense of Free Will. ACR North American Advances. 4 indexed citations

Schrift, Rom Y., et al.. (2019). The Dual Effect of Perceived Centrality on Conformity to Group Preference. SSRN Electronic Journal. 3 indexed citations

Schrift, Rom Y., et al.. (2018). The Illusion of Multitasking and Its Positive Effect on Performance. Psychological Science. 29(12). 1942–1955. 26 indexed citations

Schrift, Rom Y., et al.. (2018). Multi-Stage Decision Processes: The Impact of Attribute-Order on How Consumers Mentally Represent Their Choice. SSRN Electronic Journal.

Ascarza, Eva, Scott Neslin, Сунил Гупта, et al.. (2017). In Pursuit of Enhanced Customer Retention Management. SSRN Electronic Journal. 5 indexed citations

Ascarza, Eva, Scott A. Neslin, Oded Netzer, et al.. (2017). In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions. London Business School Research Online (London Business School). 5(1-2). 65–81. 117 indexed citations

10.

Schrift, Rom Y., et al.. (2017). Multistage Decision Processes: The Impact of Attribute Order on How Consumers Mentally Represent Their Choice. Journal of Consumer Research. 44(6). 1307–1324. 10 indexed citations

11.

Schrift, Rom Y., Ran Kivetz, & Oded Netzer. (2016). Complicating decisions: The work ethic heuristic and the construction of effortful decisions.. Journal of Experimental Psychology General. 145(7). 807–829. 13 indexed citations

12.

Cheng, Yimin, Anirban Mukhopadhyay, & Rom Y. Schrift. (2016). Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost–Benefit Heuristic in Goal Pursuit. Journal of Marketing Research. 54(4). 636–649. 29 indexed citations

13.

Schrift, Rom Y., et al.. (2015). Decision-Tree Structures and Their Impact on Similarity Judgment and Replacement Choices. ACR North American Advances. 1 indexed citations

14.

Schrift, Rom Y. & Moty Amar. (2015). Pain and Preferences: Observed Decisional Conflict and the Convergence of Preferences. Journal of Consumer Research. ucv041–ucv041. 11 indexed citations

15.

Schrift, Rom Y. & Jeffrey R. Parker. (2014). Staying the Course: The Option of Doing Nothing and Its Impact on Postchoice Persistence. SSRN Electronic Journal.

16.

Schrift, Rom Y. & Jeffrey R. Parker. (2014). Staying the Course. Psychological Science. 25(3). 772–780. 16 indexed citations

17.

Parker, Jeffrey R. & Rom Y. Schrift. (2011). Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes. Journal of Marketing Research. 48(5). 840–854. 5 indexed citations

18.

Schrift, Rom Y., Oded Netzer, & Ran Kivetz. (2011). Complicating Choice. Journal of Marketing Research. 48(2). 308–326. 37 indexed citations

19.

Kivetz, Ran, Oded Netzer, & Rom Y. Schrift. (2008). The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science. SSRN Electronic Journal. 1 indexed citations

20.

Kivetz, Ran, Oded Netzer, & Rom Y. Schrift. (2008). The synthesis of preference: Bridging behavioral decision research and marketing science. Journal of Consumer Psychology. 18(3). 179–186. 38 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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