Renana Peres

3.7k citations
34 papers · 2.5k indexed · 4 hit papers · h-index 19
Topics
Digital Marketing and Social Media (15 papers)Innovation Diffusion and Forecasting (12 papers)Digital Platforms and Economics (8 papers)

In The Last Decade

Renana Peres

30 papers receiving 2.3k citations

Hit Papers

Innovation diffusion and new product growth models: A cri...20102026201520202010201320232018200400600

Peers

Renana Peres
Comparison fields: 5 of 117
  • Sociology and Political Science 1.0k
  • Marketing 927
  • Management Science and Operations Research 793
  • Strategy and Management 451
  • Economics and Econometrics 332
Replace David A. Schweidel with:
David A. Schweidel United States
Maryam Ghasemaghaei Canada
Param Vir Singh United States
Zheng Fang China
Nicholas Berente United States
Baohong Sun United States
Marleen Huysman Netherlands
Peter Buxmann Germany
Gordon Burtch United States
Kuttimani Tamilmani United Kingdom
Renana Peres relative to David A. Schweidel United States David A. Schweidel's profile →
Citations per field
00.5×3.8×
David A. Schweidel · 1×
Citations per year

Countries citing papers authored by Renana Peres

Since Specialization
Citations

This map shows the geographic impact of Renana Peres's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Renana Peres with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Renana Peres more than expected).

Fields of papers citing papers by Renana Peres

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Renana Peres. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Renana Peres. The network helps show where Renana Peres may publish in the future.

Co-authorship network of co-authors of Renana Peres

This figure shows the co-authorship network connecting the top 25 collaborators of Renana Peres. A scholar is included among the top collaborators of Renana Peres based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Renana Peres. Renana Peres is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 0
3 6
4 3
5 0
6
On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practicebreakdown →
280
7 52
8 6
9 1
10 13
11 41
12
On Brands and Word of Mouthbreakdown →
330
13 202
14 23
15 50
16 112
17 6
18
BLAZING SADDLES: THE EARLY AND MAINSTREAM MARKETS IN THE HIGH-TECH PRODUCT LIFE CYCLE
12
19 58
20 5

About Renana Peres

Renana Peres is a scholar working on Marketing, Management Science and Operations Research and Health Informatics, having authored 34 papers that have together received 2.5k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (15 papers), Innovation Diffusion and Forecasting (12 papers) and Digital Platforms and Economics (8 papers). The work is most often cited by research in Marketing (927 citations), Health Informatics (95 citations) and Management Science and Operations Research (793 citations). Renana Peres has collaborated with scholars based in Israel, United States and Austria. Frequent co-authors include Eitan Muller, Vijay Mahajan, Barak Libai, Mitchell J. Lovett, Ron Shachar, David A. Schweidel, Martin Schreier, Alina Sorescu, Daria Dzyabura and Jehoshua Eliashberg. Their work appears in journals such as PLoS ONE, Journal of Marketing and Journal of Marketing Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026