David A. Schweidel
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Customer churn and segmentation
- Health Informatics top 1%
Papers in
- Marketing 48
- Consumer Market Behavior and Pricing 30
- Consumer Behavior in Brand Consumption and Identification 22
- Customer churn and segmentation 16
- Consumer Retail Behavior Studies 8
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- Customer Service Quality and Loyalty 15
- Co-authors
- Wendy W. MoeOded NetzerJonah BergerRenana PeresAlina SorescuMartin SchreierStephan LudwigAshlee Humphreys
- Journals
- Marketing Science (13 papers)International Journal of Research in Marketing (10 papers)Journal of Marketing (9 papers)Journal of Marketing Research (3 papers)Journal of Consumer Research (2 papers)
- Partner nations
- United StatesAustriaIsrael
In The Last Decade
David A. Schweidel
66 papers receiving 2.7k citations
Hit Papers
Peers
Comparison fields: 5 of 101
- Marketing 1.4k
- Health Informatics 101
- Information Systems and Management 386
- Communication 299
- Sociology and Political Science 1.7k
Countries citing papers authored by David A. Schweidel
This map shows the geographic impact of David A. Schweidel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David A. Schweidel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David A. Schweidel more than expected).
Fields of papers citing papers by David A. Schweidel
This network shows the impact of papers produced by David A. Schweidel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David A. Schweidel. The network helps show where David A. Schweidel may publish in the future.
Co-authors
The 25 scholars most cited alongside David A. Schweidel, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2024 | 0 | |
| 3 | 2024 | 6 | |
| 4 | 2024 | 1 | |
| 5 | 2024 | 1 | |
| 6 | 2023 | 3 | |
| 7 | 2023 | 3 | |
| 8 | Uniting the Tribes: Using Text for Marketing Insight Hit paper breakdown → | 2019 | 505 |
| 9 | 2019 | 24 | |
| 10 | 2019 | 3 | |
| 11 | 2018 | 27 | |
| 12 | 2017 | 82 | |
| 13 | 2017 | 5 | |
| 14 | 2013 | 2 | |
| 15 | 2013 | 1 | |
| 16 | 2010 | 7 | |
| 17 | 2009 | 14 | |
| 18 | 2008 | 54 | |
| 19 | 2008 | 1 | |
| 20 | A Bivariate Timing Model of Customer Acquisition and Retention | 2007 | 3 |
About David A. Schweidel
David A. Schweidel is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Communication and Health Informatics, having authored 70 papers that have together received 3.0k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (35 papers), Consumer Market Behavior and Pricing (30 papers), Consumer Behavior in Brand Consumption and Identification (22 papers), Customer churn and segmentation (16 papers), Customer Service Quality and Loyalty (15 papers), Consumer Retail Behavior Studies (8 papers), Complex Network Analysis Techniques (6 papers) and Sentiment Analysis and Opinion Mining (5 papers). The work is most often cited by research in Marketing (1.4k citations), Health Informatics (101 citations), Information Systems and Management (386 citations), Communication (299 citations) and Sociology and Political Science (1.7k citations). David A. Schweidel has collaborated with scholars based in United States, Austria and Israel. Frequent co-authors include Wendy W. Moe, Oded Netzer, Jonah Berger, Renana Peres, Alina Sorescu, Martin Schreier, Stephan Ludwig, Ashlee Humphreys, Beth L. Fossen and Peter S. Fader. Their work appears in journals such as Marketing Science, International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.