Susan M. Broniarczyk
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification 14
- Consumer Market Behavior and Pricing 10
- General Decision Sciences top 1%
- Decision-Making and Behavioral Economics 12
- Applied Psychology top 1%
- Behavioral Health and Interventions 5
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- Economic and Environmental Valuation 8
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- Digital Marketing and Social Media 6
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- Financial Literacy, Pension, Retirement Analysis 5
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- Cultural Differences and Values 5
- Co-authors
- Joseph W. AlbaLeigh McAlisterWayne D. HoyerPeter WestMorgan K. WardJill GriffinAndrew D. GershoffSzu‐chi Huang
- Journals
- Journal of Consumer Research (9 papers)Journal of Marketing Research (8 papers)Journal of Consumer Psychology (3 papers)
- Partner nations
- United StatesNetherlandsCanada
In The Last Decade
Susan M. Broniarczyk
39 papers receiving 3.2k citations
Hit Papers
Peers
Comparison fields: 5 of 103
- Marketing 2.7k
- General Decision Sciences 349
- Tourism, Leisure and Hospitality Management 159
- Organizational Behavior and Human Resource Management 842
- Applied Psychology 362
Countries citing papers authored by Susan M. Broniarczyk
This map shows the geographic impact of Susan M. Broniarczyk's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Susan M. Broniarczyk with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Susan M. Broniarczyk more than expected).
Fields of papers citing papers by Susan M. Broniarczyk
This network shows the impact of papers produced by Susan M. Broniarczyk. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Susan M. Broniarczyk. The network helps show where Susan M. Broniarczyk may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Susan M. Broniarczyk, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2022 | 14 | |
| 2 | 2014 | 167 | |
| 3 | 2013 | 31 | |
| 4 | 2012 | 58 | |
| 5 | 2012 | 4 | |
| 6 | 2011 | 138 | |
| 7 | Screening From Large Assortments: the Use of Include and Exclude Strategies in Consideration Set Construction | 2009 | 1 |
| 8 | 2008 | 65 | |
| 9 | 2008 | 32 | |
| 10 | Choice Under Restrictions | 2008 | 2 |
| 11 | Special Session Summary a Deeper Look At Assortment | 2004 | 1 |
| 12 | 2004 | 124 | |
| 13 | 2001 | 91 | |
| 14 | 1999 | 85 | |
| 15 | 1998 | 157 | |
| 16 | 1998 | 269 | |
| 17 | 1998 | 353 | |
| 18 | Meaningless Differentiation Revisited | 1997 | 20 |
| 19 | The Relationship Between Context and Variety | 1995 | 0 |
| 20 | 1994 | 75 |
About Susan M. Broniarczyk
Susan M. Broniarczyk is a scholar working on General Decision Sciences, Marketing and Applied Psychology, having authored 40 papers that have together received 3.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Decision-Making and Behavioral Economics (12 papers), Consumer Market Behavior and Pricing (10 papers), Economic and Environmental Valuation (8 papers), Digital Marketing and Social Media (6 papers), Financial Literacy, Pension, Retirement Analysis (5 papers), Cultural Differences and Values (5 papers) and Behavioral Health and Interventions (5 papers). The work is most often cited by research in Marketing (2.7k citations), General Decision Sciences (349 citations) and Tourism, Leisure and Hospitality Management (159 citations). Susan M. Broniarczyk has collaborated with scholars based in United States, Netherlands and Canada. Frequent co-authors include Joseph W. Alba, Leigh McAlister, Wayne D. Hoyer, Peter West, Morgan K. Ward, Jill Griffin, Andrew D. Gershoff, Szu‐chi Huang, Rajendra K. Srivastava and Anthony J. Capraro. Their work appears in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Marketing Letters and Journal of Consumer Affairs.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.