Susan M. Broniarczyk
- Marketing top 0.1%
- Sociology and Political Science top 1%
- Organizational Behavior and Human Resource Management top 1%
- Social Psychology top 2%
- Economics and Econometrics top 2%
- Co-authors
- Joseph W. AlbaLeigh McAlisterWayne D. HoyerPeter WestMorgan K. WardJill GriffinAndrew D. GershoffSzu‐chi Huang
- Topics
- Consumer Behavior in Brand Consumption and Identification (14 papers)Decision-Making and Behavioral Economics (12 papers)Consumer Market Behavior and Pricing (10 papers)
- Journals
- Journal of Personality and Social PsychologyJournal of Marketing ResearchJournal of Consumer Research
- Partner nations
- United StatesNetherlandsCanada
In The Last Decade
Susan M. Broniarczyk
39 papers receiving 3.2k citations
Hit Papers
Peers
Comparison fields: 5 of 103
- Marketing 2.7k
- Sociology and Political Science 1.2k
- Organizational Behavior and Human Resource Management 842
- Social Psychology 464
- Economics and Econometrics 412
Countries citing papers authored by Susan M. Broniarczyk
This map shows the geographic impact of Susan M. Broniarczyk's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Susan M. Broniarczyk with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Susan M. Broniarczyk more than expected).
Fields of papers citing papers by Susan M. Broniarczyk
This network shows the impact of papers produced by Susan M. Broniarczyk. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Susan M. Broniarczyk. The network helps show where Susan M. Broniarczyk may publish in the future.
Co-authorship network of co-authors of Susan M. Broniarczyk
This figure shows the co-authorship network connecting the top 25 collaborators of Susan M. Broniarczyk. A scholar is included among the top collaborators of Susan M. Broniarczyk based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Susan M. Broniarczyk. Susan M. Broniarczyk is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 14 | |
| 2 | 167 | |
| 3 | 31 | |
| 4 | 58 | |
| 5 | 4 | |
| 6 | 138 | |
| 7 | Screening From Large Assortments: the Use of Include and Exclude Strategies in Consideration Set Construction | 1 |
| 8 | 65 | |
| 9 | 32 | |
| 10 | Choice Under Restrictions | 2 |
| 11 | Special Session Summary a Deeper Look At Assortment | 1 |
| 12 | 124 | |
| 13 | 91 | |
| 14 | 85 | |
| 15 | 157 | |
| 16 | 269 | |
| 17 | 353 | |
| 18 | Meaningless Differentiation Revisited | 20 |
| 19 | The Relationship Between Context and Variety | 0 |
| 20 | 75 |
About Susan M. Broniarczyk
Susan M. Broniarczyk is a scholar working on General Decision Sciences, Marketing and Applied Psychology, having authored 40 papers that have together received 3.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Decision-Making and Behavioral Economics (12 papers) and Consumer Market Behavior and Pricing (10 papers). The work is most often cited by research in Marketing (2.7k citations), General Decision Sciences (349 citations) and Tourism, Leisure and Hospitality Management (159 citations). Susan M. Broniarczyk has collaborated with scholars based in United States, Netherlands and Canada. Frequent co-authors include Joseph W. Alba, Leigh McAlister, Wayne D. Hoyer, Peter West, Morgan K. Ward, Jill Griffin, Andrew D. Gershoff, Szu‐chi Huang, Rajendra K. Srivastava and Anthony J. Capraro. Their work appears in journals such as Journal of Personality and Social Psychology, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.