Donald R. Lehmann

32.8k total citations · 8 hit papers
257 papers, 23.6k citations indexed

About

Donald R. Lehmann is a scholar working on Marketing, Management Science and Operations Research and Economics and Econometrics. According to data from OpenAlex, Donald R. Lehmann has authored 257 papers receiving a total of 23.6k indexed citations (citations by other indexed papers that have themselves been cited), including 131 papers in Marketing, 48 papers in Management Science and Operations Research and 47 papers in Economics and Econometrics. Recurrent topics in Donald R. Lehmann's work include Consumer Market Behavior and Pricing (80 papers), Consumer Behavior in Brand Consumption and Identification (78 papers) and Innovation Diffusion and Forecasting (37 papers). Donald R. Lehmann is often cited by papers focused on Consumer Market Behavior and Pricing (80 papers), Consumer Behavior in Brand Consumption and Identification (78 papers) and Innovation Diffusion and Forecasting (37 papers). Donald R. Lehmann collaborates with scholars based in United States, United Kingdom and Canada. Donald R. Lehmann's co-authors include Claes Fornell, Eugene W. Anderson, Kevin Lane Keller, John U. Farley, Сунил Гупта, Scott A. Neslin, Carl F. Mela, Praveen K. Kopalle, Kusum L. Ailawadi and John O’Shaughnessy and has published in prestigious journals such as Psychological Bulletin, SHILAP Revista de lepidopterología and Journal of Marketing.

In The Last Decade

Donald R. Lehmann

247 papers receiving 20.7k citations

Hit Papers

Customer Satisfaction, Ma... 1994 2026 2004 2015 1994 1994 2006 2019 2003 1000 2.0k 3.0k

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Donald R. Lehmann United States 69 13.4k 7.8k 6.6k 3.9k 2.8k 257 23.6k
Roland T. Rust United States 63 12.5k 0.9× 10.5k 1.3× 7.1k 1.1× 4.1k 1.0× 1.4k 0.5× 164 23.4k
Philip Kotler United States 76 13.4k 1.0× 8.8k 1.1× 9.9k 1.5× 7.8k 2.0× 1.4k 0.5× 363 32.1k
Jagdish N. Sheth United States 61 12.4k 0.9× 8.4k 1.1× 7.3k 1.1× 4.4k 1.1× 1.1k 0.4× 253 22.8k
Adamantios Diamantopoulos Austria 70 11.2k 0.8× 6.5k 0.8× 8.4k 1.3× 7.2k 1.8× 1.3k 0.5× 182 27.2k
David A. Aaker United States 60 19.1k 1.4× 8.3k 1.1× 11.3k 1.7× 6.3k 1.6× 1.3k 0.5× 181 30.3k
Naresh K. Malhotra United States 55 9.0k 0.7× 6.6k 0.8× 8.9k 1.3× 3.5k 0.9× 1.0k 0.4× 207 23.3k
Richard Staelin United States 51 8.6k 0.6× 5.4k 0.7× 3.8k 0.6× 3.2k 0.8× 1.8k 0.6× 129 16.6k
Jan‐Benedict E.M. Steenkamp United States 71 15.4k 1.1× 10.7k 1.4× 9.2k 1.4× 7.2k 1.8× 1.6k 0.6× 149 30.2k
Christine Moorman United States 45 7.7k 0.6× 9.3k 1.2× 6.1k 0.9× 8.6k 2.2× 1.5k 0.6× 88 22.0k
William O. Bearden United States 55 10.0k 0.7× 6.0k 0.8× 6.7k 1.0× 2.7k 0.7× 1.0k 0.4× 144 18.8k

Countries citing papers authored by Donald R. Lehmann

Since Specialization
Citations

This map shows the geographic impact of Donald R. Lehmann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Donald R. Lehmann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Donald R. Lehmann more than expected).

Fields of papers citing papers by Donald R. Lehmann

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Donald R. Lehmann. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Donald R. Lehmann. The network helps show where Donald R. Lehmann may publish in the future.

Co-authorship network of co-authors of Donald R. Lehmann

This figure shows the co-authorship network connecting the top 25 collaborators of Donald R. Lehmann. A scholar is included among the top collaborators of Donald R. Lehmann based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Donald R. Lehmann. Donald R. Lehmann is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Castelo, Noah, Maarten W. Bos, & Donald R. Lehmann. (2019). Let the Machine Decide: When Consumers Trust or Distrust Algorithms. 11(2). 24–29. 16 indexed citations
2.
Whitler, Kimberly A., Ryan Krause, & Donald R. Lehmann. (2015). When and How Does Board-Level Marketing Experience Impact Firm Performance?. SSRN Electronic Journal. 1 indexed citations
3.
Biswas, Dipayan, Courtney Szocs, Aradhna Krishna, & Donald R. Lehmann. (2014). Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation. SSRN Electronic Journal.
4.
Goldenberg, Jacob, et al.. (2009). The Role of Hubs in the Adoption Processes. SSRN Electronic Journal. 43 indexed citations
5.
Farley, John U., et al.. (2008). Marketing Metrics Use in a Transition Economy: The Case of Vietnam. Journal of Global Marketing. 21(3). 179–190. 15 indexed citations
6.
Keller, Punam Anand & Donald R. Lehmann. (2008). "Designing Effective Health Communications: A Meta-Analysis of Experimental Results". ACR North American Advances. 5 indexed citations
7.
Zemack‐Rugar, Yael & Donald R. Lehmann. (2007). Reducing Reactance Induced Backlash Responses to Recommendations. ACR North American Advances. 6 indexed citations
8.
Keller, Kevin Lane & Donald R. Lehmann. (2006). Brands and Branding: Research Findings and Future Priorities. Marketing Science. 25(6). 740–759. 1524 indexed citations breakdown →
9.
Ailawadi, Kusum L., Donald R. Lehmann, & Scott A. Neslin. (2002). A product-market-based measure of brand equity. SSRN Electronic Journal. 11 indexed citations
10.
Goldenberg, Jacob, Donald R. Lehmann, & David Mazursky. (1999). The primacy of the idea itself as a predictor of new product success. Marketing Science Institute eBooks. 18 indexed citations
11.
Lehmann, Donald R.. (1996). Presidential Address Knowledge Generalization and the Conventions of Consumer Research: a Study in Inconsistency. ACR North American Advances. 6 indexed citations
12.
Mela, Carl F., Sandeep Gupta, & Donald R. Lehmann. (1996). The long-term impact of promotion and advertising on consumer brand choice : working paper. Marketing Science Institute eBooks. 3 indexed citations
13.
Anderson, Eugene W., Claes Fornell, & Donald R. Lehmann. (1993). Economic consequences of providing quality and customer satisfaction. Marketing Science Institute eBooks. 19 indexed citations
14.
Greenleaf, Eric & Donald R. Lehmann. (1991). Causes of Delay in Consumer Decision Making: an Exploratory Study. ACR North American Advances. 3 indexed citations
15.
Vanhonacker, Wilfried R., Donald R. Lehmann, & Fareena Sultan. (1990). Combining Related and Sparse Data in Linear Regression Models. Journal of Business and Economic Statistics. 8(3). 327–335. 24 indexed citations
16.
Lehmann, Donald R. & John U. Farley. (1981). Decomposing the Correlation Matrix in Panel Data. ACR North American Advances. 1 indexed citations
17.
Lehmann, Donald R.. (1979). Searching For Important Attributes and Appropriate Levels. ACR North American Advances. 3 indexed citations
18.
Beckwith, Neil E., Harold H. Kassarjian, & Donald R. Lehmann. (1978). Halo Effects in Marketing Research: Review and Prognosis. ACR North American Advances. 61 indexed citations
19.
Lehmann, Donald R.. (1975). Validity and Goodness of Fit in Data Analysis. ACR North American Advances. 9 indexed citations
20.
Lehmann, Donald R. & Lyman E. Ostlund. (1974). Consumer Perceptions of Product Warranties: an Exploratory Study. ACR North American Advances. 7 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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