Yanliu Huang

982 total citations
23 papers, 718 citations indexed

About

Yanliu Huang is a scholar working on Marketing, Sociology and Political Science and Applied Psychology. According to data from OpenAlex, Yanliu Huang has authored 23 papers receiving a total of 718 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 7 papers in Sociology and Political Science and 7 papers in Applied Psychology. Recurrent topics in Yanliu Huang's work include Consumer Retail Behavior Studies (8 papers), Behavioral Health and Interventions (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Yanliu Huang is often cited by papers focused on Consumer Retail Behavior Studies (8 papers), Behavioral Health and Interventions (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Yanliu Huang collaborates with scholars based in United States, Canada and United Kingdom. Yanliu Huang's co-authors include Sam K. Hui, J. Jeffrey Inman, Jacob Suher, Liang Chen, J. Wesley Hutchinson, Chen Wang, Barbara E. Kahn, Brian Wansink, Donald R. Lehmann and Simona Botti and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Yanliu Huang

23 papers receiving 652 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Yanliu Huang United States	10	427	183	96	90	80	23	718
Leslie Davis Burns United States	15	633 1.5×	211 1.2×	92 1.0×	147 1.6×	40 0.5×	26	999
Nik Hasnaa Nik Mahmood Malaysia	13	332 0.8×	132 0.7×	37 0.4×	136 1.5×	40 0.5×	73	958
Doris H. Kincade United States	21	544 1.3×	127 0.7×	74 0.8×	199 2.2×	27 0.3×	67	1.1k
Gwendolyn Hustvedt United States	15	719 1.7×	249 1.4×	94 1.0×	120 1.3×	73 0.9×	30	1.2k
Congcong Yang China	15	94 0.2×	208 1.1×	130 1.4×	18 0.2×	21 0.3×	34	952
Hye Jung Jung South Korea	12	521 1.2×	164 0.9×	46 0.5×	32 0.4×	22 0.3×	32	707
Yang Feng United States	18	393 0.9×	608 3.3×	162 1.7×	34 0.4×	9 0.1×	50	1.2k
Elisa Martinelli Italy	14	346 0.8×	205 1.1×	85 0.9×	116 1.3×	9 0.1×	60	765
Mary Ann Moore United States	10	347 0.8×	109 0.6×	16 0.2×	42 0.5×	40 0.5×	18	522
Hanna Lee South Korea	12	423 1.0×	513 2.8×	114 1.2×	95 1.1×	72 0.9×	33	845

Countries citing papers authored by Yanliu Huang

Since Specialization

Citations

This map shows the geographic impact of Yanliu Huang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yanliu Huang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yanliu Huang more than expected).

Fields of papers citing papers by Yanliu Huang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yanliu Huang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yanliu Huang. The network helps show where Yanliu Huang may publish in the future.

Co-authorship network of co-authors of Yanliu Huang

This figure shows the co-authorship network connecting the top 25 collaborators of Yanliu Huang. A scholar is included among the top collaborators of Yanliu Huang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yanliu Huang. Yanliu Huang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Huang, Yanliu, et al.. (2023). Feeling rewarded and entitled to be served: Understanding the influence of self- versus regular checkout on customer loyalty. Journal of Business Research. 170. 114293–114293. 10 indexed citations

Suri, Rajneesh, et al.. (2023). Inferring quality from price: the effect of stereotype threat on price–quality judgments. European Journal of Marketing. 57(5). 1442–1466. 2 indexed citations

Huang, Yanliu, et al.. (2023). The Effect of Pursuing Self-Regulatory Goals on Variety Seeking. Journal of Consumer Research. 50(6). 1157–1171. 4 indexed citations

Yin, Wen‐Yan, et al.. (2022). The effect of voluntary versus compulsory preventive behavior on consumer adaptation during COVID-19. Health Marketing Quarterly. 40(3). 227–247. 1 indexed citations

Huang, Yanliu, Zhen Yang, & Vicki G. Morwitz. (2022). How using a paper versus mobile calendar influences everyday planning and plan fulfillment. Journal of Consumer Psychology. 33(1). 115–122. 5 indexed citations

Huang, Yanliu, et al.. (2021). A penny saved is a penny earned: How money‐view and self‐view jointly influence consumer financial behaviour. International Journal of Consumer Studies. 46(2). 449–458. 3 indexed citations

Huang, Yanliu, et al.. (2021). Entitled to Be Served: Does Self-Checkout Make Customers Feel Less Rewarded?. 1. 1 indexed citations

Huang, Yanliu, et al.. (2021). Resisting the Allure of Variety: How Pursuing Self-Regulatory Goals Impacts Variety Seeking in Vice Consumption. SSRN Electronic Journal. 1 indexed citations

Huang, Yanliu, et al.. (2017). Variety Counts: How Variety Is Perceived in the Presence of Self-Regulatory Goals. ACR North American Advances. 2 indexed citations

10.

Wang, Chen & Yanliu Huang. (2017). “I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact of Curiosity on Indulgent Choice. Journal of Consumer Research. 44(5). 1052–1067. 39 indexed citations

11.

Gao, Leilei, Yanliu Huang, & Itamar Simonson. (2014). The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect. Journal of Marketing. 78(6). 143–156. 19 indexed citations

12.

Huang, Yanliu & J. Wesley Hutchinson. (2013). The roles of planning, learning, and mental models in repeated dynamic decision making. Organizational Behavior and Human Decision Processes. 122(2). 163–176. 9 indexed citations

13.

Hui, Sam K., Yanliu Huang, Jacob Suher, & J. Jeffrey Inman. (2013). Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking. Journal of Marketing Research. 50(4). 445–462. 101 indexed citations

14.

Huang, Yanliu, Sam K. Hui, J. Jeffrey Inman, & Jacob Suher. (2011). The Effect of In-Store Travel Distance on Unplanned Purchase With Applications to Store Layout and Mobile Shopping Apps. ACR North American Advances. 3 indexed citations

15.

Botti, Simona, Susan M. Broniarczyk, Gerald Häubl, et al.. (2008). Choice under restrictions. Marketing Letters. 19(3-4). 183–199. 65 indexed citations

16.

Botti, Simona, Susan M. Broniarczyk, Gerald Häubl, et al.. (2008). Choice Under Restrictions. Alexandria (UniSG) (University of St.Gallen). 2 indexed citations

17.

Huang, Yanliu & J. Wesley Hutchinson. (2008). Counting Every Thought: Implicit Measures of Cognitive Responses to Advertising. Journal of Consumer Research. 35(1). 98–118. 33 indexed citations

18.

George, Edward I., Yanliu Huang, & Sam K. Hui. (2008). Model-based analysis of concept maps. Bayesian Analysis. 3(3). 8 indexed citations

19.

Huang, Yanliu, Sam K. Hui, & Barbara E. Kahn. (2007). Health Communication Effectiveness: Using Underlying Processes to Understand the Relationship Between Risk Attitudes and Behavioral Intentions. SSRN Electronic Journal. 2 indexed citations

20.

Chen, Liang, et al.. (2003). Antibacterial Properties of Cotton Fabrics Treated with Chitosan. Textile Research Journal. 73(12). 1103–1106. 128 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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