Marketing Letters 47.3k citations
1.2k papers ·
indexed · active since 1950
Consumer Market Behavior and Pricing 409 Consumer Behavior in Brand Consumption and Identification 406 Consumer Retail Behavior Studies 133 Decision-Making and Behavioral Economics 186 Customer Service Quality and Loyalty 170 Digital Marketing and Social Media 163 Economic and Environmental Valuation 161 Behavioral Health and Interventions 116 Overview Impact Peers Geography Research Space Peers Marketing Letters
Comparison fields: 5 of 215 Marketing 26.0k General Decision Sciences 2.9k Organizational Behavior and Human Resource Management 9.4k Tourism, Leisure and Hospitality Management 1.1k Information Systems and Management 4.4k Applied Psychology 2.3k Strategy and Management 6.0k Sociology and Political Science 15.1k Management Science and Operations Research 3.6k Economics and Econometrics 7.7k Management Information Systems 2.2k Business and International Management 434 Social Psychology 4.3k Transportation 1.3k Communication 1.4k Management of Technology and Innovation 1.2k Experimental and Cognitive Psychology 2.1k Safety Research 1.2k Human-Computer Interaction 750 Gender Studies 1.3k Accounting 1.3k Statistical and Nonlinear Physics 1.3k Literature and Literary Theory 1.0k Sensory Systems 436 Management, Monitoring, Policy and Law 1.1k Cognitive Neuroscience 1.6k Visual Arts and Performing Arts 341 Computer Science Applications 343 Food Science 1.1k Artificial Intelligence 1.8k Museology 194 Finance 539 Neuropsychology and Physiological Psychology 65 Automotive Engineering 510 Clinical Psychology 891 Demography 495 Information Systems 915 General Economics, Econometrics and Finance 258 Statistics and Probability 240 Health 239 Health Informatics 38 Building and Construction 357 Public Health, Environmental and Occupational Health 710 General Health Professions 589 Pharmacology 198 Developmental and Educational Psychology 270 Life-span and Life-course Studies 18 Cultural Studies 168 Urban Studies 121 Plant Science 755 Renewable Energy, Sustainability and the Environment 327 Media Technology 152 Statistics, Probability and Uncertainty 119 Safety, Risk, Reliability and Quality 145 Industrial and Manufacturing Engineering 152 Modeling and Simulation 66 Music 44 Education 413 Global and Planetary Change 277 General Agricultural and Biological Sciences 107 Language and Linguistics 128 Computer Networks and Communications 279 Public Administration 41 Computational 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and Allergy 2 Energy Engineering and Power Technology 1 Internal Medicine 1 Hepatology 2 Astronomy and Astrophysics 4 Oceanography 3 Developmental Neuroscience 1 Geometry and Topology 2 Biotechnology 2 Radiation 2 Otorhinolaryngology 1 Ophthalmology 2 Mechanics of Materials 5 Archeology 2 Cell Biology 3 Ceramics and Composites 1 Condensed Matter Physics 2 Biochemistry 1 Fluid Flow and Transfer Processes 1 Electrochemistry 1 Urology 1 Parasitology 1 Biomaterials 2 Hardware and Architecture 1 Earth-Surface Processes 1 Surfaces, Coatings and Films 1 Nephrology 1 Paleontology 1 Neurology 1 Dermatology 1 Hematology 1 Materials Chemistry 4 Geophysics 1 Organic Chemistry 2 Cancer Research 1 Spectroscopy 1 Electronic, Optical and Magnetic Materials 1 Immunology 1
Marketing 26.0k General Decision Sciences 2.9k Organizational Behavior and Human Resource Management 9.4k Tourism, Leisure and Hospitality Management 1.1k Information Systems and Management 4.4k Journal of Public Policy & Marketing United States
International Journal of Research in Marketing United States
Journal of Consumer Affairs United States
Journal of Consumer Psychology United States
Journal of Advertising Research United States
Journal of Advertising United States
Journal of Product & Brand Management United States
Accounting Organizations and Society United States
International Journal of Consumer Studies United States
Journal of Consumer Behaviour United States
Citations per field
0 0.5× 2× 3.4×
Journal of Public Policy & Marketing · 1× This map shows the geographic impact of research published in Marketing Letters. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Marketing Letters with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marketing Letters more than expected).
This network shows the impact of papers published in Marketing Letters. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Marketing Letters.
About Marketing Letters The 1.2k papers published in Marketing Letters in the last decades have received a total of 47.3k indexed citations . Papers published in Marketing Letters usually cover General Decision Sciences (186 papers), Marketing (789 papers) and Applied Psychology (117 papers) specifically the topics of Consumer Market Behavior and Pricing (409 papers), Consumer Behavior in Brand Consumption and Identification (406 papers), Decision-Making and Behavioral Economics (186 papers), Customer Service Quality and Loyalty (170 papers), Digital Marketing and Social Media (163 papers), Economic and Environmental Valuation (161 papers), Consumer Retail Behavior Studies (133 papers) and Behavioral Health and Interventions (116 papers). The most active scholars publishing in Marketing Letters are Rajeev Batra , Aaron Ahuvia , Olli T. Ahtola , Barbara A. Carroll , Richard R. Klink , Barak Libai , Eugene W. Anderson , Eitan Muller , Jacob Goldenberg and Robert A. Peterson .
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