Marketing Letters 47.3k citations
1.2k papers ·
indexed · active since 1950
Topics Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Decision-Making and Behavioral Economics Overview Impact Peers Geography Research Space Peers Marketing Letters
Comparison fields: 5 of 215 Marketing 26.0k Sociology and Political Science 15.1k Organizational Behavior and Human Resource Management 9.4k Economics and Econometrics 7.7k Strategy and Management 6.0k Information Systems and Management 4.4k Social Psychology 4.3k Management Science and Operations Research 3.6k General Decision Sciences 2.9k Applied Psychology 2.3k Management Information Systems 2.2k Experimental and Cognitive Psychology 2.1k Artificial Intelligence 1.8k Cognitive Neuroscience 1.6k Communication 1.4k Accounting 1.3k Transportation 1.3k Statistical and Nonlinear Physics 1.3k Gender Studies 1.3k Safety Research 1.2k Management of Technology and Innovation 1.2k Food Science 1.1k Tourism, Leisure and Hospitality Management 1.1k Management, Monitoring, Policy and Law 1.1k Literature and Literary Theory 1.0k Information Systems 915 Clinical Psychology 891 Plant Science 755 Human-Computer Interaction 750 Public Health, Environmental and Occupational Health 710 General Health 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Marketing 26.0k Sociology and Political Science 15.1k Organizational Behavior and Human Resource Management 9.4k Economics and Econometrics 7.7k Strategy and Management 6.0k Journal of Public Policy & Marketing United States
International Journal of Research in Marketing United States
Journal of Consumer Affairs United States
Journal of Consumer Psychology United States
Journal of Advertising Research United States
Journal of Advertising United States
Journal of Product & Brand Management United States
Accounting Organizations and Society United States
International Journal of Consumer Studies United States
Journal of Consumer Behaviour United States
Citations per field
0 0.5× 1.7×
Journal of Public Policy & Marketing · 1× This map shows the geographic impact of research published in Marketing Letters. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Marketing Letters with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marketing Letters more than expected).
This network shows the impact of papers published in Marketing Letters. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Marketing Letters.
About Marketing Letters The 1.2k papers published in Marketing Letters in the last decades have received a total of 47.3k indexed citations . Papers published in Marketing Letters usually cover General Decision Sciences (186 papers), Marketing (789 papers) and Applied Psychology (117 papers) specifically the topics of Consumer Market Behavior and Pricing (409 papers), Consumer Behavior in Brand Consumption and Identification (406 papers) and Decision-Making and Behavioral Economics (186 papers). The most active scholars publishing in Marketing Letters are Rajeev Batra , Aaron Ahuvia , Olli T. Ahtola , Barbara A. Carroll , Richard R. Klink , Barak Libai , Eugene W. Anderson , Eitan Muller , Jacob Goldenberg and Robert A. Peterson .
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