Marketing Letters

1.2k papers and 43.3k indexed citations i.

About

The 1.2k papers published in Marketing Letters in the last decades have received a total of 43.3k indexed citations. Papers published in Marketing Letters usually cover Marketing (785 papers), Economics and Econometrics (283 papers) and Sociology and Political Science (267 papers) specifically the topics of Consumer Market Behavior and Pricing (409 papers), Consumer Behavior in Brand Consumption and Identification (401 papers) and Decision-Making and Behavioral Economics (187 papers). The most active scholars publishing in Marketing Letters are Rajeev Batra, Aaron Ahuvia, Olli T. Ahtola, Barbara A. Carroll, Richard R. Klink, Robert A. Peterson, Barak Libai, Eugene W. Anderson, Eitan Muller and Jacob Goldenberg.

In The Last Decade

Fields of papers published in Marketing Letters

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in Marketing Letters. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Marketing Letters.

Countries where authors publish in Marketing Letters

Since Specialization
Citations

This map shows the geographic impact of research published in Marketing Letters. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Marketing Letters with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marketing Letters more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025