Tülin Erdem

9.7k total citations · 3 hit papers
64 papers, 7.0k citations indexed

About

Tülin Erdem is a scholar working on Marketing, Economics and Econometrics and Management Science and Operations Research. According to data from OpenAlex, Tülin Erdem has authored 64 papers receiving a total of 7.0k indexed citations (citations by other indexed papers that have themselves been cited), including 56 papers in Marketing, 26 papers in Economics and Econometrics and 21 papers in Management Science and Operations Research. Recurrent topics in Tülin Erdem's work include Consumer Market Behavior and Pricing (51 papers), Innovation Diffusion and Forecasting (20 papers) and Consumer Behavior in Brand Consumption and Identification (19 papers). Tülin Erdem is often cited by papers focused on Consumer Market Behavior and Pricing (51 papers), Innovation Diffusion and Forecasting (20 papers) and Consumer Behavior in Brand Consumption and Identification (19 papers). Tülin Erdem collaborates with scholars based in United States, Australia and Canada. Tülin Erdem's co-authors include Joffre Swait́, Michael P. Keane, Ana Valenzuela, Baohong Sun, Jordan J. Louviere, Zhao Ying, Andrew T. Ching, Chris Dubelaar, Pradeep K. Chintagunta and Peter E. Rossi and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Tülin Erdem

61 papers receiving 6.4k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Brand Equity as a Signaling Phenomenon

1998 1.4k citations Tülin Erdem, Joffre Swait́ profile →
Brand Credibility, Brand Consideration, and Choice

2004 909 citations Tülin Erdem, Joffre Swait́ profile →
Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets

1996 908 citations Tülin Erdem, Michael P. Keane Marketing Science profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Tülin Erdem United States	29	5.4k	2.5k	1.6k	1.4k	1.2k	64	7.0k
Russell S. Winer United States	37	5.2k 1.0×	1.6k 0.7×	1.7k 1.1×	1.7k 1.2×	1.3k 1.2×	117	8.0k
Leigh McAlister United States	33	3.8k 0.7×	1.3k 0.5×	1.2k 0.8×	994 0.7×	797 0.7×	66	5.4k
Scott A. Neslin United States	52	8.6k 1.6×	2.3k 0.9×	2.9k 1.9×	1.6k 1.1×	1.5k 1.3×	90	10.2k
Marnik G. Dekimpe Netherlands	46	5.2k 1.0×	1.6k 0.7×	1.5k 0.9×	2.1k 1.5×	2.1k 1.8×	148	8.0k
Peter R. Dickson United States	37	3.8k 0.7×	1.4k 0.6×	2.0k 1.3×	1.1k 0.8×	1.9k 1.6×	84	7.6k
Tammo H.A. Bijmolt Netherlands	43	3.6k 0.7×	2.6k 1.1×	1.6k 1.0×	851 0.6×	927 0.8×	116	6.7k
Harald J. van Heerde Netherlands	36	3.5k 0.7×	1.4k 0.6×	769 0.5×	1.0k 0.7×	957 0.8×	82	4.9k
Donald R. Lichtenstein United States	32	6.1k 1.1×	2.4k 1.0×	2.3k 1.5×	645 0.4×	1.3k 1.1×	52	8.1k
Brian T. Ratchford United States	37	3.8k 0.7×	1.6k 0.6×	915 0.6×	995 0.7×	1.1k 0.9×	103	5.2k
Peter S. H. Leeflang Netherlands	41	4.2k 0.8×	2.8k 1.1×	1.4k 0.9×	1.2k 0.8×	1.1k 1.0×	135	7.0k

Countries citing papers authored by Tülin Erdem

Since Specialization

Citations

This map shows the geographic impact of Tülin Erdem's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Tülin Erdem with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Tülin Erdem more than expected).

Fields of papers citing papers by Tülin Erdem

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Tülin Erdem. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Tülin Erdem. The network helps show where Tülin Erdem may publish in the future.

Co-authorship network of co-authors of Tülin Erdem

This figure shows the co-authorship network connecting the top 25 collaborators of Tülin Erdem. A scholar is included among the top collaborators of Tülin Erdem based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Tülin Erdem. Tülin Erdem is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Ursu, Raluca, et al.. (2024). Prior Information and Consumer Search: Evidence from Eye Tracking. Management Science. 70(12). 8685–8708. 6 indexed citations

Erdem, Tülin, et al.. (2023). Counter-cyclical price promotion: Capturing seasonal changes in stockpiling and endogenous consumption. Quantitative Marketing and Economics. 21(4). 437–492. 1 indexed citations

Erdem, Tülin, et al.. (2018). Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption. SSRN Electronic Journal. 4 indexed citations

Erdem, Tülin & Joffre Swait́. (2016). The Information-Economics Perspective on Brand Equity. UniSA Research Outputs Repository (University of South Australia). 10(1). 1–59. 11 indexed citations

Erdem, Tülin & Joffre Swait́. (2016). The Information-Economics Perspective on Brand Equity. RePEc: Research Papers in Economics. 2 indexed citations

Che, Hai, Tülin Erdem, & T. Sabri Öncü. (2015). Consumer Learning and Evolution of Consumer Brand Preferences. SSRN Electronic Journal.

Erdem, Tülin, Kevin Lane Keller, Dmitri Kuksov, & Rik Pieters. (2015). Understanding Branding in a digitally empowered world. International Journal of Research in Marketing. 33(1). 3–10. 24 indexed citations

Meyer, Robert J., Tülin Erdem, Fred M. Feinberg, et al.. (2015). Dynamic Influences on Individual Choice Behavior.

Ching, Andrew T., Tülin Erdem, & Michael P. Keane. (2014). A Simple Method to Estimate the Roles of Learning, Inventories and Category Consideration in Consumer Choice. SSRN Electronic Journal. 5 indexed citations

10.

Ching, Andrew T., Tülin Erdem, & Michael P. Keane. (2013). Learning Models: An Assessment of Progress, Challenges and New Developments. RePEc: Research Papers in Economics. 1 indexed citations

11.

Yang, Sha, Yi Zhao, Tülin Erdem, & Zhao Ying. (2009). Modeling the Intra Household Behavioral Interaction. SSRN Electronic Journal. 6 indexed citations

12.

Erdem, Tülin, Michael P. Keane, & Baohong Sun. (2007). The impact of advertising on consumer price sensitivity in experience goods markets. Quantitative Marketing and Economics. 6(2). 139–176. 62 indexed citations

13.

Erdem, Tülin, Joffre Swait́, & Ana Valenzuela. (2006). Brands as Signals: A Cross-Country Validation Study. Journal of Marketing. 70(1). 34–49. 293 indexed citations

14.

Erdem, Tülin, Zhao Ying, & Ana Valenzuela. (2004). Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk. Journal of Marketing Research. 41(1). 86–100. 231 indexed citations

15.

Erdem, Tülin & Baohong Sun. (2002). An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding. Journal of Marketing Research. 39(4). 408–420. 190 indexed citations

16.

Erdem, Tülin, et al.. (2002). Introduction to the Special Issue on Choice Modeling. Marketing Letters. 13(3). 157–162. 3 indexed citations

17.

Ho, Teck‐Hua, Juin-Kuan Chong, Andrew Ainslie, et al.. (1999). A Parsimonious Model of SKU Choice: Familiarity-based Reinforcement and Response Sensitivity. 1 indexed citations

18.

Erdem, Tülin. (1998). An Empirical Analysis of Umbrella Branding. Journal of Marketing Research. 35(3). 339–351. 348 indexed citations

19.

Erdem, Tülin & Russell S. Winer. (1998). Econometric modeling of competition: A multi-category choice-based mapping approach. Journal of Econometrics. 89(1-2). 159–175. 42 indexed citations

20.

Erdem, Tülin & Michael P. Keane. (1996). Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets. Marketing Science. 15(1). 1–20. 908 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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