Morgan K. Ward

727 total citations
12 papers, 517 citations indexed

About

Morgan K. Ward is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Morgan K. Ward has authored 12 papers receiving a total of 517 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 5 papers in Social Psychology and 5 papers in Sociology and Political Science. Recurrent topics in Morgan K. Ward's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Cultural Differences and Values (4 papers) and Social and Intergroup Psychology (3 papers). Morgan K. Ward is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Cultural Differences and Values (4 papers) and Social and Intergroup Psychology (3 papers). Morgan K. Ward collaborates with scholars based in United States and Canada. Morgan K. Ward's co-authors include Susan M. Broniarczyk, Darren W. Dahl, Nita Umashankar, Joseph K. Goodman, Julie R. Irwin, Jonah Berger, Sanjay Sood, Jennifer Argo, Mark Forehand and Cindy Chan and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Morgan K. Ward

9 papers receiving 477 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Morgan K. Ward United States 6 322 262 154 134 53 12 517
Loraine Lau‐Gesk United States 11 346 1.1× 259 1.0× 175 1.1× 92 0.7× 66 1.2× 17 548
Lisa A. Cavanaugh United States 9 290 0.9× 259 1.0× 154 1.0× 82 0.6× 101 1.9× 19 542
Kathryn A. Braun-LaTour United States 10 288 0.9× 245 0.9× 124 0.8× 81 0.6× 40 0.8× 12 530
Nicole Votolato Montgomery United States 10 268 0.8× 202 0.8× 60 0.4× 133 1.0× 65 1.2× 16 474
Tung Moi Chiew Malaysia 12 207 0.6× 174 0.7× 118 0.8× 85 0.6× 31 0.6× 18 392
Jae Min Jung United States 12 223 0.7× 253 1.0× 98 0.6× 120 0.9× 48 0.9× 16 471
Claudio Alvarez United States 8 554 1.7× 441 1.7× 128 0.8× 181 1.4× 26 0.5× 10 696
Lei Su China 11 174 0.5× 130 0.5× 161 1.0× 85 0.6× 86 1.6× 30 439
HaeEun Helen Chun United States 8 286 0.9× 296 1.1× 74 0.5× 117 0.9× 74 1.4× 16 500
Pragya Mathur United States 10 238 0.7× 194 0.7× 111 0.7× 49 0.4× 98 1.8× 13 395

Countries citing papers authored by Morgan K. Ward

Since Specialization
Citations

This map shows the geographic impact of Morgan K. Ward's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Morgan K. Ward with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Morgan K. Ward more than expected).

Fields of papers citing papers by Morgan K. Ward

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Morgan K. Ward. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Morgan K. Ward. The network helps show where Morgan K. Ward may publish in the future.

Co-authorship network of co-authors of Morgan K. Ward

This figure shows the co-authorship network connecting the top 25 collaborators of Morgan K. Ward. A scholar is included among the top collaborators of Morgan K. Ward based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Morgan K. Ward. Morgan K. Ward is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

12 of 12 papers shown
1.
Lowe, Michael, et al.. (2025). The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige. Journal of Marketing Research. 62(4). 740–756.
2.
Ward, Morgan K., Sara Loughran Dommer, & Darren W. Dahl. (2020). Hurts So Good: Status Products That Incur Environmental Costs Are Preferred By Status Striving Consumers. ACR North American Advances. 1 indexed citations
3.
Umashankar, Nita, Morgan K. Ward, & Darren W. Dahl. (2017). The Benefit of Becoming Friends: Complaining after Service Failures Leads Customers with Strong Ties to Increase Loyalty. Journal of Marketing. 81(6). 79–98. 80 indexed citations
4.
Ward, Morgan K. & Susan M. Broniarczyk. (2016). Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling over Recipient Preferences in Their Gift Choices. Journal of Marketing Research. 53(6). 1001–1018. 74 indexed citations
5.
Ward, Morgan K., et al.. (2015). Don’T Go Broke, Go Back in Time: Vintage, an Alternative Status Symbol. ACR North American Advances. 1 indexed citations
6.
Ward, Morgan K. & Darren W. Dahl. (2014). Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers' Desire for the Brand. Journal of Consumer Research. 41(3). 590–609. 142 indexed citations
7.
8.
Ward, Morgan K., Joseph K. Goodman, & Julie R. Irwin. (2013). The same old song: The power of familiarity in music choice. Marketing Letters. 25(1). 1–11. 43 indexed citations
9.
Ward, Morgan K. & Susan M. Broniarczyk. (2011). It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness. Journal of Consumer Research. 38(1). 164–181. 138 indexed citations
10.
Berger, Jonah & Morgan K. Ward. (2010). Subtle Signals of Inconspicuous Consumption. Journal of Consumer Research. 37(4). 555–569. 1 indexed citations
11.
Berger, Jonah & Morgan K. Ward. (2008). Subtle Signals of Inconspicuous Consumption. SSRN Electronic Journal. 5 indexed citations
12.
Ward, Morgan K.. (2007). Developing a Deeper Understanding of Scarcity: Contextual and Individual Influences on Demand Scarcity. ACR North American Advances. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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Breakdown of academic impact, for papers by Loraine Lau‐Gesk Breakdown of academic impact, for papers by Lisa A. Cavanaugh Breakdown of academic impact, for papers by Kathryn A. Braun-LaTour Breakdown of academic impact, for papers by Nicole Votolato Montgomery Breakdown of academic impact, for papers by Tung Moi Chiew Breakdown of academic impact, for papers by Jae Min Jung Breakdown of academic impact, for papers by Claudio Alvarez Breakdown of academic impact, for papers by Lei Su Breakdown of academic impact, for papers by HaeEun Helen Chun Breakdown of academic impact, for papers by Pragya Mathur
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2026