Jaideep Sengupta

3.5k citations
56 papers · 2.5k indexed · h-index 27

Impact in

  • Marketing top 0.5%
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Behavioral Health and Interventions

Papers in

Jaideep Sengupta

54 papers receiving 2.3k citations

Peers

Jaideep Sengupta
Comparison fields: 5 of 129
  • Marketing 1.4k
  • Applied Psychology 393
  • General Decision Sciences 105
  • Social Psychology 669
  • Organizational Behavior and Human Resource Management 293
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Citations per year

Countries citing papers authored by Jaideep Sengupta

Since Specialization
Citations

This map shows the geographic impact of Jaideep Sengupta's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jaideep Sengupta with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jaideep Sengupta more than expected).

Fields of papers citing papers by Jaideep Sengupta

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jaideep Sengupta. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jaideep Sengupta. The network helps show where Jaideep Sengupta may publish in the future.

Co-authorship network

The 25 scholars most cited alongside Jaideep Sengupta, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Jaideep Sengupta Line = papers co-authored together Jaideep Sengupta links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown
#Work
1 202315
2 201832
3 201850
4
Anthropomorphism: New Insights and Implications
20132
5 20134
6 20112
7 20112
8
Le sexe en publicité : différences selon le genre et rôle de l'engagement relationnel
20101
9 20092
10
Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control
20081
11 200868
12 2007163
13
Two Roads to Updating Brand Personality Impressions
20051
14 20030
15 20021
16
Additivity Versus Attenuation
20001
17
Absence makes the mind grow sharper : element omission and product recall
20001
18 20004
19 2000101
20
A Conceptual Framework For Analyzing the Impact of a Me-Too Entrant on the Pioneer's Market Share
19951

About Jaideep Sengupta

Jaideep Sengupta is a scholar working on Marketing, Applied Psychology, Experimental and Cognitive Psychology, Orthodontics and Social Psychology, having authored 56 papers that have together received 2.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (31 papers), Social and Intergroup Psychology (11 papers), Cultural Differences and Values (11 papers), Behavioral Health and Interventions (10 papers), Evolutionary Psychology and Human Behavior (10 papers), Psychology of Moral and Emotional Judgment (7 papers), Psychology of Social Influence (5 papers) and Digital Marketing and Social Media (4 papers). The work is most often cited by research in Marketing (1.4k citations), Applied Psychology (393 citations), General Decision Sciences (105 citations), Social Psychology (669 citations) and Organizational Behavior and Human Resource Management (293 citations). Jaideep Sengupta has collaborated with scholars based in Hong Kong, United States and Canada. Frequent co-authors include Dengfeng Yan, Darren W. Dahl, Gerald J. Gorn, Gita Venkataramani Johar, Rongrong Zhou, Yunhui Huang, Amitava Chattopadhyay, Elaine Chan, Jennifer Argo and Jennifer Aaker. Their work appears in journals such as Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, The Angle Orthodontist and Personality and Social Psychology Bulletin.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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