Mark Forehand
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification 24
- Applied Psychology top 2%
- Behavioral Health and Interventions 10
- Gender Studies top 2%
- Social Psychology top 2%
- Cultural Differences and Values 11
-
- Social and Intergroup Psychology 18
- Digital Marketing and Social Media 4
- Sex work and related issues 3
-
- Media Influence and Health 3
-
- Smoking Behavior and Cessation 3
- Co-authors
- Rohit DeshpandéAmericus ReedStefano PuntoniLuk WarlopAndrew PerkinsAnnette Yoshiko ReedJustin W. AngleClaudiu V. Dimofte
- Journals
- Journal of Consumer Research (6 papers)Journal of Applied Psychology (4 papers)Journal of Consumer Psychology (3 papers)
- Partner nations
- United StatesCanadaNetherlands
In The Last Decade
Mark Forehand
45 papers receiving 2.1k citations
Hit Papers
Peers
Comparison fields: 5 of 111
- Marketing 1.3k
- Applied Psychology 211
- Gender Studies 273
- Organizational Behavior and Human Resource Management 296
- Social Psychology 554
Countries citing papers authored by Mark Forehand
This map shows the geographic impact of Mark Forehand's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Forehand with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Forehand more than expected).
Fields of papers citing papers by Mark Forehand
This network shows the impact of papers produced by Mark Forehand. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Forehand. The network helps show where Mark Forehand may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Mark Forehand, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2019 | 24 | |
| 2 | 2018 | 18 | |
| 3 | 2018 | 3 | |
| 4 | 2017 | 69 | |
| 5 | 2016 | 57 | |
| 6 | 2015 | 26 | |
| 7 | 2013 | 2 | |
| 8 | 2013 | 31 | |
| 9 | 2012 | 24 | |
| 10 | 2012 | 14 | |
| 11 | Using the Stages of Change Model to Choose an Optimal Health Marketing Target | 2010 | 1 |
| 12 | The Shaping of Social Identity: Assimilation/Contrast Responses to Ad Exposure | 2009 | 1 |
| 13 | Ladies and Gentlemen, Lend Me Your Attitudes…:Implicit Attitude Formation As a Result of Group Membership and Consumption Stereotypes | 2007 | 3 |
| 14 | 2006 | 21 | |
| 15 | Endorsements as Voting Cues: Heuristic and Systematic Processing in Initiative Elections. | 2004 | 2 |
| 16 | When Is Honesty The Best Policy? The Effect of Stated Company Intent on Consumer Skepticism | 2002 | 53 |
| 17 | 2002 | 308 | |
| 18 | 2002 | 230 | |
| 19 | 2001 | 1 | |
| 20 | 2000 | 28 |
About Mark Forehand
Mark Forehand is a scholar working on Marketing, Applied Psychology and Social Psychology, having authored 46 papers that have together received 2.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (24 papers), Social and Intergroup Psychology (18 papers), Cultural Differences and Values (11 papers), Behavioral Health and Interventions (10 papers), Digital Marketing and Social Media (4 papers), Media Influence and Health (3 papers), Smoking Behavior and Cessation (3 papers) and Sex work and related issues (3 papers). The work is most often cited by research in Marketing (1.3k citations), Applied Psychology (211 citations) and Gender Studies (273 citations). Mark Forehand has collaborated with scholars based in United States, Canada and Netherlands. Frequent co-authors include Rohit Deshpandé, Americus Reed, Stefano Puntoni, Luk Warlop, Andrew Perkins, Annette Yoshiko Reed, Justin W. Angle, Claudiu V. Dimofte, Sonya A. Grier and Rosa Solorio. Their work appears in journals such as Journal of Consumer Research, Journal of Applied Psychology, Journal of Consumer Psychology, Journal of Advertising and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.