Mark Forehand

3.0k total citations · 1 hit paper
46 papers, 2.3k citations indexed

About

Mark Forehand is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Mark Forehand has authored 46 papers receiving a total of 2.3k indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Sociology and Political Science, 24 papers in Marketing and 14 papers in Social Psychology. Recurrent topics in Mark Forehand's work include Consumer Behavior in Brand Consumption and Identification (24 papers), Social and Intergroup Psychology (18 papers) and Cultural Differences and Values (11 papers). Mark Forehand is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Social and Intergroup Psychology (18 papers) and Cultural Differences and Values (11 papers). Mark Forehand collaborates with scholars based in United States, Canada and Netherlands. Mark Forehand's co-authors include Rohit Deshpandé, Americus Reed, Luk Warlop, Stefano Puntoni, Annette Yoshiko Reed, Andrew Perkins, Justin W. Angle, Claudiu V. Dimofte, Sonya A. Grier and Rosa Solorio and has published in prestigious journals such as IEEE Transactions on Pattern Analysis and Machine Intelligence, Journal of Applied Psychology and Journal of Marketing Research.

In The Last Decade

Mark Forehand

45 papers receiving 2.1k citations

Hit Papers

Identity-based consumer behavior 2012 2026 2016 2021 2012 100 200 300 400
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Identity-based consumer behavior
    2012 430 citations Americus Reed, Mark Forehand et al. International Journal of Research in Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Mark Forehand United States 24 1.3k 1.1k 554 296 273 46 2.3k
Kelley Main Canada 17 624 0.5× 1.2k 1.1× 698 1.3× 219 0.7× 277 1.0× 47 2.1k
Xiaoli Nan United States 30 805 0.6× 1.8k 1.6× 358 0.6× 225 0.8× 172 0.6× 99 3.6k
Ehri Ryu United States 21 581 0.5× 1.3k 1.1× 435 0.8× 147 0.5× 203 0.7× 41 2.4k
Margaret K. Hogg United Kingdom 28 1.4k 1.1× 988 0.9× 230 0.4× 426 1.4× 336 1.2× 112 2.3k
Elyria Kemp United States 26 849 0.7× 792 0.7× 328 0.6× 436 1.5× 73 0.3× 70 2.0k
Dena Cox United States 21 790 0.6× 651 0.6× 211 0.4× 257 0.9× 99 0.4× 36 1.8k
Nerilee Hing Australia 45 692 0.5× 1.8k 1.6× 301 0.5× 261 0.9× 185 0.7× 281 6.6k
Bob M. Fennis Netherlands 29 716 0.6× 869 0.8× 512 0.9× 195 0.7× 63 0.2× 95 2.1k
Punam Anand Keller United States 23 1.3k 1.0× 1.2k 1.0× 634 1.1× 260 0.9× 61 0.2× 50 3.4k
Anne M. Lavack Canada 22 971 0.8× 546 0.5× 189 0.3× 327 1.1× 102 0.4× 53 1.8k

Countries citing papers authored by Mark Forehand

Since Specialization
Citations

This map shows the geographic impact of Mark Forehand's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Forehand with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Forehand more than expected).

Fields of papers citing papers by Mark Forehand

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark Forehand. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Forehand. The network helps show where Mark Forehand may publish in the future.

Co-authorship network of co-authors of Mark Forehand

This figure shows the co-authorship network connecting the top 25 collaborators of Mark Forehand. A scholar is included among the top collaborators of Mark Forehand based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mark Forehand. Mark Forehand is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Forehand, Mark, et al.. (2019). The Many-Faced Consumer: Consumption Consequences of Balancing Multiple Identities. Journal of Consumer Research. 46(6). 1011–1030. 24 indexed citations
2.
Forehand, Mark, et al.. (2018). Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments. Journal of Marketing Research. 3 indexed citations
3.
Forehand, Mark, et al.. (2018). Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments. Journal of Marketing Research. 55(6). 934–950. 18 indexed citations
4.
Williams, Emily C., Carol E. Achtmeyer, Jessica Young, et al.. (2017). Barriers to and Facilitators of Alcohol Use Disorder Pharmacotherapy in Primary Care: A Qualitative Study in Five VA Clinics. Journal of General Internal Medicine. 33(3). 258–267. 69 indexed citations
5.
Solorio, Rosa, et al.. (2016). Tu Amigo Pepe: Evaluation of a Multi-media Marketing Campaign that Targets Young Latino Immigrant MSM with HIV Testing Messages. AIDS and Behavior. 20(9). 1973–1988. 57 indexed citations
6.
Angle, Justin W. & Mark Forehand. (2015). It's not us, it's you: How threatening self-brand association leads to brand pursuit. International Journal of Research in Marketing. 33(1). 183–197. 26 indexed citations
7.
Meischke, Hendrika, Carol Fahrenbruch, Alan Kuniyuki, et al.. (2013). Hypertension identification via emergency responders: A randomized controlled intervention study. Preventive Medicine. 57(6). 914–919. 2 indexed citations
8.
9.
Hannon, Peggy A., Jeffrey R. Harris, Alan Kuniyuki, et al.. (2012). Improving Low-Wage, Midsized Employers' Health Promotion Practices. American Journal of Preventive Medicine. 43(2). 125–133. 24 indexed citations
10.
Reed, Americus, Mark Forehand, Stefano Puntoni, & Luk Warlop. (2012). Identity-Based Consumer Behavior. SSRN Electronic Journal. 14 indexed citations
11.
Perkins, Andrew & Mark Forehand. (2012). Implicit Self-Referencing: The Effect of Nonvolitional Self-Association on Brand and Product Attitude. Journal of Consumer Research. 39(1). 142–156. 69 indexed citations
12.
Diehr, Paula, Peggy A. Hannon, Barbara Pizacani, et al.. (2010). Using the Stages of Change Model to Choose an Optimal Health Marketing Target. Collection of Biostatistics Research Archive. 1 indexed citations
13.
Forehand, Mark, Andrew Perkins, & Americus Reed. (2009). The Shaping of Social Identity: Assimilation/Contrast Responses to Ad Exposure. ACR North American Advances. 1 indexed citations
14.
Perkins, Andrew, Brad Pinter, Anthony G. Greenwald, & Mark Forehand. (2007). Ladies and Gentlemen, Lend Me Your Attitudes…:Implicit Attitude Formation As a Result of Group Membership and Consumption Stereotypes. ACR North American Advances. 3 indexed citations
15.
Forehand, Mark, John Gastil, & Mark Smith. (2004). Endorsements as Voting Cues: Heuristic and Systematic Processing in Initiative Elections.. SSRN Electronic Journal. 2 indexed citations
16.
Grier, Sonya A. & Mark Forehand. (2002). When Is Honesty The Best Policy? The Effect of Stated Company Intent on Consumer Skepticism. RePEc: Research Papers in Economics. 53 indexed citations
17.
Forehand, Mark, et al.. (2002). Identity salience and the influence of differential activation of the social self-schema on advertising response.. Journal of Applied Psychology. 87(6). 1086–1099. 230 indexed citations
18.
Forehand, Mark, et al.. (2002). Identity salience and the influence of differential activation of the social self-schema on advertising response.. Journal of Applied Psychology. 87(6). 1086–1099. 308 indexed citations
19.
Forehand, Mark & Rohit Deshpandé. (2001). What We See Makes Us Who We Are: Ad Typicality as a Source of Elicited Distinctiveness. IEEE Transactions on Pattern Analysis and Machine Intelligence. 43(5). 1499–1514. 1 indexed citations
20.
Forehand, Mark. (2000). Extending overjustification: The effect of perceived reward-giver intention on response to rewards.. Journal of Applied Psychology. 85(6). 919–931. 28 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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