Paul M. Herr

6.5k citations
52 papers · 4.7k indexed · 1 hit paper · h-index 25
Topics
Consumer Behavior in Brand Consumption and Identification (20 papers)Decision-Making and Behavioral Economics (11 papers)Social and Intergroup Psychology (7 papers)

In The Last Decade

Paul M. Herr

51 papers receiving 4.2k citations

Hit Papers

Effects of Word-of-Mouth and Product-Attribute Informatio...1991202620022014199150010001.5k

Peers

Paul M. Herr
Comparison fields: 5 of 127
  • Sociology and Political Science 2.6k
  • Marketing 2.4k
  • Organizational Behavior and Human Resource Management 915
  • Social Psychology 852
  • Information Systems and Management 507
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Countries citing papers authored by Paul M. Herr

Since Specialization
Citations

This map shows the geographic impact of Paul M. Herr's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Paul M. Herr with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Paul M. Herr more than expected).

Fields of papers citing papers by Paul M. Herr

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Paul M. Herr. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Paul M. Herr. The network helps show where Paul M. Herr may publish in the future.

Co-authorship network of co-authors of Paul M. Herr

This figure shows the co-authorship network connecting the top 25 collaborators of Paul M. Herr. A scholar is included among the top collaborators of Paul M. Herr based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Paul M. Herr. Paul M. Herr is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 1
2
the Motivating Power of Money: Understanding Money’S Unique Effect on Motivation
1
3 32
4 125
5 118
6 49
7 234
8
Using dominance measures to evaluate brand extensions
9
9 11
10
Consumer Expertise and the Vividness Effect: Implications For Judgment and Inference
7
11
On the Effectiveness of Repeated Positive Expressions As an Advertising Strategy
1
12
A Relational Model For Category Extensions of Brands
36
13
Order Effects in Consumer Judgment, Choice, and Memory: the Role of Initial Processing Goals
18
14
Consumer Expertise and the Feature-Positive Effect: Implications For Judgment and Inference
4
15
Context Effects in Consumer Judgment and Choice
1
16
Some New Light on Substitution and Attraction Effects
12
17 258
18 428
19 107
20 0

About Paul M. Herr

Paul M. Herr is a scholar working on General Decision Sciences, Marketing and Applied Psychology, having authored 52 papers that have together received 4.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (20 papers), Decision-Making and Behavioral Economics (11 papers) and Social and Intergroup Psychology (7 papers). The work is most often cited by research in Marketing (2.4k citations), General Decision Sciences (392 citations) and Organizational Behavior and Human Resource Management (915 citations). Paul M. Herr has collaborated with scholars based in United States, South Korea and Canada. Frequent co-authors include Frank R. Kardes, John Kim, Russell H. Fázio, Steven J. Sherman, Christine M. Page, Martha C. Powell, Debra Z. Basil, David A. Aaker, Alexander L. Biel and Yongsoon Kang. Their work appears in journals such as Journal of Personality and Social Psychology, Journal of Marketing Research and Journal of Consumer Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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