Barbara E. Kahn

13.6k total citations · 2 hit papers
101 papers, 9.7k citations indexed

About

Barbara E. Kahn is a scholar working on Marketing, Economics and Econometrics and General Decision Sciences. According to data from OpenAlex, Barbara E. Kahn has authored 101 papers receiving a total of 9.7k indexed citations (citations by other indexed papers that have themselves been cited), including 58 papers in Marketing, 20 papers in Economics and Econometrics and 20 papers in General Decision Sciences. Recurrent topics in Barbara E. Kahn's work include Consumer Behavior in Brand Consumption and Identification (31 papers), Consumer Retail Behavior Studies (30 papers) and Consumer Market Behavior and Pricing (30 papers). Barbara E. Kahn is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (31 papers), Consumer Retail Behavior Studies (30 papers) and Consumer Market Behavior and Pricing (30 papers). Barbara E. Kahn collaborates with scholars based in United States, Canada and Australia. Barbara E. Kahn's co-authors include Satya Menon, Rebecca K. Ratner, Cynthia Huffman, Alice M. Isen, Brian Wansink, Donald G. Morrison, Manohar U. Kalwani, Claudia Townsend, Leigh McAlister and Daniel Kahneman and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Barbara E. Kahn

98 papers receiving 8.6k citations

Hit Papers

Variety for sale: Mass customization or mass confusion? 1998 2026 2007 2016 1998 2002 200 400 600

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Barbara E. Kahn United States 48 6.0k 2.4k 1.9k 1.4k 1.1k 101 9.7k
J. Jeffrey Inman United States 43 7.0k 1.2× 2.7k 1.1× 2.3k 1.2× 761 0.5× 879 0.8× 105 9.6k
Peter Wright United Kingdom 53 4.1k 0.7× 4.3k 1.8× 1.3k 0.7× 1.3k 0.9× 754 0.7× 303 13.6k
Chris Janiszewski United States 43 4.9k 0.8× 3.4k 1.4× 1.3k 0.7× 1.2k 0.9× 483 0.5× 89 8.2k
Stephen J. Hoch United States 39 6.3k 1.1× 2.1k 0.9× 1.4k 0.7× 871 0.6× 2.0k 1.9× 59 10.0k
Joseph W. Alba United States 43 8.4k 1.4× 4.8k 2.0× 2.6k 1.4× 1.5k 1.1× 929 0.9× 79 13.4k
Frank R. Kardes United States 42 4.7k 0.8× 5.1k 2.1× 1.8k 0.9× 2.4k 1.7× 627 0.6× 149 11.1k
Akshay R. Rao United States 27 4.9k 0.8× 2.5k 1.1× 1.7k 0.9× 582 0.4× 874 0.8× 50 7.5k
J. Wesley Hutchinson United States 24 4.2k 0.7× 2.2k 0.9× 1.1k 0.6× 1.1k 0.8× 457 0.4× 55 6.7k
Brian Sternthal United States 46 5.9k 1.0× 4.2k 1.7× 1.7k 0.9× 1.7k 1.2× 413 0.4× 86 9.8k
Rik Pieters Netherlands 65 7.2k 1.2× 5.4k 2.3× 2.9k 1.6× 3.7k 2.6× 1.1k 1.0× 153 16.3k

Countries citing papers authored by Barbara E. Kahn

Since Specialization
Citations

This map shows the geographic impact of Barbara E. Kahn's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara E. Kahn with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara E. Kahn more than expected).

Fields of papers citing papers by Barbara E. Kahn

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Barbara E. Kahn. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barbara E. Kahn. The network helps show where Barbara E. Kahn may publish in the future.

Co-authorship network of co-authors of Barbara E. Kahn

This figure shows the co-authorship network connecting the top 25 collaborators of Barbara E. Kahn. A scholar is included among the top collaborators of Barbara E. Kahn based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Barbara E. Kahn. Barbara E. Kahn is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Kahn, Barbara E., et al.. (2024). More than 50 years of consumer behavior research: What will the future look like?. Journal of Business Research. 186. 115027–115027. 2 indexed citations
2.
Kahn, Barbara E., et al.. (2024). Anxiety about the social consequences of missed group experiences intensifies fear of missing out (FOMO).. Journal of Personality and Social Psychology. 128(2). 300–313. 4 indexed citations
3.
Kahn, Barbara E.. (2021). The Shopping Revolution, Updated and Expanded Edition. University of Pennsylvania Press eBooks. 2 indexed citations
4.
Lewis, Kevin C., Grace Y. Lam, Daniel J. Mazur, et al.. (2018). Inconsistent Adoption of World Health Organization V (2010) Semen Analysis Reference Ranges in the United States Eight Years After Publication. Urology. 126. 96–101. 1 indexed citations
5.
Huang, Yanliu, et al.. (2017). Variety Counts: How Variety Is Perceived in the Presence of Self-Regulatory Goals. ACR North American Advances. 2 indexed citations
6.
Lee, Leonard, J. Jeffrey Inman, Jennifer Argo, et al.. (2017). From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model. SSRN Electronic Journal. 2 indexed citations
7.
Sevilla, Julio, et al.. (2016). Anticipation of Future Variety Reduces Satiation from Current Experiences. Journal of Marketing Research. 53(6). 954–968. 26 indexed citations
8.
Kahn, Barbara E., et al.. (2014). Perceptions of Hospital Safety Records: Mean Or Variance?. ACR North American Advances. 1 indexed citations
9.
Kahn, Barbara E., et al.. (2014). Androgen Receptor as a Driver of Therapeutic Resistance in Advanced Prostate Cancer. International Journal of Biological Sciences. 10(6). 588–595. 86 indexed citations
10.
Kahn, Barbara E.. (2013). Global Brand Power. 1 indexed citations
11.
Kahn, Barbara E., Jordan J. Louviere, Claudia Townsend, & C. David Wise. (2012). Insights into decisions from neuroscience and choice experiments: The effect of eye movements on choice. Advances in consumer research. 40. 774–775. 1 indexed citations
12.
Huang, Yanliu, Sam K. Hui, & Barbara E. Kahn. (2007). Health Communication Effectiveness: Using Underlying Processes to Understand the Relationship Between Risk Attitudes and Behavioral Intentions. SSRN Electronic Journal. 2 indexed citations
13.
Kahn, Barbara E., et al.. (2007). Fact, Fear, Or Regret: Getting People to Cope Actively. ACR North American Advances. 1 indexed citations
14.
Menon, Satya & Barbara E. Kahn. (2003). Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?. ScholarlyCommons (University of Pennsylvania). 8 indexed citations
15.
Kahn, Barbara E. & Brian Wansink. (2003). The Influence of Assortment Structure on Perceived Variety and Consumption Quantities. SSRN Electronic Journal. 7 indexed citations
16.
Kahn, Barbara E.. (2002). Integrating the Consumer Into Category Assortment Design. Advances in consumer research. 29(1). 281. 1 indexed citations
17.
Ratner, Rebecca K. & Barbara E. Kahn. (2001). Private vs. Public Consumption: The Impact of Impression Management on Variety Seeking. 3 indexed citations
18.
Dellaert, Benedict G. C. & Barbara E. Kahn. (1998). How Tolerable is Delay? Consumers' Evaluations of Internet Web Sites After Waiting. ScholarlyCommons (University of Pennsylvania).
19.
Feinberg, Fred M., Barbara E. Kahn, & Leigh McAlister. (1992). Market Share Response When Consumers Seek Variety. Journal of Marketing Research. 29(2). 227–227. 40 indexed citations
20.
Kahn, Barbara E. & Jagmohan S. Raju. (1991). Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior. Marketing Science. 10(4). 316–337. 102 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026