Jonah Berger

14.4k total citations · 8 hit papers
133 papers, 9.8k citations indexed

About

Jonah Berger is a scholar working on Sociology and Political Science, Marketing and Social Psychology. According to data from OpenAlex, Jonah Berger has authored 133 papers receiving a total of 9.8k indexed citations (citations by other indexed papers that have themselves been cited), including 65 papers in Sociology and Political Science, 38 papers in Marketing and 33 papers in Social Psychology. Recurrent topics in Jonah Berger's work include Consumer Behavior in Brand Consumption and Identification (37 papers), Digital Marketing and Social Media (31 papers) and Cultural Differences and Values (18 papers). Jonah Berger is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (37 papers), Digital Marketing and Social Media (31 papers) and Cultural Differences and Values (18 papers). Jonah Berger collaborates with scholars based in United States, Canada and United Kingdom. Jonah Berger's co-authors include Katherine L. Milkman, Chip Heath, Grant Packard, Eric M. Schwartz, Alan Sorensen, Alixandra Barasch, Raghuram Iyengar, Zoey Chen, Ezgi Akpınar and Aner Sela and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Personality and Social Psychology and Journal of Marketing.

In The Last Decade

Jonah Berger

125 papers receiving 8.9k citations

Hit Papers

What Makes Online Content... 2007 2026 2013 2019 2011 2014 2007 2019 2010 500 1000 1.5k

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Jonah Berger 6.5k 4.0k 1.4k 1.1k 1.1k 133 9.8k
S. Shyam Sundar 7.6k 1.2× 1.7k 0.4× 2.8k 2.0× 2.2k 2.0× 2.9k 2.7× 248 13.0k
Andrew T. Stephen 4.5k 0.7× 2.8k 0.7× 667 0.5× 296 0.3× 722 0.7× 78 6.5k
Robert V. Kozinets 6.4k 1.0× 5.5k 1.4× 1.4k 1.0× 681 0.6× 257 0.2× 90 11.4k
Andrew J. Flanagin 6.0k 0.9× 722 0.2× 4.6k 3.2× 734 0.7× 1.1k 1.0× 71 9.6k
Ulrike Gretzel 10.3k 1.6× 4.9k 1.2× 590 0.4× 776 0.7× 1.2k 1.1× 201 13.0k
Raffaele Filieri 6.6k 1.0× 4.1k 1.0× 695 0.5× 410 0.4× 1.2k 1.1× 111 9.2k
Charles Steinfield 10.8k 1.7× 1.2k 0.3× 6.7k 4.7× 1.7k 1.5× 575 0.5× 107 15.9k
Christy M.K. Cheung 12.3k 1.9× 4.6k 1.2× 3.2k 2.2× 873 0.8× 1.4k 1.3× 178 16.9k
Thorsten Hennig‐Thurau 10.1k 1.5× 7.7k 1.9× 1.2k 0.8× 1.0k 0.9× 764 0.7× 126 15.8k
Miriam J. Metzger 8.1k 1.2× 762 0.2× 4.5k 3.2× 580 0.5× 1.8k 1.7× 73 11.4k

Countries citing papers authored by Jonah Berger

Since Specialization
Citations

This map shows the geographic impact of Jonah Berger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jonah Berger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jonah Berger more than expected).

Fields of papers citing papers by Jonah Berger

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jonah Berger. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jonah Berger. The network helps show where Jonah Berger may publish in the future.

Co-authorship network of co-authors of Jonah Berger

This figure shows the co-authorship network connecting the top 25 collaborators of Jonah Berger. A scholar is included among the top collaborators of Jonah Berger based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jonah Berger. Jonah Berger is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Johar, Gita Venkataramani, Jonah Berger, Pierre Chandon, et al.. (2022). Reaching for rigor and relevance: better marketing research for a better world. Marketing Letters. 34(1). 1–12. 15 indexed citations
2.
Kronrod, Ann, Grant Packard, Sarah G. Moore, et al.. (2020). Where Consumer Behavior Meets Language: Applying Linguistic Methods to Consumer Research. ACR North American Advances. 1 indexed citations
3.
Warren, Caleb, et al.. (2020). Humor Makes Consumers More Likely to Share Negative Content, But Not Positive Content. ACR North American Advances. 2 indexed citations
4.
Berger, Jonah, Jonathan Z. Berman, Darren W. Dahl, et al.. (2018). Better Marketing For a Better World. ACR North American Advances. 1 indexed citations
5.
Berger, Jonah, et al.. (2018). Emotional Volatility and Cultural Success. ACR North American Advances. 1 indexed citations
6.
Berger, Jonah, et al.. (2016). How Everyday Items Become Treasures: Forgoing Usage and the Escalation of Specialness. ACR North American Advances. 1 indexed citations
7.
Berger, Jonah & Alixandra Barasch. (2015). Posting Posed, Choosing Candid: Photo Posters Mispredict Audience Preferences. ACR North American Advances. 1 indexed citations
8.
Berger, Jonah & Zoey Chen. (2014). When controversy sparks Buzz-and when it doesn't. Harvard business review. 92(4). 27–28. 27 indexed citations
9.
Weingarten, Evan & Jonah Berger. (2013). When Do People Talk About and Why. Advances in consumer research. 4 indexed citations
10.
Berger, Jonah. (2012). Arousal Increases Social Transmission of Information. SSRN Electronic Journal. 4 indexed citations
11.
Berger, Jonah, et al.. (2012). Facebook Therapy? Why People Share Self-Relevant Content Online. ACR North American Advances. 13 indexed citations
12.
Berger, Jonah. (2011). Different Drivers of Online and Offline Word of Mouth. ACR North American Advances. 2 indexed citations
13.
Berger, Jonah & Eric M. Schwartz. (2011). What Do People Talk About? Drivers of Immediate and Ongoing Word-of-Mouth. SSRN Electronic Journal. 8 indexed citations
14.
Warren, Caleb & Jonah Berger. (2011). The Influence of Humor on Sharing. ACR North American Advances. 3 indexed citations
15.
Berger, Jonah, et al.. (2010). Positive Effects of Negative Publicity. ACR North American Advances. 20 indexed citations
16.
Berger, Jonah, et al.. (2010). Virality: What Gets Shared and Why. ACR North American Advances. 3 indexed citations
17.
Berger, Jonah & Andrew T. Stephen. (2010). The Buzz About Buzz: Drivers and Consequences of Word-Of-Mouth. ACR North American Advances.
18.
Berger, Jonah, et al.. (2008). Can Where People Vote Influence How They Vote. ACR North American Advances. 1 indexed citations
19.
Berger, Jonah & Chip Heath. (2007). Where Consumers Diverge from Others: Identity Signaling and Product Domains. ScholarlyCommons (University of Pennsylvania). 22 indexed citations
20.
Berger, Jonah & Chip Heath. (2007). Don’T Confuse Me With Them: Identity-Signaling and Product Abandonment. ACR North American Advances. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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