Margaret C. Campbell

6.7k total citations · 3 hit papers
33 papers, 5.1k citations indexed

About

Margaret C. Campbell is a scholar working on Marketing, Sociology and Political Science and Applied Psychology. According to data from OpenAlex, Margaret C. Campbell has authored 33 papers receiving a total of 5.1k indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 15 papers in Sociology and Political Science and 7 papers in Applied Psychology. Recurrent topics in Margaret C. Campbell's work include Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (9 papers) and Behavioral Health and Interventions (7 papers). Margaret C. Campbell is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (9 papers) and Behavioral Health and Interventions (7 papers). Margaret C. Campbell collaborates with scholars based in United States, Netherlands and Hong Kong. Margaret C. Campbell's co-authors include Amna Kirmani, Kevin Lane Keller, Ronald C. Goodstein, Caleb Warren, Gina S. Mohr, Linda L. Price, J. Jeffrey Inman, Peeter W.J. Verlegh, Leaf Van Boven and Thomas Gilovich and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Personality and Social Psychology Bulletin.

In The Last Decade

Margaret C. Campbell

32 papers receiving 4.6k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent

2000 967 citations Margaret C. Campbell, Amna Kirmani Journal of Consumer Research profile →
Perceptions of Price Unfairness: Antecedents and Consequences

1999 644 citations Margaret C. Campbell Journal of Marketing Research profile →
Brand Familiarity and Advertising Repetition Effects

2003 617 citations Margaret C. Campbell et al. Journal of Consumer Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Margaret C. Campbell United States	22	3.7k	2.4k	1.0k	574	497	33	5.1k
Martin Eisend Germany	44	3.4k 0.9×	2.7k 1.1×	789 0.8×	700 1.2×	657 1.3×	135	5.9k
Amna Kirmani United States	24	4.4k 1.2×	3.1k 1.3×	1.5k 1.4×	511 0.9×	438 0.9×	39	6.5k
David W. Schumann United States	19	3.3k 0.9×	3.0k 1.3×	1.0k 1.0×	696 1.2×	641 1.3×	46	5.4k
Peeter W.J. Verlegh Netherlands	33	3.0k 0.8×	2.7k 1.1×	820 0.8×	586 1.0×	270 0.5×	82	5.4k
S. Ratneshwar United States	31	2.6k 0.7×	1.6k 0.7×	817 0.8×	657 1.1×	278 0.6×	57	4.0k
Thomas C. O’Guinn United States	25	4.7k 1.3×	3.3k 1.4×	1.3k 1.2×	644 1.1×	447 0.9×	41	7.1k
Michael A. Kamins United States	27	3.0k 0.8×	2.4k 1.0×	603 0.6×	334 0.6×	491 1.0×	67	4.4k
Deborah Roedder John United States	37	5.0k 1.4×	3.0k 1.3×	1.2k 1.2×	1.5k 2.5×	507 1.0×	76	7.5k
Lars Bergkvist Sweden	19	2.0k 0.5×	2.0k 0.8×	982 1.0×	548 1.0×	272 0.5×	42	4.1k
Amitava Chattopadhyay Canada	35	2.5k 0.7×	1.6k 0.7×	670 0.7×	941 1.6×	279 0.6×	73	4.2k

Countries citing papers authored by Margaret C. Campbell

Since Specialization

Citations

This map shows the geographic impact of Margaret C. Campbell's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Margaret C. Campbell with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Margaret C. Campbell more than expected).

Fields of papers citing papers by Margaret C. Campbell

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Margaret C. Campbell. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Margaret C. Campbell. The network helps show where Margaret C. Campbell may publish in the future.

Co-authorship network of co-authors of Margaret C. Campbell

This figure shows the co-authorship network connecting the top 25 collaborators of Margaret C. Campbell. A scholar is included among the top collaborators of Margaret C. Campbell based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Margaret C. Campbell. Margaret C. Campbell is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Campbell, Margaret C. & Linda L. Price. (2021). Three Themes for the Future of Brands in a Changing Consumer Marketplace. Journal of Consumer Research. 48(4). 517–526. 12 indexed citations

Campbell, Margaret C., et al.. (2019). Kids, Caregivers, and Cartoons: The Impact of Licensed Characters on Food Choices and Consumption. Journal of Public Policy & Marketing. 38(2). 214–231. 27 indexed citations

Campbell, Margaret C., et al.. (2018). When Buffers Backfire: Corporate Social Responsibility Reputation and Consumer Response to Corporate Ethical Transgressions. ACR North American Advances. 1 indexed citations

Inman, J. Jeffrey, Margaret C. Campbell, Amna Kirmani, & Linda L. Price. (2018). Our Vision for the Journal of Consumer Research: It’s All about the Consumer. Journal of Consumer Research. 44(5). 955–959. 52 indexed citations

Campbell, Margaret C.. (2017). Consumer Research Contribution: Love It Or Leave It. ACR North American Advances.

Campbell, Margaret C., et al.. (2015). Kids, cartoons, and cookies: Stereotype priming effects on children's food consumption. Journal of Consumer Psychology. 26(2). 257–264. 35 indexed citations

Campbell, Margaret C. & Caleb Warren. (2014). The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back. Journal of Consumer Research. 41(5). 1316–1331. 28 indexed citations

Warren, Caleb & Margaret C. Campbell. (2014). What Makes Things Cool? How Autonomy Influences Perceived Coolness. Journal of Consumer Research. 41(2). 543–563. 174 indexed citations

Warren, Caleb & Margaret C. Campbell. (2012). A Risk of Meaning Transfer: Are Negative Associations More Likely to Transfer ThanPositive Associations?. 4 indexed citations

10.

Campbell, Margaret C. & Caleb Warren. (2012). A risk of meaning transfer: Are negative associations more likely to transfer than positive associations?. Social Influence. 7(3). 172–192. 49 indexed citations

11.

Warren, Caleb & Margaret C. Campbell. (2011). What Makes Things Cool? How Autonomy Influences Perceptions of Coolness. ACR North American Advances. 1 indexed citations

12.

Boven, Leaf Van, Margaret C. Campbell, & Thomas Gilovich. (2010). Stigmatizing Materialism: On Stereotypes and Impressions of Materialistic and Experiential Pursuits. Personality and Social Psychology Bulletin. 36(4). 551–563. 149 indexed citations

13.

Gilovich, Thomas, Margaret C. Campbell, & Leaf Van Boven. (2010). Stigmatizing Materialism: On Stereotypes and Impressions of Materialistic and Experiential Pursuits. 1 indexed citations

14.

Campbell, Margaret C.. (2008). The Role of Inferences of Impact on Perceptions of Price (Un)Fairness. ACR North American Advances. 1 indexed citations

15.

Campbell, Margaret C.. (2007). “Says Who?!” how the Source of Price Information and Affect Influence Perceived Price (Un)fairness. Journal of Marketing Research. 44(2). 261–271. 259 indexed citations

16.

Osselaer, Stijn M. J. van, Suresh Ramanathan, Margaret C. Campbell, et al.. (2005). Choice Based on Goals. Marketing Letters. 16(3-4). 335–346. 63 indexed citations

17.

Kirmani, Amna & Margaret C. Campbell. (2004). Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion. Journal of Consumer Research. 31(3). 573–582. 230 indexed citations

18.

Campbell, Margaret C. & Amna Kirmani. (2000). Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent. Journal of Consumer Research. 27(1). 69–83. 967 indexed citations breakdown →

19.

Campbell, Margaret C. & Jennifer Aaker. (1996). Special Session Summary the Role of Role in Consumers' Responses to Advertising, Sales, and Service Interactions. ACR North American Advances. 2 indexed citations

20.

Campbell, Margaret C.. (1995). When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments. Journal of Consumer Psychology. 4(3). 225–254. 409 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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