Wayne D. Hoyer

112 papers and 13.9k indexed citations i.

About

Wayne D. Hoyer is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Wayne D. Hoyer has authored 112 papers receiving a total of 13.9k indexed citations (citations by other indexed papers that have themselves been cited), including 67 papers in Marketing, 32 papers in Sociology and Political Science and 30 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Wayne D. Hoyer’s work include Consumer Behavior in Brand Consumption and Identification (55 papers), Customer Service Quality and Loyalty (28 papers) and Digital Marketing and Social Media (22 papers). Wayne D. Hoyer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (55 papers), Customer Service Quality and Loyalty (28 papers) and Digital Marketing and Social Media (22 papers). Wayne D. Hoyer collaborates with scholars based in United States, Germany and Switzerland. Wayne D. Hoyer's co-authors include Christian Homburg, Manfred Krafft, Nicole Koschate, J. Jeffrey Inman, Werner Reinartz, Harley Krohmer, Rajagopal Raghunathan, Rebecca Walker Naylor, Bettina Nyffenegger and Steven P. Brown and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Journal of Applied Psychology.

In The Last Decade

Co-authorship network of co-authors of Wayne D. Hoyer

This figure shows the co-authorship network connecting the top 25 collaborators of Wayne D. Hoyer. A scholar is included among the top collaborators of Wayne D. Hoyer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Wayne D. Hoyer. Wayne D. Hoyer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Wayne D. Hoyer

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Wayne D. Hoyer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wayne D. Hoyer. The network helps show where Wayne D. Hoyer may publish in the future.

Countries citing papers authored by Wayne D. Hoyer

Since Specialization
Citations

This map shows the geographic impact of Wayne D. Hoyer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wayne D. Hoyer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wayne D. Hoyer more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026