Wayne D. Hoyer
Impact in
- Marketing top 0.01%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Service and Product Innovation
- Environmental Sustainability in Business
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- Customer Service Quality and Loyalty
Papers in
- Marketing 70
- Consumer Behavior in Brand Consumption and Identification 56
- Consumer Retail Behavior Studies 19
- Consumer Market Behavior and Pricing 14
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- Customer Service Quality and Loyalty 31
- Co-authors
- Christian HomburgManfred KrafftNicole KoschateWerner ReinartzJ. Jeffrey InmanHarley KrohmerSteven P. BrownBettina Nyffenegger
- Journals
- Journal of Marketing (19 papers)Journal of the Academy of Marketing Science (12 papers)Journal of Consumer Research (10 papers)Journal of Marketing Research (8 papers)Psychology and Marketing (5 papers)
- Partner nations
- United StatesGermanySwitzerland
In The Last Decade
Wayne D. Hoyer
117 papers receiving 13.5k citations
Hit Papers
Peers
Comparison fields: 5 of 154
- Marketing 9.3k
- Organizational Behavior and Human Resource Management 5.1k
- Information Systems and Management 1.7k
- Tourism, Leisure and Hospitality Management 300
- General Decision Sciences 318
Countries citing papers authored by Wayne D. Hoyer
This map shows the geographic impact of Wayne D. Hoyer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wayne D. Hoyer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wayne D. Hoyer more than expected).
Fields of papers citing papers by Wayne D. Hoyer
This network shows the impact of papers produced by Wayne D. Hoyer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wayne D. Hoyer. The network helps show where Wayne D. Hoyer may publish in the future.
Co-authors
The 25 scholars most cited alongside Wayne D. Hoyer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | A Typology of Consumer Brand Defenders: When Egoists, Justice Fighters and Brand Fans Defend your Brand | 2020 | 1 |
| 3 | Let Your Customer Be King - The Impact of Participative Pricing on Monetary and Behavioral Outcomes and Mediating Effects | 2016 | 1 |
| 4 | Eating Healthy or Feeling Empty? How the 'Healthy=Less Filling' Intuition Influences Satiety | 2015 | 1 |
| 5 | 2010 | 128 | |
| 6 | The fit between brand personality and consumers' self. The importance of actual versus ideal self for brand performance | 2009 | 2 |
| 7 | Market Mavens and Opinion Leaders: Are They the Same or Different? | 2007 | 2 |
| 8 | 1993 | 96 | |
| 9 | The Relationship Between Need For Cognition and Other Individual Difference Variables: a Two-Dimensional Framework | 1989 | 15 |
| 10 | Choice Strategies and Involvement: a Cross-Cultural Analysis | 1989 | 7 |
| 11 | Measuring Miscomprehension: a Comparison of Alternate Formats | 1986 | 3 |
| 12 | Planned versus impulse purchase behavior. | 1986 | 275 |
| 13 | Variety Seeking As an Explanation For Exploratory Purchase Behavior: a Theoretical Model | 1984 | 72 |
| 14 | 1983 | 15 | |
| 15 | The Impact of Repetition on Advertisement Misconprehension and Effectiveness | 1983 | 1 |
| 16 | 1982 | 17 | |
| 17 | 1982 | 15 | |
| 18 | 1982 | 34 | |
| 19 | What If Opinion Leaders Didn't Know More? a Question of Nomological Validity | 1981 | 34 |
| 20 | Psychometric Characteristics of Behavioral Process Data: Preliminary Findings on Validity and Reliability | 1978 | 17 |
About Wayne D. Hoyer
Wayne D. Hoyer is a scholar working on Marketing, Organizational Behavior and Human Resource Management, General Decision Sciences, Applied Psychology and Social Psychology, having authored 122 papers that have together received 15.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (56 papers), Customer Service Quality and Loyalty (31 papers), Digital Marketing and Social Media (23 papers), Consumer Retail Behavior Studies (19 papers), Consumer Market Behavior and Pricing (14 papers), Behavioral Health and Interventions (8 papers), Humor Studies and Applications (6 papers) and Economic and Environmental Valuation (5 papers). The work is most often cited by research in Marketing (9.3k citations), Organizational Behavior and Human Resource Management (5.1k citations), Information Systems and Management (1.7k citations), Tourism, Leisure and Hospitality Management (300 citations) and General Decision Sciences (318 citations). Wayne D. Hoyer has collaborated with scholars based in United States, Germany and Switzerland. Frequent co-authors include Christian Homburg, Manfred Krafft, Nicole Koschate, Werner Reinartz, J. Jeffrey Inman, Harley Krohmer, Steven P. Brown, Bettina Nyffenegger, Rajagopal Raghunathan and Rebecca Walker Naylor. Their work appears in journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Marketing Research and Psychology and Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.