Werner Reinartz
Impact in
- Marketing top 0.02%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Customer churn and segmentation
- Service and Product Innovation
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 60
- Consumer Market Behavior and Pricing 28
- Consumer Retail Behavior Studies 25
- Consumer Behavior in Brand Consumption and Identification 21
- Customer churn and segmentation 14
-
- Customer Service Quality and Loyalty 34
- Co-authors
- V. KumarJörg HenselerMichael HaenleinWolfgang UlagaManfred KrafftWayne D. HoyerPeter C. VerhoefJacquelyn S. Thomas
- Journals
- Journal of Marketing (13 papers)International Journal of Research in Marketing (10 papers)Journal of the Academy of Marketing Science (6 papers)Journal of Marketing Research (4 papers)Journal of Retailing (4 papers)
- Partner nations
- GermanyUnited StatesNetherlands
In The Last Decade
Werner Reinartz
74 papers receiving 11.1k citations
Hit Papers
Peers
Comparison fields: 5 of 157
- Marketing 7.3k
- Organizational Behavior and Human Resource Management 5.8k
- Information Systems and Management 1.8k
- Strategy and Management 2.6k
- Management Information Systems 1.3k
Countries citing papers authored by Werner Reinartz
This map shows the geographic impact of Werner Reinartz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Werner Reinartz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Werner Reinartz more than expected).
Fields of papers citing papers by Werner Reinartz
This network shows the impact of papers produced by Werner Reinartz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Werner Reinartz. The network helps show where Werner Reinartz may publish in the future.
Co-authors
The 25 scholars most cited alongside Werner Reinartz, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 4 | |
| 2 | 2023 | 5 | |
| 3 | 2022 | 5 | |
| 4 | 2021 | 126 | |
| 5 | 2019 | 0 | |
| 6 | 2019 | 2 | |
| 7 | When Customers Are – and Aren’t – OK with Personalized Prices | 2018 | 2 |
| 8 | Price Differentiation and Dispersion in Retailing | 2017 | 2 |
| 9 | 2014 | 29 | |
| 10 | Creativity in Advertising: When It Works and When it Doesn't | 2013 | 80 |
| 11 | Marketing research : applications | 2012 | 2 |
| 12 | An empirical comparison of the efficacy of covariance-based and variance-based SEM Hit paper breakdown → | 2009 | 2262 |
| 13 | 2009 | 179 | |
| 14 | 2008 | 5 | |
| 15 | 2008 | 73 | |
| 16 | Saber qué vender, cuándo y a quién | 2006 | 9 |
| 17 | The CRM Process: Its Measurement and Impact on Performance | 2004 | 58 |
| 18 | 2002 | 24 | |
| 19 | 2002 | 54 | |
| 20 | Überprüfung des Zusammenhangs von Kundenbindung und Kundenertragswert | 2001 | 3 |
About Werner Reinartz
Werner Reinartz is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management, Strategy and Management and Management Information Systems, having authored 77 papers that have together received 12.3k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (34 papers), Consumer Market Behavior and Pricing (28 papers), Consumer Retail Behavior Studies (25 papers), Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (14 papers), Customer churn and segmentation (14 papers), Digital Platforms and Economics (6 papers) and Quality and Supply Management (4 papers). The work is most often cited by research in Marketing (7.3k citations), Organizational Behavior and Human Resource Management (5.8k citations), Information Systems and Management (1.8k citations), Strategy and Management (2.6k citations) and Management Information Systems (1.3k citations). Werner Reinartz has collaborated with scholars based in Germany, United States and Netherlands. Frequent co-authors include V. Kumar, Jörg Henseler, Michael Haenlein, Wolfgang Ulaga, Manfred Krafft, V. Kumar, Wayne D. Hoyer, Peter C. Verhoef, Jacquelyn S. Thomas and Pierre Chandon. Their work appears in journals such as Journal of Marketing, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Marketing Research and Journal of Retailing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.