Manfred Krafft
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Service and Product Innovation
- Consumer Market Behavior and Pricing
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- Customer Service Quality and Loyalty
Papers in
- Marketing 37
- Consumer Retail Behavior Studies 16
- Consumer Market Behavior and Pricing 12
- Customer churn and segmentation 11
- Consumer Behavior in Brand Consumption and Identification 8
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- Customer Service Quality and Loyalty 20
- Co-authors
- Werner ReinartzWayne D. HoyerPeter C. VerhoefSiddharth S. SinghMatilda DorotićRajesh ChandyMurali K. MantralaHolger Ernst
- Journals
- International Journal of Research in Marketing (7 papers)Journal of the Academy of Marketing Science (4 papers)Journal of Retailing (4 papers)Journal of Marketing (3 papers)Journal of Interactive Marketing (3 papers)
- Partner nations
- GermanyUnited StatesNetherlands
In The Last Decade
Manfred Krafft
64 papers receiving 4.1k citations
Hit Papers
Peers
Comparison fields: 5 of 105
- Marketing 2.5k
- Organizational Behavior and Human Resource Management 2.2k
- Information Systems and Management 922
- Strategy and Management 1.0k
- Business and International Management 113
Countries citing papers authored by Manfred Krafft
This map shows the geographic impact of Manfred Krafft's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Manfred Krafft with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Manfred Krafft more than expected).
Fields of papers citing papers by Manfred Krafft
This network shows the impact of papers produced by Manfred Krafft. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Manfred Krafft. The network helps show where Manfred Krafft may publish in the future.
Co-authors
The 25 scholars most cited alongside Manfred Krafft, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 2 | |
| 2 | 2023 | 23 | |
| 3 | 2023 | 4 | |
| 4 | 2022 | 0 | |
| 5 | 2020 | 49 | |
| 6 | 2017 | 6 | |
| 7 | 2017 | 1 | |
| 8 | 2015 | 47 | |
| 9 | 2012 | 40 | |
| 10 | 2011 | 149 | |
| 11 | 2008 | 0 | |
| 12 | 2007 | 5 | |
| 13 | Valuation of Customers in Growth Companies - a Scenario Based Model | 2005 | 5 |
| 14 | Optimizing Rhenania´s Direct Marketing Business through Dynamic Multi-Level Modeling (DMLM) in a Multi-Catalog-Brand Environment | 2004 | 46 |
| 15 | The CRM Process: Its Measurement and Impact on Performance | 2004 | 58 |
| 16 | Die Wirkungen informations- bzw. anbahnungsbezogener Leistungen im E-Commerce auf die Kundenzufriedenheit und Kundenbindung | 2003 | 1 |
| 17 | Überprüfung des Zusammenhangs von Kundenbindung und Kundenertragswert | 2001 | 3 |
| 18 | Regeln zur fast-optimalen Bestimmung des Angebotsaufwandes | 2000 | 3 |
| 19 | 1999 | 128 | |
| 20 | Zur relativen Aussagekraft und Eignung von Ansätzen der neuen Institutionenlehre für die Absatzformwahl sowie die Entlohnung von Verkaufsaußendienstmitarbeitern | 1995 | 3 |
About Manfred Krafft
Manfred Krafft is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, Management Information Systems and Information Systems and Management, having authored 73 papers that have together received 4.6k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (20 papers), Consumer Retail Behavior Studies (16 papers), Consumer Market Behavior and Pricing (12 papers), Digital Marketing and Social Media (12 papers), Corporate Governance and Management (12 papers), Customer churn and segmentation (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Business Strategy and Innovation (5 papers). The work is most often cited by research in Marketing (2.5k citations), Organizational Behavior and Human Resource Management (2.2k citations), Information Systems and Management (922 citations), Strategy and Management (1.0k citations) and Business and International Management (113 citations). Manfred Krafft has collaborated with scholars based in Germany, United States and Netherlands. Frequent co-authors include Werner Reinartz, Wayne D. Hoyer, Peter C. Verhoef, Siddharth S. Singh, Matilda Dorotić, Rajesh Chandy, Murali K. Mantrala, Holger Ernst, Arnd Huchzermeier and Sönke Albers. Their work appears in journals such as International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Marketing and Journal of Interactive Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.