Jacquelyn S. Thomas

4.5k total citations · 2 hit papers
23 papers, 2.9k citations indexed

About

Jacquelyn S. Thomas is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Strategy and Management. According to data from OpenAlex, Jacquelyn S. Thomas has authored 23 papers receiving a total of 2.9k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 5 papers in Strategy and Management. Recurrent topics in Jacquelyn S. Thomas's work include Customer Service Quality and Loyalty (11 papers), Consumer Market Behavior and Pricing (11 papers) and Consumer Retail Behavior Studies (9 papers). Jacquelyn S. Thomas is often cited by papers focused on Customer Service Quality and Loyalty (11 papers), Consumer Market Behavior and Pricing (11 papers) and Consumer Retail Behavior Studies (9 papers). Jacquelyn S. Thomas collaborates with scholars based in United States, Germany and Netherlands. Jacquelyn S. Thomas's co-authors include Werner Reinartz, V. Kumar, Robert C. Blattberg, Peter C. Verhoef, Scott A. Neslin, M.L. Teerling, Dhruv Grewal, Venkatesh Shankar, Gary Getz and Ursula Y. Sullivan and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science.

In The Last Decade

Jacquelyn S. Thomas

22 papers receiving 2.6k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Challenges and Opportunities in Multichannel Customer Management

2006 753 citations Scott A. Neslin, Dhruv Grewal et al. Journal of Service Research profile →
Balancing Acquisition and Retention Resources to Maximize Customer Profitability

2004 504 citations Werner Reinartz, Jacquelyn S. Thomas et al. Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Jacquelyn S. Thomas United States	17	2.3k	1.6k	712	493	373	23	2.9k
Annika Ravald Finland	9	1.5k 0.7×	1.5k 0.9×	747 1.0×	572 1.2×	348 0.9×	17	2.4k
Mark Colgate New Zealand	18	1.8k 0.8×	1.8k 1.1×	790 1.1×	390 0.8×	574 1.5×	25	2.7k
Roger H. Hallowell United States	9	1.0k 0.4×	1.4k 0.9×	581 0.8×	327 0.7×	509 1.4×	19	2.0k
Atul Parvatiyar United States	15	1.1k 0.5×	1.2k 0.8×	612 0.9×	619 1.3×	306 0.8×	23	2.0k
Merlin Stone United Kingdom	23	848 0.4×	881 0.6×	587 0.8×	498 1.0×	429 1.2×	131	2.1k
Don Peppers United States	16	1.1k 0.5×	1.1k 0.7×	655 0.9×	445 0.9×	459 1.2×	28	2.1k
Thorsten Wiesel Germany	11	1.4k 0.6×	881 0.6×	1.2k 1.7×	245 0.5×	425 1.1×	30	2.0k
Douglas Bowman United States	14	1.1k 0.5×	801 0.5×	400 0.6×	428 0.9×	185 0.5×	24	1.7k
Rodolfo Vázquez‐Casielles Spain	21	861 0.4×	999 0.6×	662 0.9×	311 0.6×	335 0.9×	35	1.7k
Devanathan Sudharshan United States	21	944 0.4×	946 0.6×	488 0.7×	623 1.3×	239 0.6×	52	2.0k

Countries citing papers authored by Jacquelyn S. Thomas

Since Specialization

Citations

This map shows the geographic impact of Jacquelyn S. Thomas's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jacquelyn S. Thomas with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jacquelyn S. Thomas more than expected).

Fields of papers citing papers by Jacquelyn S. Thomas

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jacquelyn S. Thomas. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jacquelyn S. Thomas. The network helps show where Jacquelyn S. Thomas may publish in the future.

Co-authorship network of co-authors of Jacquelyn S. Thomas

This figure shows the co-authorship network connecting the top 25 collaborators of Jacquelyn S. Thomas. A scholar is included among the top collaborators of Jacquelyn S. Thomas based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jacquelyn S. Thomas. Jacquelyn S. Thomas is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Thomas, Jacquelyn S., et al.. (2023). DEI Brand Activism on Social Media: A Brand Marketing and Social-Political Activism Comparison. SSRN Electronic Journal.

Thomas, Jacquelyn S., Chaoqun Chen, & Dawn Iacobucci. (2022). Email Marketing as a Tool for Strategic Persuasion. Journal of Interactive Marketing. 57(3). 377–392. 22 indexed citations

Thomas, Jacquelyn S. & Pradeep K. Chintagunta. (2022). Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media”. Marketing Science. 41(6). 1045–1052. 6 indexed citations

Thomas, Jacquelyn S., Sandy D. Jap, William R. Dillon, & Richard A. Briesch. (2021). Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms. Journal of Interactive Marketing. 55(1). 31–51. 7 indexed citations

Pick, Doreén, Jacquelyn S. Thomas, Sebastian Tillmanns, & Manfred Krafft. (2015). Customer win-back: the role of attributions and perceptions in customers’ willingness to return. Journal of the Academy of Marketing Science. 44(2). 218–240. 47 indexed citations

Gopinath, Shyam, Jacquelyn S. Thomas, & Lakshman Krishnamurthi. (2014). Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance. Marketing Science. 33(2). 241–258. 152 indexed citations

Dekimpe, Marnik G., Katrijn Gielens, Jagmohan S. Raju, & Jacquelyn S. Thomas. (2011). Strategic Assortment Decisions in Information-Intensive and Turbulent Environments. Journal of Retailing. 87. S17–S28. 40 indexed citations

Schilke, Oliver, Martin Reimann, & Jacquelyn S. Thomas. (2009). When Does International Marketing Standardization Matter to Firm Performance?. Journal of International Marketing. 17(4). 24–46. 115 indexed citations

Reimann, Martin, Oliver Schilke, & Jacquelyn S. Thomas. (2009). Customer relationship management and firm performance: the mediating role of business strategy. Journal of the Academy of Marketing Science. 38(3). 326–346. 17 indexed citations

10.

Reinartz, Werner, et al.. (2008). Investigating cross-buying and customer loyalty. Journal of Interactive Marketing. 22(1). 5–20. 69 indexed citations

11.

Arora, Neeraj, Xavier Drèze, Anindya Ghose, et al.. (2008). Putting one-to-one marketing to work: Personalization, customization, and choice. Marketing Letters. 19(3-4). 305–321. 36 indexed citations

12.

Neslin, Scott A., Dhruv Grewal, Venkatesh Shankar, et al.. (2006). Challenges and Opportunities in Multichannel Customer Management. Journal of Service Research. 9(2). 95–112. 753 indexed citations breakdown →

13.

Thomas, Jacquelyn S. & Ursula Y. Sullivan. (2005). Managing Marketing Communications with Multichannel Customers. Journal of Marketing. 69(4). 239–251. 209 indexed citations

14.

Thomas, Jacquelyn S., Werner Reinartz, & V. Kumar. (2004). Getting the most out of all your customers.. PubMed. 82(7-8). 116–23, 188. 59 indexed citations

15.

Reinartz, Werner, Jacquelyn S. Thomas, & V. Kumar. (2004). Balancing Acquisition and Retention Resources to Maximize Customer Profitability. Journal of Marketing. 69(1). 63–79. 504 indexed citations breakdown →

16.

Thomas, Jacquelyn S., Robert C. Blattberg, & Edward J. Fox. (2004). Recapturing Lost Customers. Journal of Marketing Research. 41(1). 31–45. 154 indexed citations

17.

Hogan, John, Donald R. Lehmann, María Merino, et al.. (2002). Linking Customer Assets to Financial Performance. Journal of Service Research. 5(1). 26–38. 134 indexed citations

18.

Thomas, Jacquelyn S.. (2001). A Methodology for Linking Customer Acquisition to Customer Retention. Journal of Marketing Research. 38(2). 262–268. 212 indexed citations

19.

Thomas, Jacquelyn S.. (1997). Econometric Analysis of Customer Retention in an Aviation Trade Organization. Transportation Research Record Journal of the Transportation Research Board. 1567(1). 33–40. 2 indexed citations

20.

Thomas, Jacquelyn S.. (1978). Marketing family planning.. PubMed. 16(10). 4–5. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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