Jörg Henseler

84.5k citations
178 papers · 51.6k indexed · 17 hit papers · h-index 52

Impact in

  • Marketing top 0.01%
    • Environmental Sustainability in Business
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Technology Adoption and User Behaviour

Papers in

Jörg Henseler

165 papers receiving 49.3k citations

Hit Papers

Assessing the overall fit of composite models estimated by partial least squares path modeling 2022 · 130 citations
13020092026201420205.0k10.0k15.0k20.0k

Peers

Jörg Henseler
Comparison fields: 5 of 210
  • Marketing 14.6k
  • Information Systems and Management 10.4k
  • Organizational Behavior and Human Resource Management 11.6k
  • Business and International Management 2.1k
  • Strategy and Management 11.1k
Replace Joe F. Hair with:
Joe F. Hair United States
Youjae Yi South Korea
G. Tomas M. Hult United States
Jeong Yeon Lee United States
Nathan P. Podsakoff United States
Joseph F. Hair United States
Shelby D. Hunt United States
David W. Gerbing United States
James C. Anderson United States
R. Edward Freeman United States
Jörg Henseler relative to Joe F. Hair United States Joe F. Hair's profile →
Citations per field
00.5×1.5×1.9×
Joe F. Hair · 1×
Citations per year

Countries citing papers authored by Jörg Henseler

Since Specialization
Citations

This map shows the geographic impact of Jörg Henseler's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jörg Henseler with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jörg Henseler more than expected).

Fields of papers citing papers by Jörg Henseler

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jörg Henseler. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jörg Henseler. The network helps show where Jörg Henseler may publish in the future.

Co-authors

The 25 scholars most cited alongside Jörg Henseler, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Jörg Henseler Line = papers co-authored together Jörg Henseler links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown
#Work
1 20251
2 20252
3 20252
4 20250
5 202411
6 202312
7 20237
8 202211
9 20229
10 201933
11 2018138
12
Some inconvenient truths about PLS path modeling
20175
13
How to Address Endogeneity in Partial Least Squares Path Modeling
201631
14
Using PLS path modeling in new technology research: updated guidelines
Hit paper breakdown →
20164810
15 201580
16
A Model of Response Strategies in Strategic Alliances: A PLS Analysis of a Circumplex Structure
20122
17 20121
18
PLS-MGA: A Non-Parametric Approach to Partial Least Squares-based Multi-Group Analysis
201286
19 20065
20
Kundenwert als Baustein zum Unternehmenswert
20031

About Jörg Henseler

Jörg Henseler is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, Tourism, Leisure and Hospitality Management and Management Science and Operations Research, having authored 178 papers that have together received 51.6k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (43 papers), Consumer Behavior in Brand Consumption and Identification (29 papers), Technology Adoption and User Behaviour (25 papers), Digital Marketing and Social Media (22 papers), Consumer Retail Behavior Studies (13 papers), Sensory Analysis and Statistical Methods (11 papers), Innovation and Knowledge Management (10 papers) and Service and Product Innovation (9 papers). The work is most often cited by research in Marketing (14.6k citations), Information Systems and Management (10.4k citations), Organizational Behavior and Human Resource Management (11.6k citations), Business and International Management (2.1k citations) and Strategy and Management (11.1k citations). Jörg Henseler has collaborated with scholars based in Netherlands, Portugal and Germany. Frequent co-authors include Christian M. Ringle, Marko Sarstedt, Theo K. Dijkstra, Geoffrey S. Hubona, Wynne W. Chin, Michael Haenlein, Werner Reinartz, Florian Schuberth, Rudolf R. Sinkovics and Vincenzo Esposito Vinzi. Their work appears in journals such as Industrial Management & Data Systems, Journal of Business Research, Frontiers in Psychology, Journal of Brand Management and Industrial Marketing Management.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026