S. Sriram
- Marketing top 0.5%
- Organizational Behavior and Human Resource Management top 2%
- Sociology and Political Science top 5%
- Strategy and Management top 5%
- Economics and Econometrics top 10%
- Co-authors
- V. KumarPuneet ManchandaPradeep K. ChintaguntaBruce G. S. HardieСунил ГуптаDominique M. HanssensНалини РавишанкерManohar U. Kalwani
- Topics
- Consumer Market Behavior and Pricing (22 papers)Digital Platforms and Economics (12 papers)Innovation Diffusion and Forecasting (6 papers)
- Partner nations
- United StatesSingaporeSpain
In The Last Decade
S. Sriram
37 papers receiving 1.1k citations
Peers
Comparison fields: 5 of 89
- Marketing 897
- Organizational Behavior and Human Resource Management 321
- Sociology and Political Science 317
- Strategy and Management 258
- Economics and Econometrics 145
Countries citing papers authored by S. Sriram
This map shows the geographic impact of S. Sriram's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by S. Sriram with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites S. Sriram more than expected).
Fields of papers citing papers by S. Sriram
This network shows the impact of papers produced by S. Sriram. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by S. Sriram. The network helps show where S. Sriram may publish in the future.
Co-authorship network of co-authors of S. Sriram
This figure shows the co-authorship network connecting the top 25 collaborators of S. Sriram. A scholar is included among the top collaborators of S. Sriram based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with S. Sriram. S. Sriram is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 1 | |
| 3 | 5 | |
| 4 | 25 | |
| 5 | 33 | |
| 6 | 38 | |
| 7 | 7 | |
| 8 | 6 | |
| 9 | 2 | |
| 10 | 0 | |
| 11 | 32 | |
| 12 | 66 | |
| 13 | A STUDY ON CUSTOMERS BRAND PREFERENCE IN SUVS AND MUVS: EFFECT OF MARKETING MIX VARIABLES | 7 |
| 14 | Competitive Advantage through Mergers and Acquisitions for Indian Pharmaceutical Companies | 2 |
| 15 | Marketing research : applications | 2 |
| 16 | 4 | |
| 17 | 141 | |
| 18 | 7 | |
| 19 | 8 | |
| 20 | Understanding the Simultaneous Effects of Category Fit and Order of Entry on Consumer Perceptions of Brand Extensions | 1 |
About S. Sriram
S. Sriram is a scholar working on Marketing, Strategy and Management and Management Science and Operations Research, having authored 39 papers that have together received 1.3k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (22 papers), Digital Platforms and Economics (12 papers) and Innovation Diffusion and Forecasting (6 papers). The work is most often cited by research in Marketing (897 citations), Organizational Behavior and Human Resource Management (321 citations) and Strategy and Management (258 citations). S. Sriram has collaborated with scholars based in United States, Singapore and Spain. Frequent co-authors include V. Kumar, Puneet Manchanda, Pradeep K. Chintagunta, Bruce G. S. Hardie, Сунил Гупта, Dominique M. Hanssens, Налини Равишанкер, Manohar U. Kalwani, Subramanian Balachander and Shrihari Sridhar. Their work appears in journals such as Journal of Marketing, Management Science and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.