Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if any of the following hold:
it has ≥500 total citations;
it reaches ≥1.5× the top-1% citation threshold for papers in the same subfield and year (the
threshold is the minimum needed to enter the top 1%, not the average within it);
it reaches the top citation threshold in at least one of its specific research topics.
1970Marketing Research
Peers
V. Kumar
Comparison fields: 5 of 143
Marketing825
Organizational Behavior and Human Resource Management678
This map shows the geographic impact of V. Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by V. Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites V. Kumar more than expected).
This network shows the impact of papers produced by V. Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by V. Kumar. The network helps show where V. Kumar may publish in the future.
Co-authorship network
The 9 scholars most cited alongside V. Kumar, linked wherever they have
co-authored with each other. Click a name or a connecting line to browse the papers they
share.
Border = papers with V. KumarLine = papers co-authored togetherV. Kumar links everyone, so they are left out of the graph.
V. Kumar is a scholar working on Management of Technology and Innovation, Strategy and Management, General Economics, Econometrics and Finance, Health and Demography, having authored 8 papers that have together received 2.2k indexed citations. Recurring topics across this work include Global trade and economics (1 paper), Digital Innovation in Industries (1 paper), Social and Behavioral Studies (1 paper), International Business and FDI (1 paper), Regional Socio-Economic Development Trends (1 paper), Regional Economic Development and Innovation (1 paper) and Merger and Competition Analysis (1 paper). The work is most often cited by research in Marketing (825 citations), Organizational Behavior and Human Resource Management (678 citations), Tourism, Leisure and Hospitality Management (92 citations), Information Systems and Management (256 citations) and Strategy and Management (461 citations). V. Kumar has collaborated with scholars based in United States. Frequent co-authors include George S. Day, David A. Aaker, David J. Luck, Nancy D. Albers‐Miller, S. Sriram, Timothy Bohling, Robert P. Leone, Werner Reinartz and Jagdish N. Sheth. Their work appears in journals such as Sage eBooks, John Wiley & Sons eBooks and Journal of Direct Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.