Wolfgang Ulaga
- Marketing top 0.05%
- Organizational Behavior and Human Resource Management top 0.1%
- Strategy and Management top 0.5%
- Sociology and Political Science top 0.5%
- Management Information Systems top 0.5%
- Co-authors
- Andreas EggertWerner ReinartzFrank JacobAlexander HaasHarri TerhoJens HogreveAjay K. KohliJames M. Loveland
- Topics
- Customer Service Quality and Loyalty (41 papers)Service and Product Innovation (24 papers)Consumer Retail Behavior Studies (18 papers)
- Journals
- Journal of MarketingJournal of Business ResearchJournal of the Academy of Marketing Science
- Partner nations
- GermanyFranceUnited States
In The Last Decade
Wolfgang Ulaga
52 papers receiving 6.5k citations
Hit Papers
Peers
Comparison fields: 5 of 112
- Marketing 4.6k
- Organizational Behavior and Human Resource Management 4.5k
- Strategy and Management 2.4k
- Sociology and Political Science 1.6k
- Management Information Systems 1.3k
Countries citing papers authored by Wolfgang Ulaga
This map shows the geographic impact of Wolfgang Ulaga's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wolfgang Ulaga with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wolfgang Ulaga more than expected).
Fields of papers citing papers by Wolfgang Ulaga
This network shows the impact of papers produced by Wolfgang Ulaga. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wolfgang Ulaga. The network helps show where Wolfgang Ulaga may publish in the future.
Co-authorship network of co-authors of Wolfgang Ulaga
This figure shows the co-authorship network connecting the top 25 collaborators of Wolfgang Ulaga. A scholar is included among the top collaborators of Wolfgang Ulaga based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Wolfgang Ulaga. Wolfgang Ulaga is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 3 | |
| 2 | 1 | |
| 3 | 2 | |
| 4 | 4 | |
| 5 | 11 | |
| 6 | 11 | |
| 7 | 33 | |
| 8 | 25 | |
| 9 | A Theories-in-Use Approach to Building Marketing Theorybreakdown → | 282 |
| 10 | 87 | |
| 11 | 82 | |
| 12 | 242 | |
| 13 | From product to service: navigating the transition | 4 |
| 14 | 9 | |
| 15 | 5 | |
| 16 | 164 | |
| 17 | Relationship value and relationship qualitybreakdown → | 515 |
| 18 | 260 | |
| 19 | Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Statusbreakdown → | 622 |
| 20 | 29 |
About Wolfgang Ulaga
Wolfgang Ulaga is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Management Information Systems, having authored 54 papers that have together received 7.2k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (41 papers), Service and Product Innovation (24 papers) and Consumer Retail Behavior Studies (18 papers). The work is most often cited by research in Marketing (4.6k citations), Organizational Behavior and Human Resource Management (4.5k citations) and Strategy and Management (2.4k citations). Wolfgang Ulaga has collaborated with scholars based in Germany, France and United States. Frequent co-authors include Andreas Eggert, Werner Reinartz, Frank Jacob, Alexander Haas, Harri Terho, Jens Hogreve, Ajay K. Kohli, James M. Loveland, Gerald Zaltman and Valarie A. Zeithaml. Their work appears in journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.