Maik Eisenbeiß

2.4k total citations · 1 hit paper
18 papers, 1.1k citations indexed

About

Maik Eisenbeiß is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Maik Eisenbeiß has authored 18 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 8 papers in Sociology and Political Science and 4 papers in Information Systems and Management. Recurrent topics in Maik Eisenbeiß's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Technology Adoption and User Behaviour (4 papers). Maik Eisenbeiß is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Technology Adoption and User Behaviour (4 papers). Maik Eisenbeiß collaborates with scholars based in Germany, United States and Netherlands. Maik Eisenbeiß's co-authors include Alexander Bleier, Tammo H.A. Bijmolt, Aurélie Lemmens, Frank E. Block, Bruce G. S. Hardie, Peter S. H. Leeflang, Klaus Backhaus, Philipp Alexander Freund, Wayne D. Hoyer and Göran Kauermann and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Maik Eisenbeiß

16 papers receiving 1.0k citations

Hit Papers

The Importance of Trust for Personalized Online Advertising 2015 2026 2018 2022 2015 100 200 300
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. The Importance of Trust for Personalized Online Advertising
    2015 309 citations Alexander Bleier, Maik Eisenbeiß Journal of Retailing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Maik Eisenbeiß Germany 11 737 607 330 281 90 18 1.1k
Rebecca Jen-Hui Wang United States 8 788 1.1× 748 1.2× 393 1.2× 288 1.0× 91 1.0× 13 1.3k
Alexander Bleier Germany 10 865 1.2× 684 1.1× 361 1.1× 174 0.6× 105 1.2× 14 1.3k
Moutusy Maity India 13 516 0.7× 433 0.7× 259 0.8× 178 0.6× 67 0.7× 35 863
Rebeca San José Cabezudo Spain 19 579 0.8× 510 0.8× 334 1.0× 238 0.8× 67 0.7× 46 997
Xiaoyu Xu China 16 1.0k 1.4× 693 1.1× 673 2.0× 276 1.0× 66 0.7× 41 1.5k
Junyun Liao China 20 920 1.2× 717 1.2× 428 1.3× 286 1.0× 67 0.7× 52 1.3k
Ana Babić Rosario United States 5 943 1.3× 651 1.1× 310 0.9× 228 0.8× 81 0.9× 7 1.2k
Gwarlann de Kerviler France 8 788 1.1× 541 0.9× 324 1.0× 144 0.5× 63 0.7× 14 1.1k
Nada Nasr Bechwati United States 11 485 0.7× 624 1.0× 206 0.6× 347 1.2× 96 1.1× 17 996
Pedro Torres Portugal 16 659 0.9× 524 0.9× 186 0.6× 228 0.8× 172 1.9× 41 1.1k

Countries citing papers authored by Maik Eisenbeiß

Since Specialization
Citations

This map shows the geographic impact of Maik Eisenbeiß's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Maik Eisenbeiß with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Maik Eisenbeiß more than expected).

Fields of papers citing papers by Maik Eisenbeiß

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Maik Eisenbeiß. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Maik Eisenbeiß. The network helps show where Maik Eisenbeiß may publish in the future.

Co-authorship network of co-authors of Maik Eisenbeiß

This figure shows the co-authorship network connecting the top 25 collaborators of Maik Eisenbeiß. A scholar is included among the top collaborators of Maik Eisenbeiß based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Maik Eisenbeiß. Maik Eisenbeiß is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

18 of 18 papers shown
1.
Eisenbeiß, Maik, et al.. (2023). Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success. Journal of the Academy of Marketing Science. 52(3). 736–761. 5 indexed citations
2.
Meffert, Heribert, Christoph Burmann, Manfred Kirchgeorg, & Maik Eisenbeiß. (2023). Marketing.
3.
Poeppelbuss, Jens, et al.. (2022). Design Principles for Personalized Assistance Systems That Respect Privacy. AIS Transactions on Human-Computer Interaction. 14(4). 461–489. 1 indexed citations
4.
Eisenbeiß, Maik, et al.. (2022). Determinants of consumers’ attitudes towards digital advertising – A meta-analytic comparison across time and touchpoints. Journal of Business Research. 153. 445–466. 14 indexed citations
5.
Eisenbeiß, Maik, et al.. (2022). Social media marketing for equity crowdfunding: Which posts trigger investment decisions?. Finance research letters. 52. 103370–103370. 11 indexed citations
6.
Eisenbeiß, Maik, et al.. (2022). Social Media Marketing for Equity Crowdfunding: Which Posts Trigger Investment Decisions?. SSRN Electronic Journal. 3 indexed citations
7.
Poeppelbuss, Jens, et al.. (2021). Privacy-Centered Design Principles for Employee-Determined Data Collection and Use in Personalized Assistance Systems. Journal of the Association for Information Systems. 1 indexed citations
8.
Eisenbeiß, Maik, et al.. (2021). Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior. Journal of Marketing. 86(4). 95–117. 17 indexed citations
9.
Meffert, Heribert, Christoph Burmann, Manfred Kirchgeorg, & Maik Eisenbeiß. (2018). Marketing. 17 indexed citations
10.
Eisenbeiß, Maik, et al.. (2015). What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type. International Journal of Research in Marketing. 32(4). 387–397. 2 indexed citations
11.
Bleier, Alexander & Maik Eisenbeiß. (2015). Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where. Marketing Science. 34(5). 669–688. 233 indexed citations
12.
Bleier, Alexander & Maik Eisenbeiß. (2015). The Importance of Trust for Personalized Online Advertising. Journal of Retailing. 91(3). 390–409. 309 indexed citations breakdown →
13.
Eisenbeiß, Maik, et al.. (2014). Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers?. Journal of the Academy of Marketing Science. 42(3). 242–263. 65 indexed citations
14.
Dost, Florian, Robert L. Wilken, Maik Eisenbeiß, & Bernd Skiera. (2014). On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges. Journal of Retailing. 90(3). 393–407. 14 indexed citations
15.
Eisenbeiß, Maik, et al.. (2011). “The (Real) World is not Enough:” Motivational Drivers and User Behavior in Virtual Worlds. Journal of Interactive Marketing. 26(1). 4–20. 78 indexed citations
16.
Bijmolt, Tammo H.A., Peter S. H. Leeflang, Frank E. Block, et al.. (2010). Analytics for Customer Engagement. Journal of Service Research. 13(3). 341–356. 311 indexed citations
17.
Backhaus, Klaus, et al.. (2009). How to Win a Standard Contest - The Cases of VHS versus Betamax and Blu-Ray Disc versus HD DVD. 2 indexed citations
18.
Eisenbeiß, Maik, Göran Kauermann, & Willi Semmler. (2007). Estimating Beta-Coefficients of German Stock Data: A Non-Parametric Approach. European Journal of Finance. 13(6). 503–522. 21 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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