Peter C. Verhoef

35.6k citations
184 papers · 23.6k indexed · 11 hit papers · h-index 65

Impact in

  • Marketing top 0.01%
    • Consumer Retail Behavior Studies
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Market Behavior and Pricing
    • Service and Product Innovation
    • Customer churn and segmentation
    • Customer Service Quality and Loyalty

Papers in

Peter C. Verhoef

172 papers receiving 21.7k citations

Hit Papers

Digital transformation: A multidisciplinary reflection and research agenda 2019 · 2.6k citations
2.6k200220262010201850010001.5k2.0k2.5k

Peers

Peter C. Verhoef
Comparison fields: 5 of 158
  • Marketing 16.1k
  • Organizational Behavior and Human Resource Management 10.1k
  • Information Systems and Management 3.6k
  • Strategy and Management 3.5k
  • Tourism, Leisure and Hospitality Management 294
Replace Roland T. Rust with:
Roland T. Rust United States
Ruth N. Bolton United States
Christian Grönroos Finland
Christian Homburg Germany
Martin Wetzels Netherlands
J. Joseph Cronin United States
Dhruv Grewal United States
Mary Jo Bitner United States
Donald R. Lehmann United States
Werner Reinartz Germany
Peter C. Verhoef relative to Roland T. Rust United States Roland T. Rust's profile →
Citations per field
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Citations per year

Countries citing papers authored by Peter C. Verhoef

Since Specialization
Citations

This map shows the geographic impact of Peter C. Verhoef's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Peter C. Verhoef with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Peter C. Verhoef more than expected).

Fields of papers citing papers by Peter C. Verhoef

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Peter C. Verhoef. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Peter C. Verhoef. The network helps show where Peter C. Verhoef may publish in the future.

Co-authorship network

The 25 scholars most cited alongside Peter C. Verhoef, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Peter C. Verhoef Line = papers co-authored together Peter C. Verhoef links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown
#Work
1 20242
2 202335
3
When It Takes Three to Tango in the Digital Transformation Age: Synergies between Digital Orientation, Change Commitment and Organizational Agility
20204
4
The Value of Being Different: Industry Digital Fashion, Firm Digital Skills and Financial Performance.
20201
5
Digital Readiness:Construct Development and Empirical Validation
201910
6
Digital transformation: A multidisciplinary reflection and research agenda
Hit paper breakdown →
20192556
7
The Impact of a Homogenous Versus a Prototypical Web Design on Online Retail Patronage for Multichannel Providers
20151
8
'Operationalisering' van klantgerichtheid: omgaan met onvermijdelijke dilemma's
20130
9
Klant centraal - Inzichten uit de marketingwetenschap
20130
10
The Effect of Search Channel Elimination on Purchase Incidence, Order Size and Channel Choice
20130
11
Handbook of Marketing and Finance
20121
12
Getting marketing back in the boardroom: Understanding the drivers of marketing's influence within the firm
20085
13 2007127
14
Trends in marketing en wetenschap
20061
15
Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions
20043
16
The Theoretical Underpinnings of Customer Asset Management
200223
17
The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development
20027
18
CHANGING PERCEPTIONS AND CHANGING BEHAVIOR IN CUSTOMER RELATIONSHIPS
20011
19
Using Selective Sampling for Binary Choice Models to Reduce Survey Costs
20013
20
Consumer Perception and Evaluation of Waiting Time
20006

About Peter C. Verhoef

Peter C. Verhoef is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, Management of Technology and Innovation and Tourism, Leisure and Hospitality Management, having authored 184 papers that have together received 23.6k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (78 papers), Consumer Retail Behavior Studies (76 papers), Consumer Market Behavior and Pricing (66 papers), Consumer Behavior in Brand Consumption and Identification (43 papers), Digital Marketing and Social Media (32 papers), Customer churn and segmentation (24 papers), Technology Adoption and User Behaviour (16 papers) and Innovation Diffusion and Forecasting (12 papers). The work is most often cited by research in Marketing (16.1k citations), Organizational Behavior and Human Resource Management (10.1k citations), Information Systems and Management (3.6k citations), Strategy and Management (3.5k citations) and Tourism, Leisure and Hospitality Management (294 citations). Peter C. Verhoef has collaborated with scholars based in Netherlands, United States and Germany. Frequent co-authors include Katherine N. Lemon, P.K. Kannan, Jenny van Doorn, J. Jeffrey Inman, Scott A. Neslin, Philip Hans Franses, John Qi Dong, Thijs Broekhuizen, Yakov Bart and Nicolai Etienne Fabian. Their work appears in journals such as International Journal of Research in Marketing, Journal of Interactive Marketing, Journal of Retailing, Journal of Marketing and Marketing Letters.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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