Andreas Kaplan
- Communication top 0.05%
- Information Systems and Management top 0.05%
- Technology Adoption and User Behaviour 6
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification 6
- Customer churn and segmentation 6
- Consumer Retail Behavior Studies 6
- Consumer Market Behavior and Pricing 5
- Health Informatics top 0.1%
- Sociology and Political Science top 0.02%
- Digital Marketing and Social Media 20
- Impact of Technology on Adolescents 7
-
- Customer Service Quality and Loyalty 9
- Co-authors
- Michael HaenleinFrancesca PucciarelliKoen PauwelsYubo ChenKay PetersDetlef SchoderBarak LibaiYakov Bart
- Journals
- Business Horizons (14 papers)The International Journal on Media Management (3 papers)European Management Journal (3 papers)
- Partner nations
- FranceGermanyUnited States
In The Last Decade
Andreas Kaplan
53 papers receiving 16.2k citations
Hit Papers
Peers
Comparison fields: 5 of 211
- Communication 3.5k
- Information Systems and Management 3.3k
- Marketing 3.4k
- Health Informatics 392
- Sociology and Political Science 9.7k
Countries citing papers authored by Andreas Kaplan
This map shows the geographic impact of Andreas Kaplan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Andreas Kaplan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Andreas Kaplan more than expected).
Fields of papers citing papers by Andreas Kaplan
This network shows the impact of papers produced by Andreas Kaplan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Andreas Kaplan. The network helps show where Andreas Kaplan may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Andreas Kaplan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 7 | |
| 2 | 2022 | 4 | |
| 3 | 2021 | 126 | |
| 4 | 2021 | 9 | |
| 5 | 2020 | 0 | |
| 6 | 2019 | 67 | |
| 7 | A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligencebreakdown → | 2019 | 1215 |
| 8 | 2019 | 55 | |
| 9 | 2018 | 1 | |
| 10 | Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligencebreakdown → | 2018 | 1495 |
| 11 | 2011 | 15 | |
| 12 | Consumers, Companies and Virtual Social Worlds: a Qualitative Analysis of Second Life | 2009 | 29 |
| 13 | Utilisation et potentiel commercial des hyperréalités: une analyse qualitative de second life | 2009 | 2 |
| 14 | 2009 | 246 | |
| 15 | Rapprochement entre le marketing et l'administration publique: vers une compréhension globale du potentiel du marketing public | 2009 | 1 |
| 16 | Users of the world, unite! The challenges and opportunities of Social Mediabreakdown → | 2009 | 10055 |
| 17 | 2009 | 37 | |
| 18 | 2006 | 46 | |
| 19 | 2006 | 81 | |
| 20 | 2006 | 29 |
About Andreas Kaplan
Andreas Kaplan is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, Management of Technology and Innovation and Human-Computer Interaction, having authored 55 papers that have together received 18.2k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (20 papers), Customer Service Quality and Loyalty (9 papers), Impact of Technology on Adolescents (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Customer churn and segmentation (6 papers), Technology Adoption and User Behaviour (6 papers), Consumer Retail Behavior Studies (6 papers) and Consumer Market Behavior and Pricing (5 papers). The work is most often cited by research in Communication (3.5k citations), Information Systems and Management (3.3k citations), Marketing (3.4k citations), Health Informatics (392 citations) and Sociology and Political Science (9.7k citations). Andreas Kaplan has collaborated with scholars based in France, Germany and United States. Frequent co-authors include Michael Haenlein, Francesca Pucciarelli, Koen Pauwels, Yubo Chen, Kay Peters, Detlef Schoder, Barak Libai, Yakov Bart, Eike B. Kroll and Sonja Gensler. Their work appears in journals such as Business Horizons, The International Journal on Media Management, European Management Journal, California Management Review and Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.