Andreas Kaplan

31.3k total citations · 8 hit papers
55 papers, 18.2k citations indexed

About

Andreas Kaplan is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Andreas Kaplan has authored 55 papers receiving a total of 18.2k indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Sociology and Political Science, 20 papers in Marketing and 12 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Andreas Kaplan's work include Digital Marketing and Social Media (20 papers), Customer Service Quality and Loyalty (9 papers) and Impact of Technology on Adolescents (7 papers). Andreas Kaplan is often cited by papers focused on Digital Marketing and Social Media (20 papers), Customer Service Quality and Loyalty (9 papers) and Impact of Technology on Adolescents (7 papers). Andreas Kaplan collaborates with scholars based in France, Germany and United States. Andreas Kaplan's co-authors include Michael Haenlein, Francesca Pucciarelli, Koen Pauwels, Kay Peters, Yubo Chen, Detlef Schoder, Barak Libai, Eike B. Kroll, Charles F. Hofacker and Yakov Bart and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Product Innovation Management.

In The Last Decade

Andreas Kaplan

53 papers receiving 16.2k citations

Hit Papers

Users of the world, unite! The challenges and opportuniti... 2004 2026 2011 2018 2009 2018 2004 2019 2016 2.5k 5.0k 7.5k 10.0k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Users of the world, unite! The challenges and opportunities of Social Media
    2009 10.1k citations Andreas Kaplan, Michael Haenlein Business Horizons profile →
  2. Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence
    2018 1.5k citations Andreas Kaplan, Michael Haenlein Business Horizons profile →
  3. A Beginner's Guide to Partial Least Squares Analysis
    2004 1.2k citations Michael Haenlein, Andreas Kaplan profile →
  4. A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence
    2019 1.2k citations Michael Haenlein, Andreas Kaplan California Management Review profile →
  5. Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster
    2016 446 citations Andreas Kaplan, Michael Haenlein Business Horizons profile →
  6. Social Media Metrics — A Framework and Guidelines for Managing Social Media
    2013 399 citations Andreas Kaplan et al. profile →
  7. Rulers of the world, unite! The challenges and opportunities of artificial intelligence
    2019 345 citations Andreas Kaplan, Michael Haenlein Business Horizons profile →
  8. Competition and strategy in higher education: Managing complexity and uncertainty
    2016 314 citations Francesca Pucciarelli, Andreas Kaplan Business Horizons profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Andreas Kaplan France 34 9.7k 3.5k 3.4k 3.3k 2.3k 55 18.2k
Michael Haenlein France 38 11.2k 1.1× 3.7k 1.1× 4.8k 1.4× 4.0k 1.2× 2.6k 1.1× 77 23.6k
Jane Webster Canada 45 4.9k 0.5× 2.9k 0.8× 1.7k 0.5× 3.8k 1.2× 1.0k 0.4× 133 16.3k
Ned Kock United States 45 5.7k 0.6× 1.9k 0.5× 3.7k 1.1× 3.3k 1.0× 1.3k 0.6× 164 16.7k
Matthew Lee Hong Kong 58 10.7k 1.1× 2.8k 0.8× 4.2k 1.2× 8.0k 2.4× 1.0k 0.4× 237 16.1k
Christy M.K. Cheung Hong Kong 62 12.3k 1.3× 3.2k 0.9× 4.6k 1.4× 8.5k 2.6× 1.4k 0.6× 178 16.9k
Ritu Agarwal United States 54 8.8k 0.9× 3.3k 0.9× 2.9k 0.9× 9.6k 2.9× 1.4k 0.6× 159 20.5k
Amandeep Dhir Norway 84 8.7k 0.9× 1.7k 0.5× 7.7k 2.3× 3.7k 1.1× 1.6k 0.7× 271 22.0k
Jennifer Rowley United Kingdom 63 4.3k 0.4× 1.9k 0.5× 3.0k 0.9× 2.4k 0.7× 1.1k 0.5× 309 15.6k
Sirkka L. Järvenpää United States 52 6.7k 0.7× 6.1k 1.7× 2.0k 0.6× 5.7k 1.8× 1.0k 0.5× 195 19.4k
Joseph S. Valacich United States 58 3.9k 0.4× 4.5k 1.3× 1.4k 0.4× 3.5k 1.1× 1.1k 0.5× 194 14.0k

Countries citing papers authored by Andreas Kaplan

Since Specialization
Citations

This map shows the geographic impact of Andreas Kaplan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Andreas Kaplan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Andreas Kaplan more than expected).

Fields of papers citing papers by Andreas Kaplan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Andreas Kaplan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Andreas Kaplan. The network helps show where Andreas Kaplan may publish in the future.

Co-authorship network of co-authors of Andreas Kaplan

This figure shows the co-authorship network connecting the top 25 collaborators of Andreas Kaplan. A scholar is included among the top collaborators of Andreas Kaplan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Andreas Kaplan. Andreas Kaplan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Kaplan, Andreas & Michael Haenlein. (2024). To Be or Not to Be: Will Virtual Worlds and the Metaverse Gain Lasting Traction?. California Management Review. 66(4). 5–22. 7 indexed citations
2.
Kaplan, Andreas. (2022). Artificial Intelligence, Business and Civilization. 4 indexed citations
3.
Kaplan, Andreas. (2022). Digital Transformation and Disruption of Higher Education. Cambridge University Press eBooks. 11 indexed citations
4.
Kopalle, Praveen K., Manish Gangwar, Andreas Kaplan, et al.. (2021). Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities. International Journal of Research in Marketing. 39(2). 522–540. 126 indexed citations
5.
6.
Kaplan, Andreas. (2020). Artificial Intelligence: Emphasis on Ethics and Education. 9(3). 1–2.
7.
Haenlein, Michael, Andreas Kaplan, Chee‐Wee Tan, & Pengzhu Zhang. (2019). Artificial intelligence (AI) and management analytics. Journal of Management Analytics. 6(4). 341–343. 67 indexed citations
8.
Haenlein, Michael & Andreas Kaplan. (2019). A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence. California Management Review. 61(4). 5–14. 1215 indexed citations breakdown →
9.
Kaplan, Andreas & Michael Haenlein. (2018). Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence. Business Horizons. 62(1). 15–25. 1495 indexed citations breakdown →
10.
Pucciarelli, Francesca & Andreas Kaplan. (2018). Le università europee oggi: sfide e nuove strategie. 85–95. 1 indexed citations
11.
Haenlein, Michael & Andreas Kaplan. (2011). Evaluating the consequences of abandoning unprofitable customers: A comparison of direct and indirect abandonment strategies. Journal of Business Economics. 81(S2). 77–94. 15 indexed citations
12.
Kaplan, Andreas & Michael Haenlein. (2009). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons. 53(1). 59–68. 10055 indexed citations breakdown →
13.
Kaplan, Andreas & Michael Haenlein. (2009). The fairyland of Second Life: Virtual social worlds and how to use them. Business Horizons. 52(6). 563–572. 246 indexed citations
14.
Kaplan, Andreas & Michael Haenlein. (2009). Utilisation et potentiel commercial des hyperréalités: une analyse qualitative de second life. Revue française du marketing. 69–81. 2 indexed citations
15.
Kaplan, Andreas & Michael Haenlein. (2009). Rapprochement entre le marketing et l'administration publique: vers une compréhension globale du potentiel du marketing public. Revue française du marketing. 49–66. 1 indexed citations
16.
Kaplan, Andreas & Michael Haenlein. (2009). Consumers, Companies and Virtual Social Worlds: a Qualitative Analysis of Second Life. ACR North American Advances. 29 indexed citations
17.
Kaplan, Andreas. (2009). Second Life : leçons pour le monde réel. L Expansion Management Review. N° 133(2). 58–60. 2 indexed citations
18.
Haenlein, Michael, Andreas Kaplan, & Detlef Schoder. (2006). Valuing the Real Option of Abandoning Unprofitable Customers when Calculating Customer Lifetime Value. Journal of Marketing. 70(3). 5–20. 46 indexed citations
19.
Haenlein, Michael, Andreas Kaplan, & Detlef Schoder. (2006). Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value. Journal of Marketing. 70(3). 5–20. 81 indexed citations
20.
Schoder, Detlef, et al.. (2006). Mass Customization in the Newspaper Industry: Consumers' Attitudes Toward Individualized Media Innovations. The International Journal on Media Management. 8(1). 9–18. 29 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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