Evert Gummesson

15.3k total citations · 3 hit papers
95 papers, 9.3k citations indexed

About

Evert Gummesson is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Strategy and Management. According to data from OpenAlex, Evert Gummesson has authored 95 papers receiving a total of 9.3k indexed citations (citations by other indexed papers that have themselves been cited), including 55 papers in Marketing, 46 papers in Organizational Behavior and Human Resource Management and 21 papers in Strategy and Management. Recurrent topics in Evert Gummesson's work include Customer Service Quality and Loyalty (42 papers), Service and Product Innovation (33 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers). Evert Gummesson is often cited by papers focused on Customer Service Quality and Loyalty (42 papers), Service and Product Innovation (33 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers). Evert Gummesson collaborates with scholars based in Sweden, Italy and Finland. Evert Gummesson's co-authors include Ken Bowen, Christopher Lovelock, Cristina Mele, Christian Grönroos, Francesco Polese, Stephen L. Vargo, Robert F. Lusch, Chad Perry, Hannu Kuusela and Elina Närvänen and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Evert Gummesson

91 papers receiving 7.6k citations

Hit Papers

Qualitative Methods in Management Research. 1987 2026 2000 2013 1993 2004 1987 400 800 1.2k

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Evert Gummesson Sweden 42 5.1k 4.8k 3.0k 2.5k 1.2k 95 9.3k
Adrian Payne Australia 42 5.9k 1.2× 6.8k 1.4× 2.9k 1.0× 3.2k 1.3× 1.1k 0.9× 88 10.6k
Wesley J. Johnston United States 47 3.7k 0.7× 3.1k 0.6× 4.1k 1.4× 2.1k 0.8× 1.5k 1.3× 187 8.8k
Kaj Storbacka New Zealand 32 3.5k 0.7× 5.0k 1.1× 2.3k 0.8× 2.3k 0.9× 648 0.6× 68 7.5k
Arun Sharma United States 43 3.2k 0.6× 3.8k 0.8× 2.1k 0.7× 2.1k 0.8× 1.0k 0.9× 117 7.3k
Adam Lindgreen United Kingdom 47 2.7k 0.5× 4.0k 0.8× 4.4k 1.5× 1.8k 0.7× 882 0.8× 203 8.4k
Werner Reinartz Germany 42 5.8k 1.1× 7.3k 1.5× 2.6k 0.9× 3.5k 1.4× 1.3k 1.1× 77 12.3k
David K. Tse Hong Kong 39 3.9k 0.8× 3.5k 0.7× 4.0k 1.3× 2.7k 1.1× 661 0.6× 71 10.1k
James A. Narus United States 24 6.1k 1.2× 3.7k 0.8× 4.5k 1.5× 2.2k 0.9× 2.8k 2.4× 42 10.1k
Kenneth R. Evans United States 32 7.5k 1.5× 4.8k 1.0× 2.5k 0.8× 3.6k 1.5× 1.1k 1.0× 84 10.3k
Pennie Frow Australia 28 4.0k 0.8× 5.4k 1.1× 1.9k 0.6× 2.5k 1.0× 633 0.5× 40 7.7k

Countries citing papers authored by Evert Gummesson

Since Specialization
Citations

This map shows the geographic impact of Evert Gummesson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Evert Gummesson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Evert Gummesson more than expected).

Fields of papers citing papers by Evert Gummesson

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Evert Gummesson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Evert Gummesson. The network helps show where Evert Gummesson may publish in the future.

Co-authorship network of co-authors of Evert Gummesson

This figure shows the co-authorship network connecting the top 25 collaborators of Evert Gummesson. A scholar is included among the top collaborators of Evert Gummesson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Evert Gummesson. Evert Gummesson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Polese, Francesco, Cristina Mele, & Evert Gummesson. (2017). Value co-creation as a complex adaptive process. Journal of Service Theory and Practice. 27(5). 926–929. 47 indexed citations
2.
Polese, Francesco, Cristina Mele, & Evert Gummesson. (2014). Addressing complexity and taking a systemic view in service research. Managing Service Quality. 24(6). 5 indexed citations
3.
Gummesson, Evert, et al.. (2012). Value co‐creation and university teaching quality. Journal of service management. 23(4). 571–592. 110 indexed citations
4.
Gummesson, Evert, Cristina Mele, & Francesco Polese. (2011). Integrating the 3 Pillars of the 2011 Naples Forum on Service: S-D Logic, Network & Systems Theory and Service Science. SSRN Electronic Journal. 5–8. 6 indexed citations
5.
Gummesson, Evert. (2010). 2B or not 2B: That is the question. Industrial Marketing Management. 40(2). 190–192. 14 indexed citations
6.
Gummesson, Evert, Robert F. Lusch, & Stephen L. Vargo. (2010). Transitioning from service management to service‐dominant logic. International Journal of Quality and Service Sciences. 2(1). 8–22. 114 indexed citations
7.
Gummesson, Evert, Cristina Mele, & Francesco Polese. (2009). Service science, S-d logic and network theory. Integrating the perspectives for a new research agenda. SSRN Electronic Journal. 1–6. 9 indexed citations
8.
Gummesson, Evert. (2008). Quality, service‐dominant logic and many‐to‐many marketing. The TQM Journal. 20(2). 143–153. 55 indexed citations
9.
Gummesson, Evert. (2008). Customer centricity: reality or a wild goose chase?. European Business Review. 20(4). 315–330. 71 indexed citations
10.
Gummesson, Evert. (2006). Relationship marketing: from CRM and one-to-one to many-to-many networks. 32(1). 54–6. 1 indexed citations
11.
Gummesson, Evert. (2004). Service Provision Calls for Partners Instead of Parties. Journal of Marketing. 68(1). 20–21. 19 indexed citations
12.
Lovelock, Christopher & Evert Gummesson. (2004). Whither Services Marketing?. Journal of Service Research. 7(1). 20–41. 781 indexed citations breakdown →
13.
Perry, Chad & Evert Gummesson. (2004). Action research in marketing. European Journal of Marketing. 38(3/4). 310–320. 58 indexed citations
14.
Gummesson, Evert. (2002). Total Relationship Marketing Ed. 2. Taylor & Francis eBooks. 7 indexed citations
15.
Gummesson, Evert. (2002). Relationship marketing and a new economy: it’s time for de‐programming. Journal of Services Marketing. 16(7). 585–589. 111 indexed citations
16.
Gummesson, Evert. (1999). Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm. Butterworth-Heinemann eBooks. 94 indexed citations
17.
Gummesson, Evert. (1996). Relationship marketing and imaginary organizations: a synthesis. European Journal of Marketing. 30(2). 31–44. 186 indexed citations
18.
Bowen, Ken, et al.. (1993). Qualitative Methods in Management Research.. Journal of the Operational Research Society. 44(7). 735–735. 1458 indexed citations breakdown →
19.
Grönroos, Christian & Evert Gummesson. (1985). Service marketing : Nordic School perspectives. 8(6). 71–85. 69 indexed citations
20.
Gummesson, Evert. (1979). The Marketing of Professional Services — An Organizational Dilemma. European Journal of Marketing. 13(5). 308–318. 72 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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