Evert Gummesson
- Marketing top 0.05%
- Service and Product Innovation 33
- Consumer Behavior in Brand Consumption and Identification 16
- Marketing and Advertising Strategies 14
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- Customer Service Quality and Loyalty 42
- Strategy and Management top 0.2%
- Business Strategy and Innovation 10
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- Management and Marketing Education 9
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- Information Systems Theories and Implementation 8
- Digital Marketing and Social Media 7
- Co-authors
- Ken BowenChristopher LovelockCristina MeleChristian GrönroosFrancesco PoleseStephen L. VargoRobert F. LuschChad Perry
In The Last Decade
Evert Gummesson
91 papers receiving 7.6k citations
Hit Papers
Peers
Comparison fields: 5 of 125
- Marketing 4.8k
- Organizational Behavior and Human Resource Management 5.1k
- Strategy and Management 3.0k
- Tourism, Leisure and Hospitality Management 232
- Management of Technology and Innovation 1.1k
Countries citing papers authored by Evert Gummesson
This map shows the geographic impact of Evert Gummesson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Evert Gummesson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Evert Gummesson more than expected).
Fields of papers citing papers by Evert Gummesson
This network shows the impact of papers produced by Evert Gummesson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Evert Gummesson. The network helps show where Evert Gummesson may publish in the future.
Co-authorship network
The 20 scholars most cited alongside Evert Gummesson, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2017 | 47 | |
| 2 | 2014 | 5 | |
| 3 | 2012 | 110 | |
| 4 | Integrating the 3 Pillars of the 2011 Naples Forum on Service: S-D Logic, Network & Systems Theory and Service Science | 2011 | 6 |
| 5 | 2010 | 14 | |
| 6 | 2010 | 114 | |
| 7 | Service science, S-d logic and network theory. Integrating the perspectives for a new research agenda | 2009 | 9 |
| 8 | 2008 | 55 | |
| 9 | 2008 | 71 | |
| 10 | Relationship marketing: from CRM and one-to-one to many-to-many networks | 2006 | 1 |
| 11 | Service Provision Calls for Partners Instead of Parties | 2004 | 19 |
| 12 | Whither Services Marketing?breakdown → | 2004 | 781 |
| 13 | 2004 | 58 | |
| 14 | Total Relationship Marketing Ed. 2 | 2002 | 7 |
| 15 | 2002 | 111 | |
| 16 | Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm | 1999 | 94 |
| 17 | 1996 | 186 | |
| 18 | Qualitative Methods in Management Research.breakdown → | 1993 | 1458 |
| 19 | Service marketing : Nordic School perspectives | 1985 | 69 |
| 20 | 1979 | 72 |
About Evert Gummesson
Evert Gummesson is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Management of Technology and Innovation, Strategy and Management and Business and International Management, having authored 95 papers that have together received 9.3k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (42 papers), Service and Product Innovation (33 papers), Consumer Behavior in Brand Consumption and Identification (16 papers), Marketing and Advertising Strategies (14 papers), Business Strategy and Innovation (10 papers), Management and Marketing Education (9 papers), Information Systems Theories and Implementation (8 papers) and Digital Marketing and Social Media (7 papers). The work is most often cited by research in Marketing (4.8k citations), Organizational Behavior and Human Resource Management (5.1k citations), Strategy and Management (3.0k citations), Tourism, Leisure and Hospitality Management (232 citations) and Management of Technology and Innovation (1.1k citations). Evert Gummesson has collaborated with scholars based in Sweden, Italy and Finland. Frequent co-authors include Ken Bowen, Christopher Lovelock, Cristina Mele, Christian Grönroos, Francesco Polese, Stephen L. Vargo, Robert F. Lusch, Chad Perry, Hannu Kuusela and Elina Närvänen. Their work appears in journals such as Journal of Business and Industrial Marketing, European Journal of Marketing, International Journal of Service Industry Management, Journal of Services Marketing and Marketing Theory.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.