Michael K. Brady

19.7k citations
57 papers · 14.9k indexed · 4 hit papers · h-index 35

Impact in

Papers in

Michael K. Brady

57 papers receiving 13.1k citations

Hit Papers

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies 2015 · 1.4k citations
1.4k200020262008201710002.0k3.0k4.0k

Peers

Michael K. Brady
Comparison fields: 5 of 153
  • Organizational Behavior and Human Resource Management 10.0k
  • Marketing 8.1k
  • Information Systems and Management 3.1k
  • Tourism, Leisure and Hospitality Management 298
  • Sociology and Political Science 6.1k
Replace Dwayne D. Gremler with:
Dwayne D. Gremler United States
Ruth N. Bolton United States
Sharon E. Beatty United States
Michael D. Johnson United States
Eugene W. Anderson United States
Jill Sweeney Australia
Stephen Brown United Kingdom
Geoffrey N. Soutar Australia
Ko de Ruyter Netherlands
Anna S. Mattila United States
Michael K. Brady relative to Dwayne D. Gremler United States Dwayne D. Gremler's profile →
Citations per field
00.5×2.8×
Dwayne D. Gremler · 1×
Citations per year

Countries citing papers authored by Michael K. Brady

Since Specialization
Citations

This map shows the geographic impact of Michael K. Brady's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael K. Brady with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael K. Brady more than expected).

Fields of papers citing papers by Michael K. Brady

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Michael K. Brady. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael K. Brady. The network helps show where Michael K. Brady may publish in the future.

Co-authors

The 25 scholars most cited alongside Michael K. Brady, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Michael K. Brady Line = papers co-authored together Michael K. Brady links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown
#Work
1 202136
2 202016
3 201798
4 20172
5
Can Money Tip the Scale? Social Judgment of Overweight Shoppers and the Role of Form of Payment
20161
6 201634
7 20156
8 201412
9 201445
10
Marketing Theory and Applications
2010197
11 2009215
12 2008162
13 200586
14 2003237
15 200255
16 200256
17 2002457
18 20011
19 2001490
20 1999100

About Michael K. Brady

Michael K. Brady is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, General Decision Sciences and Sociology and Political Science, having authored 57 papers that have together received 14.9k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (38 papers), Consumer Behavior in Brand Consumption and Identification (26 papers), Consumer Retail Behavior Studies (17 papers), Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (7 papers), Psychology of Social Influence (7 papers), Service and Product Innovation (5 papers) and Job Satisfaction and Organizational Behavior (4 papers). The work is most often cited by research in Organizational Behavior and Human Resource Management (10.0k citations), Marketing (8.1k citations), Information Systems and Management (3.1k citations), Tourism, Leisure and Hospitality Management (298 citations) and Sociology and Political Science (6.1k citations). Michael K. Brady has collaborated with scholars based in United States, Australia and Latvia. Frequent co-authors include J. Joseph Cronin, G. Tomas M. Hult, Clay M. Voorhees, Edward Ramirez, Christopher J. Robertson, Roger J. Calantone, Richard R. Brand, Roscoe Hightower, Thomas L. Baker and Tom DeWitt. Their work appears in journals such as Journal of Retailing, Journal of Service Research, Journal of the Academy of Marketing Science, Journal of Services Marketing and Journal of Marketing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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