Kelly Cowart

904 total citations · 1 hit paper
15 papers, 669 citations indexed

About

Kelly Cowart is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Kelly Cowart has authored 15 papers receiving a total of 669 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 7 papers in Sociology and Political Science and 3 papers in Social Psychology. Recurrent topics in Kelly Cowart's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Technology Adoption and User Behaviour (2 papers) and Psychology of Social Influence (2 papers). Kelly Cowart is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Technology Adoption and User Behaviour (2 papers) and Psychology of Social Influence (2 papers). Kelly Cowart collaborates with scholars based in United States, Canada and France. Kelly Cowart's co-authors include Saïd Aboubaker Ettis, Jean‐Éric Pelet, Gavin L. Fox, Andrew E. Wilson, Ronald E. Goldsmith, Michael K. Brady, Elyria Kemp, My Bui, Peter R. Darke and Sarah Lefebvre and has published in prestigious journals such as Journal of Business Research, Information & Management and Journal of Retailing.

In The Last Decade

Kelly Cowart

15 papers receiving 617 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Optimal experience of flow enhanced by telepresence: Evidence from social media use

2016 257 citations Jean‐Éric Pelet, Saïd Aboubaker Ettis et al. Information & Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Kelly Cowart United States	10	381	353	221	125	60	15	669
Wenting Feng China	12	327 0.9×	410 1.2×	130 0.6×	64 0.5×	80 1.3×	35	726
Monica D. Hernandez United States	12	303 0.8×	272 0.8×	136 0.6×	106 0.8×	59 1.0×	19	493
Behçet Yalın Özkara Türkiye	8	283 0.7×	237 0.7×	146 0.7×	57 0.5×	53 0.9×	28	485
Tobias Schlager Switzerland	11	241 0.6×	192 0.5×	133 0.6×	185 1.5×	32 0.5×	18	595
Li‐Shia Huang Taiwan	9	422 1.1×	238 0.7×	119 0.5×	187 1.5×	53 0.9×	16	583
Ting‐Jui Chou China	10	339 0.9×	167 0.5×	127 0.6×	56 0.4×	53 0.9×	15	566
Jung-Hwan Kim United States	14	358 0.9×	613 1.7×	167 0.8×	149 1.2×	74 1.2×	22	887
Saïd Aboubaker Ettis Saudi Arabia	6	259 0.7×	212 0.6×	191 0.9×	61 0.5×	77 1.3×	15	477
Laurence Ashworth Canada	13	440 1.2×	414 1.2×	144 0.7×	201 1.6×	135 2.3×	28	891
Judy A. Wagner United States	8	451 1.2×	443 1.3×	246 1.1×	290 2.3×	56 0.9×	13	775

Countries citing papers authored by Kelly Cowart

Since Specialization

Citations

This map shows the geographic impact of Kelly Cowart's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kelly Cowart with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kelly Cowart more than expected).

Fields of papers citing papers by Kelly Cowart

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kelly Cowart. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kelly Cowart. The network helps show where Kelly Cowart may publish in the future.

Co-authorship network of co-authors of Kelly Cowart

This figure shows the co-authorship network connecting the top 25 collaborators of Kelly Cowart. A scholar is included among the top collaborators of Kelly Cowart based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kelly Cowart. Kelly Cowart is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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15 of 15 papers shown

Cowart, Kelly, et al.. (2024). Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models. Journal of Advertising. 54(1). 57–78. 2 indexed citations

Cowart, Kelly, et al.. (2021). An Investigation of Androgyny and SexualOrientation in Advertising. Journal of Advertising Research. 61(3). 276–288. 10 indexed citations

Lefebvre, Sarah & Kelly Cowart. (2021). An investigation of influencer body enhancement and brand endorsement. Journal of Services Marketing. 36(1). 59–72. 9 indexed citations

Kemp, Elyria, Kelly Cowart, & My Bui. (2020). Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages. Journal of Business Research. 112. 200–209. 34 indexed citations

Cowart, Kelly. (2019). Daddy Dearest: The Influence of Paternal Investment on Attitude toward the Advertisement. Journal of Advertising. 49(2). 202–212. 4 indexed citations

Cowart, Kelly & Kevin Lehnert. (2018). Empirical evidence of the effect of colorism on customer evaluations. Psychology and Marketing. 35(5). 357–367. 7 indexed citations

Kemp, Elyria, David Moore, & Kelly Cowart. (2016). Me, Myself, and I: Examining the Effect of Loneliness and Self-Focus on Message Referents. Journal of Current Issues & Research in Advertising. 37(1). 15–27. 5 indexed citations

Pelet, Jean‐Éric, Saïd Aboubaker Ettis, & Kelly Cowart. (2016). Optimal experience of flow enhanced by telepresence: Evidence from social media use. Information & Management. 54(1). 115–128. 257 indexed citations breakdown →

Cowart, Kelly, Edward Ramirez, & Michael K. Brady. (2014). Religious affiliation: buffering negative reactions to service failures. Journal of Services Marketing. 28(1). 1–9. 12 indexed citations

10.

Swilley, Esther, Kelly Cowart, & Leisa Reinecke Flynn. (2014). An examination of regifting. Journal of Consumer Behaviour. 13(4). 251–261. 11 indexed citations

11.

Cowart, Kelly & Michael K. Brady. (2014). Pleasantly Plump: Offsetting Negative Obesity Stereotypes for Frontline Service Employees. Journal of Retailing. 90(3). 365–378. 34 indexed citations

12.

Cowart, Kelly & Peter R. Darke. (2013). Targeting Miss Daisy: Using age and gender to target unethical sales tactics. Marketing Letters. 25(1). 67–75. 15 indexed citations

13.

Cowart, Kelly, Gavin L. Fox, & Andrew E. Wilson. (2008). A structural look at consumer innovativeness and self‐congruence in new product purchases. Psychology and Marketing. 25(12). 1111–1130. 150 indexed citations

14.

Cowart, Kelly, Gavin L. Fox, & Andrew E. Wilson. (2007). A Structural Look At Consumer Innovativeness and Self-Congruence in New Product Purchases. ACR North American Advances. 25(12). 1111–1130. 14 indexed citations

15.

Cowart, Kelly & Ronald E. Goldsmith. (2007). The influence of consumer decision‐making styles on online apparel consumption by college students. International Journal of Consumer Studies. 31(6). 639–647. 105 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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