Brian L. Bourdeau

442 total citations
14 papers, 314 citations indexed

About

Brian L. Bourdeau is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Brian L. Bourdeau has authored 14 papers receiving a total of 314 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 3 papers in Sociology and Political Science. Recurrent topics in Brian L. Bourdeau's work include Customer Service Quality and Loyalty (8 papers), Consumer Retail Behavior Studies (7 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Brian L. Bourdeau is often cited by papers focused on Customer Service Quality and Loyalty (8 papers), Consumer Retail Behavior Studies (7 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Brian L. Bourdeau collaborates with scholars based in United States. Brian L. Bourdeau's co-authors include J. Joseph Cronin, Michael K. Brady, Clay M. Voorhees, Julie Baker, E. Deanne Brocato, David S. Martin, Richard R. Brand, Dan Padgett, Willem Burgers and Andy Sun and has published in prestigious journals such as Strategic Management Journal, Journal of Business Research and Journal of Retailing and Consumer Services.

In The Last Decade

Brian L. Bourdeau

13 papers receiving 291 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Brian L. Bourdeau United States	6	198	188	144	40	31	14	314
Yu-Te Tu Taiwan	8	148 0.7×	170 0.9×	124 0.9×	38 0.9×	35 1.1×	20	301
Gül Bayraktaroğlu Türkiye	6	127 0.6×	149 0.8×	135 0.9×	32 0.8×	34 1.1×	13	288
Gustav Medberg Finland	5	87 0.4×	153 0.8×	148 1.0×	23 0.6×	32 1.0×	6	266
TC Melewar United Kingdom	9	111 0.6×	196 1.0×	213 1.5×	39 1.0×	15 0.5×	18	328
Jay Weiner United States	4	208 1.1×	176 0.9×	97 0.7×	22 0.6×	48 1.5×	7	289
Richard Nicholls United Kingdom	7	230 1.2×	235 1.3×	190 1.3×	13 0.3×	31 1.0×	12	341
Lori J. Sipe United States	7	123 0.6×	86 0.5×	121 0.8×	46 1.1×	11 0.4×	15	273
Rosmah Mohamed Malaysia	10	144 0.7×	101 0.5×	46 0.3×	85 2.1×	21 0.7×	24	296
Sahar Mousavi United Kingdom	7	76 0.4×	161 0.9×	208 1.4×	33 0.8×	79 2.5×	8	308
Utkal Khandelwal India	10	89 0.4×	141 0.8×	76 0.5×	63 1.6×	37 1.2×	38	283

Countries citing papers authored by Brian L. Bourdeau

Since Specialization

Citations

This map shows the geographic impact of Brian L. Bourdeau's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brian L. Bourdeau with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brian L. Bourdeau more than expected).

Fields of papers citing papers by Brian L. Bourdeau

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Brian L. Bourdeau. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brian L. Bourdeau. The network helps show where Brian L. Bourdeau may publish in the future.

Co-authorship network of co-authors of Brian L. Bourdeau

This figure shows the co-authorship network connecting the top 25 collaborators of Brian L. Bourdeau. A scholar is included among the top collaborators of Brian L. Bourdeau based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Brian L. Bourdeau. Brian L. Bourdeau is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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14 of 14 papers shown

Bourdeau, Brian L., J. Joseph Cronin, & Clay M. Voorhees. (2024). Customer loyalty: A refined conceptualization, measurement, and model. Journal of Retailing and Consumer Services. 81. 104020–104020. 3 indexed citations

Han, Sumin, et al.. (2024). First impressions vs. The Peak-End Rule: Episodic evaluations in a service experience and the moderating effect of retrospective delay. Journal of Business Research. 185. 114899–114899. 1 indexed citations

Bourdeau, Brian L., et al.. (2024). The other extreme of the circumplex of emotion: an investigation of consumer outrage. Journal of Services Marketing. 38(3). 312–325. 1 indexed citations

Martin, David S., et al.. (2020). Measuring the effectiveness of facility naming rights sponsorships. Journal of Business Research. 110. 51–64. 7 indexed citations

Bourdeau, Brian L., et al.. (2017). From Social Entrepreneurship to Sustainable Entrepreneurship: Improving the value chain and marketing of Haitian chocolate. Journal of Strategic Innovation and Sustainability. 12(2).

Burgers, Willem, Dan Padgett, Brian L. Bourdeau, & Andy Sun. (2015). Revisiting the Link Between Product and Industry: Diversification and Corporate Performance. 2 indexed citations

Bourdeau, Brian L., et al.. (2014). Should all service firms follow the recessionary advertising prescription?. Journal of Services Marketing. 28(3). 207–213. 1 indexed citations

Voorhees, Clay M., Julie Baker, Brian L. Bourdeau, E. Deanne Brocato, & J. Joseph Cronin. (2009). It Depends. Journal of Service Research. 12(2). 138–155. 65 indexed citations

Bourdeau, Brian L., J. Joseph Cronin, & Clay M. Voorhees. (2007). Modeling service alliances: an exploratory investigation of spillover effects in service partnerships. Strategic Management Journal. 28(6). 609–622. 48 indexed citations

10.

Hightower, Roscoe, Richard R. Brand, & Brian L. Bourdeau. (2006). Managing the servicescape for the funeral home industry. Americanae (AECID Library). 11(1). 43–58. 2 indexed citations

11.

Hightower, Roscoe, Richard R. Brand, & Brian L. Bourdeau. (2006). Managing the servicescape forthe Funeral Home Industry. 11(1). 42–67. 1 indexed citations

12.

Brady, Michael K., Clay M. Voorhees, J. Joseph Cronin, & Brian L. Bourdeau. (2006). The good guys don't always win: the effect of valence on service perceptions and consequences. Journal of Services Marketing. 20(2). 83–91. 92 indexed citations

13.

Bourdeau, Brian L., Michael K. Brady, & J. Joseph Cronin. (2006). A New Frontier in the Battle Against Smoking: An Exploratory Investigation of Low-Income Adult Smokers. Journal of Nonprofit & Public Sector Marketing. 16(1-2). 123–149. 5 indexed citations

14.

Brady, Michael K., et al.. (2005). The importance of brand cues in intangible service industries: an application to investment services. Journal of Services Marketing. 19(6). 401–410. 86 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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