B. Ramaseshan

4.8k total citations · 1 hit paper
72 papers, 3.5k citations indexed

About

B. Ramaseshan is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science. According to data from OpenAlex, B. Ramaseshan has authored 72 papers receiving a total of 3.5k indexed citations (citations by other indexed papers that have themselves been cited), including 41 papers in Organizational Behavior and Human Resource Management, 36 papers in Marketing and 20 papers in Sociology and Political Science. Recurrent topics in B. Ramaseshan's work include Customer Service Quality and Loyalty (38 papers), Consumer Behavior in Brand Consumption and Identification (21 papers) and Consumer Retail Behavior Studies (18 papers). B. Ramaseshan is often cited by papers focused on Customer Service Quality and Loyalty (38 papers), Consumer Behavior in Brand Consumption and Identification (21 papers) and Consumer Retail Behavior Studies (18 papers). B. Ramaseshan collaborates with scholars based in Australia, Malta and United Kingdom. B. Ramaseshan's co-authors include Albert Caruana, Alisha Stein, Michael T. Ewing, Heiner Evanschitzky, Verena Vogel, Jochen Wirtz, Fazlul K. Rabbanee, Anouk Den Ambtman, Josée Bloemer and Jay Kandampully and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Renewable Energy.

In The Last Decade

B. Ramaseshan

69 papers receiving 3.1k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Managing brands and customer engagement in online brand communities

2013 514 citations B. Ramaseshan et al. Journal of service management profile →

Peers

Countries citing papers authored by B. Ramaseshan

Since Specialization

Citations

This map shows the geographic impact of B. Ramaseshan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by B. Ramaseshan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites B. Ramaseshan more than expected).

Fields of papers citing papers by B. Ramaseshan

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by B. Ramaseshan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by B. Ramaseshan. The network helps show where B. Ramaseshan may publish in the future.

Co-authorship network of co-authors of B. Ramaseshan

This figure shows the co-authorship network connecting the top 25 collaborators of B. Ramaseshan. A scholar is included among the top collaborators of B. Ramaseshan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with B. Ramaseshan. B. Ramaseshan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Consumer relationship fading 2020 ·Psychology and Marketing ·Heiner Evanschitzky, B. Ramaseshan, Michael K. Brady, Fazlul K. Rabbanee, Christian Brock, (unknown)	16
2	Firm self-service technology readiness 2015 ·Journal of service management ·B. Ramaseshan, Russel Kingshott, Alisha Stein	24
3	The role of marketing managers' commitment and involvement in marketing strategy implementation 2013 ·Journal of Strategic Marketing ·B. Ramaseshan, (unknown), Fazlul K. Rabbanee	22
4	Effects of customer equity drivers on customer loyalty in B2B context 2013 ·Journal of Business and Industrial Marketing ·B. Ramaseshan, Fazlul K. Rabbanee, (unknown)	83
5	Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework 2011 ·Journal of International Marketing ·V. Kumar, Sarang Sunder, B. Ramaseshan	41
6	Cross-National Logo Evaluation Analysis: An Individual-Level Approach 2009 ·Marketing Science ·Ralf van der Lans, Joseph A. Cote, Catherine Cole, Siew Meng Leong, Ale Smidts, Pamela W. Henderson, (unknown), Paul Bottomley, John R. Doyle, Alexander Fedorikhin, Manickam Janakiraman, B. Ramaseshan, (unknown)	3
7	A RETAIL CATEGORY MANAGEMENT MODEL INTEGRATING SHELF SPACE AND INVENTORY LEVELS 2009 ·Asia Pacific Journal of Operational Research ·B. Ramaseshan, N. R. Achuthan, (unknown)	9
8	Cross-National Logo Evaluation Analysis: An Individual Level Approach 2008 ·Data Archiving and Networked Services (DANS) ·Ralf van der Lans, Joseph A. Cote, Catherine Cole, Siew Meng Leong, Ale Smidts, Pamela W. Henderson, (unknown), Paul Bottomley, John R. Doyle, Alexander Fedorikhin, Janakiraman Moorthy, B. Ramaseshan, Bernd H. Schmitt	86
9	Customer Equity Drivers and Future Sales 2008 ·Journal of Marketing ·Verena Vogel, Heiner Evanschitzky, B. Ramaseshan	152
10	Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty 2008 ·eSpace (Curtin University) ·B. Ramaseshan, Heiner Evanschitzky, Megan Johnston	3
11	Moderating effects of the brand concept on the relationship between brand personality and perceived quality 2007 ·Journal of Brand Management ·B. Ramaseshan, Hsiu‐Yuan Tsao	117
12	Effects of relationship investment and value perception on customer loyalty 2007 ·eSpace (Curtin University) ·B. Ramaseshan, Megan Johnston	1
13	Anomia and deviant behaviour in marketing: some preliminary evidence 2001 ·Journal of Managerial Psychology ·Albert Caruana, B. Ramaseshan, Michael T. Ewing	42
14	Attitudes towards use of electronic data interchange in industrial buying: some Australian evidence 1997 ·Supply Chain Management An International Journal ·B. Ramaseshan	22
15	Retail employee turnover 1997 ·Journal of Retailing and Consumer Services ·B. Ramaseshan	8
16	Determinants of Pro-Environmental Consumer Purchase Behaviour: Some Australian Evidence 1994 ·ACR Asia-Pacific Advances ·(unknown), B. Ramaseshan, (unknown)	8
17	The Role of Customer‐contact Personnel in the Marketing of a RetailBank′s Services 1994 ·International Journal of Retail & Distribution Management ·Craig C Julian, B. Ramaseshan	81
18	Factors Influencing International Channel Choice of Small BusinessExporters 1994 ·International Marketing Review ·B. Ramaseshan, (unknown)	43
19	Research Note: Marketing Budgeting Practices of Retailers 1990 ·European Journal of Marketing ·B. Ramaseshan	7
20	Major industrial distribution issues facing managers in Australia 1990 ·Industrial Marketing Management ·B. Ramaseshan, Leyland Pitt	10

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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