B. Ramaseshan

4.8k total citations · 1 hit paper
72 papers, 3.5k citations indexed

About

B. Ramaseshan is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science. According to data from OpenAlex, B. Ramaseshan has authored 72 papers receiving a total of 3.5k indexed citations (citations by other indexed papers that have themselves been cited), including 41 papers in Organizational Behavior and Human Resource Management, 36 papers in Marketing and 20 papers in Sociology and Political Science. Recurrent topics in B. Ramaseshan's work include Customer Service Quality and Loyalty (38 papers), Consumer Behavior in Brand Consumption and Identification (21 papers) and Consumer Retail Behavior Studies (18 papers). B. Ramaseshan is often cited by papers focused on Customer Service Quality and Loyalty (38 papers), Consumer Behavior in Brand Consumption and Identification (21 papers) and Consumer Retail Behavior Studies (18 papers). B. Ramaseshan collaborates with scholars based in Australia, Malta and United Kingdom. B. Ramaseshan's co-authors include Albert Caruana, Alisha Stein, Michael T. Ewing, Heiner Evanschitzky, Verena Vogel, Jochen Wirtz, Fazlul K. Rabbanee, Joris van de Klundert, Zeynep Gürhan‐Canlı and Josée Bloemer and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Renewable Energy.

In The Last Decade

B. Ramaseshan

69 papers receiving 3.1k citations

Hit Papers

Managing brands and custo... 2013 2026 2017 2021 2013 100 200 300 400 500
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Managing brands and customer engagement in online brand communities
    2013 514 citations Jochen Wirtz, Anouk Den Ambtman et al. Journal of service management profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
B. Ramaseshan 1.9k 1.8k 1.5k 726 654 72 3.5k
Tore Strandvik 2.5k 1.3× 2.6k 1.4× 1.3k 0.9× 722 1.0× 615 0.9× 58 3.9k
Manjit S. Yadav 1.9k 1.0× 1.5k 0.8× 1.4k 1.0× 790 1.1× 782 1.2× 31 3.7k
Kent Grayson 2.1k 1.1× 1.9k 1.1× 1.8k 1.2× 775 1.1× 608 0.9× 35 4.3k
Jos Lemmink 1.8k 0.9× 2.0k 1.1× 1.3k 0.9× 712 1.0× 844 1.3× 62 3.9k
Steve Baron 1.5k 0.8× 1.5k 0.8× 1.1k 0.7× 561 0.8× 383 0.6× 81 3.3k
Sandra Streukens 1.4k 0.7× 1.6k 0.9× 1.4k 0.9× 576 0.8× 1.3k 1.9× 39 3.5k
Miguel Ángel Moliner Tena 2.0k 1.1× 2.1k 1.2× 2.0k 1.3× 518 0.7× 578 0.9× 91 3.9k
Alan C. B. Tse 1.3k 0.7× 1.6k 0.9× 1.1k 0.7× 1.1k 1.5× 577 0.9× 52 3.3k
Thomas Gruen 1.8k 1.0× 1.6k 0.9× 1.6k 1.1× 525 0.7× 695 1.1× 31 3.3k
Lerzan Aksoy 2.8k 1.4× 2.6k 1.5× 2.0k 1.4× 515 0.7× 785 1.2× 88 4.4k

Countries citing papers authored by B. Ramaseshan

Since Specialization
Citations

This map shows the geographic impact of B. Ramaseshan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by B. Ramaseshan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites B. Ramaseshan more than expected).

Fields of papers citing papers by B. Ramaseshan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by B. Ramaseshan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by B. Ramaseshan. The network helps show where B. Ramaseshan may publish in the future.

Co-authorship network of co-authors of B. Ramaseshan

This figure shows the co-authorship network connecting the top 25 collaborators of B. Ramaseshan. A scholar is included among the top collaborators of B. Ramaseshan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with B. Ramaseshan. B. Ramaseshan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Evanschitzky, Heiner, et al.. (2020). Consumer relationship fading. Psychology and Marketing. 37(6). 815–836. 16 indexed citations
2.
Ramaseshan, B., Russel Kingshott, & Alisha Stein. (2015). Firm self-service technology readiness. Journal of service management. 26(5). 751–776. 24 indexed citations
3.
Ramaseshan, B. & Alisha Stein. (2014). Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships. Journal of Brand Management. 21(7-8). 664–683. 207 indexed citations
4.
Ramaseshan, B., et al.. (2013). The role of marketing managers' commitment and involvement in marketing strategy implementation. Journal of Strategic Marketing. 21(6). 465–483. 22 indexed citations
5.
Ramaseshan, B., et al.. (2013). Effects of customer equity drivers on customer loyalty in B2B context. Journal of Business and Industrial Marketing. 28(4). 335–346. 83 indexed citations
6.
Wirtz, Jochen, Anouk Den Ambtman, Josée Bloemer, et al.. (2013). Managing brands and customer engagement in online brand communities. Journal of service management. 24(3). 223–244. 514 indexed citations breakdown →
7.
Kumar, V., Sarang Sunder, & B. Ramaseshan. (2011). Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework. Journal of International Marketing. 19(1). 23–39. 41 indexed citations
8.
Lans, Ralf van der, Joseph A. Cote, Catherine Cole, et al.. (2009). Cross-National Logo Evaluation Analysis: An Individual-Level Approach. Marketing Science. 28(5). 968–985. 3 indexed citations
9.
Ramaseshan, B., et al.. (2009). A RETAIL CATEGORY MANAGEMENT MODEL INTEGRATING SHELF SPACE AND INVENTORY LEVELS. Asia Pacific Journal of Operational Research. 26(4). 457–478. 9 indexed citations
10.
Lans, Ralf van der, Joseph A. Cote, Catherine Cole, et al.. (2008). Cross-National Logo Evaluation Analysis: An Individual Level Approach. Data Archiving and Networked Services (DANS). 86 indexed citations
11.
Vogel, Verena, Heiner Evanschitzky, & B. Ramaseshan. (2008). Customer Equity Drivers and Future Sales. Journal of Marketing. 72(6). 98–108. 152 indexed citations
12.
Ramaseshan, B. & Hsiu‐Yuan Tsao. (2007). Moderating effects of the brand concept on the relationship between brand personality and perceived quality. Journal of Brand Management. 14(6). 458–466. 117 indexed citations
13.
Ramaseshan, B. & Megan Johnston. (2007). Effects of relationship investment and value perception on customer loyalty. eSpace (Curtin University). 1943–1948. 1 indexed citations
14.
Ramaseshan, B., David Bejou, Subhash C. Jain, Charlotte H. Mason, & Joseph Pancras. (2006). Issues and Perspectives in Global Customer Relationship Management. Journal of Service Research. 9(2). 195–207. 59 indexed citations
15.
Dickinson, Sonia & B. Ramaseshan. (2004). An investigation of the antecedents to cooperative marketing strategy implementation. Journal of Strategic Marketing. 12(2). 71–95. 21 indexed citations
16.
Caruana, Albert, B. Ramaseshan, & Michael T. Ewing. (2001). Anomia and deviant behaviour in marketing: some preliminary evidence. Journal of Managerial Psychology. 16(5). 322–338. 42 indexed citations
17.
Ramaseshan, B., et al.. (1994). Determinants of Pro-Environmental Consumer Purchase Behaviour: Some Australian Evidence. ACR Asia-Pacific Advances. 8 indexed citations
18.
Julian, Craig C & B. Ramaseshan. (1994). The Role of Customer‐contact Personnel in the Marketing of a RetailBank′s Services. International Journal of Retail & Distribution Management. 22(5). 29–34. 81 indexed citations
19.
Ramaseshan, B.. (1990). Research Note: Marketing Budgeting Practices of Retailers. European Journal of Marketing. 24(8). 40–45. 7 indexed citations
20.
Ramaseshan, B. & Leyland Pitt. (1990). Major industrial distribution issues facing managers in Australia. Industrial Marketing Management. 19(3). 225–234. 10 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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