Martin Mende

5.4k total citations · 3 hit papers
50 papers, 4.0k citations indexed

About

Martin Mende is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Martin Mende has authored 50 papers receiving a total of 4.0k indexed citations (citations by other indexed papers that have themselves been cited), including 31 papers in Marketing, 16 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Martin Mende's work include Consumer Behavior in Brand Consumption and Identification (16 papers), Service and Product Innovation (12 papers) and Digital Marketing and Social Media (11 papers). Martin Mende is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Service and Product Innovation (12 papers) and Digital Marketing and Social Media (11 papers). Martin Mende collaborates with scholars based in United States, United Kingdom and Netherlands. Martin Mende's co-authors include Maura L. Scott, Jenny van Doorn, Dhruv Grewal, Amy L. Ostrom, Stephanie Noble, J. Andrew Petersen, John Hulland, Ruth N. Bolton, Laurel Anderson and Lisa E. Bolton and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Martin Mende

47 papers receiving 3.7k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Domo Arigato Mr. Roboto

2016 866 citations Jenny van Doorn, Martin Mende et al. Journal of Service Research profile →
Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses

2019 784 citations Martin Mende, Maura L. Scott et al. profile →
Transformative service research: An agenda for the future

2012 716 citations Laurel Anderson, Amy L. Ostrom et al. Journal of Business Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Martin Mende United States	23	2.0k	1.6k	1.5k	888	869	50	4.0k
Jenny van Doorn Netherlands	24	2.1k 1.0×	1.7k 1.1×	1.5k 1.0×	788 0.9×	736 0.8×	51	4.3k
Vinh Nhat Lu Australia	21	739 0.4×	1.1k 0.7×	1.3k 0.9×	586 0.7×	844 1.0×	45	3.1k
Jungkeun Kim New Zealand	38	1.8k 0.9×	1.9k 1.2×	681 0.5×	539 0.6×	492 0.6×	115	4.0k
Jeroen Schepers Netherlands	24	1.2k 0.6×	1.9k 1.2×	1.1k 0.7×	983 1.1×	616 0.7×	37	4.5k
Markus Blut United Kingdom	29	2.1k 1.0×	1.7k 1.1×	799 0.5×	1.2k 1.3×	459 0.5×	62	4.2k
Gaby Odekerken‐Schröder Netherlands	33	3.1k 1.5×	1.9k 1.2×	562 0.4×	2.9k 3.2×	550 0.6×	77	5.1k
Ko de Ruyter United Kingdom	40	3.8k 1.9×	3.5k 2.3×	709 0.5×	1.9k 2.2×	514 0.6×	82	7.1k
Nancy V. Wünderlich Germany	17	1.1k 0.5×	940 0.6×	850 0.6×	627 0.7×	399 0.5×	36	2.3k
Yongjun Sung United States	38	2.5k 1.2×	3.4k 2.2×	496 0.3×	866 1.0×	679 0.8×	120	5.4k

Countries citing papers authored by Martin Mende

Since Specialization

Citations

This map shows the geographic impact of Martin Mende's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martin Mende with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martin Mende more than expected).

Fields of papers citing papers by Martin Mende

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Martin Mende. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Martin Mende. The network helps show where Martin Mende may publish in the future.

Co-authorship network of co-authors of Martin Mende

This figure shows the co-authorship network connecting the top 25 collaborators of Martin Mende. A scholar is included among the top collaborators of Martin Mende based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Martin Mende. Martin Mende is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Anderson, Laurel, Catharina von Koskull, Martin Mende, & Johanna Gummerus. (2025). Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency. Journal of Marketing. 89(5). 152–174. 1 indexed citations

Mende, Martin, et al.. (2025). Viva robonomics!? Cost–benefit analysis of robots and future directions in service and robonomics research. Journal of service management. 36(4). 549–577. 3 indexed citations

Mende, Martin, et al.. (2024). Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities. Journal of the Academy of Marketing Science. 52(5). 1301–1322. 12 indexed citations

Mende, Martin, et al.. (2024). The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable Behavior. Journal of Marketing. 89(1). 19–38. 1 indexed citations

Lisjak, Monika, et al.. (2024). Cracking the consumers’ code: A framework for understanding the artificial intelligence–consumer interface. Current Opinion in Psychology. 58. 101832–101832. 3 indexed citations

Mende, Martin, Ben Shneiderman, & Laura Boccanfuso. (2024). Commentary: The Future of Human-Robot Interactions. Journal of Service Research. 28(1). 9–16. 4 indexed citations

Scott, Maura L., et al.. (2024). Inclusivity in the marketplace through the lens of social-movements and counter-movements theories. Journal of Business Research. 189. 115058–115058. 1 indexed citations

Mende, Martin & David Glen Mick. (2024). A commentary on transformative consumer research: Musings on its genesis, evolution, and opportunity for scientific specialization. AMS Review. 14(3-4). 182–193. 3 indexed citations

Mende, Martin, et al.. (2023). Consumer preferences for fuel snacks at the intersection of caregiving stress and gender. Journal of Business Research. 159. 113716–113716. 1 indexed citations

10.

Mende, Martin, et al.. (2023). Fighting Infodemics: Labels as Antidotes to Mis- and Disinformation?!. Journal of Public Policy & Marketing. 43(1). 31–52. 13 indexed citations

11.

Miller, Elizabeth G., et al.. (2022). Language matters: humanizing service robots through the use of language during the COVID-19 pandemic. Marketing Letters. 33(4). 607–623. 17 indexed citations

12.

Noble, Stephanie, Martin Mende, Dhruv Grewal, & A. Parasuraman. (2022). The Fifth Industrial Revolution: How Harmonious Human–Machine Collaboration is Triggering a Retail and Service [R]evolution. Journal of Retailing. 98(2). 199–208. 102 indexed citations

13.

Mende, Martin & Maura L. Scott. (2021). May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World. Journal of Public Policy & Marketing. 40(2). 116–125. 57 indexed citations

14.

Mende, Martin, Beth Vallen, & Christopher Berry. (2021). We’ve Got News for You: Marketing in News Organizations Contributes to Infodemics…but Marketing Can Also Help!. Journal of Public Policy & Marketing. 40(3). 326–330. 10 indexed citations

15.

Mende, Martin, Maura L. Scott, & Lisa E. Bolton. (2018). All That Glitters Is Not Gold. Journal of Service Research. 21(4). 405–420. 22 indexed citations

16.

Mende, Martin, et al.. (2016). Can Money Tip the Scale? Social Judgment of Overweight Shoppers and the Role of Form of Payment. ACR North American Advances. 1 indexed citations

17.

Doorn, Jenny van, Martin Mende, Stephanie Noble, et al.. (2016). Domo Arigato Mr. Roboto. Journal of Service Research. 20(1). 43–58. 866 indexed citations breakdown →

18.

Mende, Martin, Maura L. Scott, Mary Jo Bitner, & Amy L. Ostrom. (2015). Activating Consumers for Better Service Coproduction outcomes through Eustress: The Interplay of Firm-Assigned Workload, Service Literacy, and Organizational Support. Journal of Public Policy & Marketing. 36(1). 137–155. 57 indexed citations

19.

Mende, Martin & Ruth N. Bolton. (2011). Why Attachment Security Matters. Journal of Service Research. 14(3). 285–301. 103 indexed citations

20.

Scott, Maura L. & Martin Mende. (2007). The Role of Emotional Attachment in Consumers’ Responses to Service Changes. ACR North American Advances.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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